Bikky

Join us this Thursday at 11am ET for a discussion with ?? Deric Rosenbaum, President of Groucho's Deli . We'll deep dive into the key learnings from 2024 and share predictions for 2025. From analyzing Groucho’s performance to discussing how industry trends shaped their operations, learn how Deric and his team are preparing for the year ahead. Save your spot now: https://lnkd.in/ePB792EA

This has been a long time coming! From inception, Qu and Bikky have had a shared ambition to accelerate the digital and data revolution happening in the restaurant industry. This partnership marks the official start of that journey together. Special thank you to Amir Hudda, Niko Papademetriou, Jenifer Kern, Michael Sien, Mike Young, and Brian Crum. We're excited for our mutual customers to leverage two best in class platforms laser focused on helping them use data to drive higher traffic, frequency, and sales. Onwards!

One of the biggest challenges in removing an offer or menu item is that it often feels like a gamble. You’re left wondering: How will this impact guest satisfaction? What effect will it have on the bottom line? In our latest case study, a northeastern full-service brand took a strategic, data-driven approach to address this very issue. With Bikky’s insights, they transformed the decision to shift from weekly to monthly specials into a straightforward cost-savings equation—no hunches, no guessing. By analyzing the ordering patterns of their top 500 guests, the CMO discovered that weekly specials weren’t as important to their regulars as they had always assumed. With this data, the trade-off was easy to quantify: switching to monthly specials could only cost up to $100,000 in potential revenue and it would save a minimum of $250,000 in operational costs. With a tangible understanding of the tradeoff they would be making, the brand could move to monthly specials confidently. For more on how they refined their specials program, revamped their engagement strategy, and continue to grow the brand, check out the full story → https://lnkd.in/eBnGWEAC

Join us for a conversation with Jessica Serrano CMO at DIG., as we explore their strategic approach to budgeting for 2025. We'll dive into where Dig is doubling down on marketing investments, areas of experimentation, and the key considerations shaping their budget decisions for the upcoming year. Reserve your spot now!

Join us on November 21st at 11 am ET for an insightful discussion with ?? Deric Rosenbaum, President of Groucho's Deli , as we dive into the key learnings from 2024 and look ahead to 2025. We’ll explore Groucho’s performance over the past year, dissect how industry trends influenced operations, and learn how Deric and his team strategically navigated?these?challenges. Looking forward to 2025, we’ll discuss emerging industry trends, Groucho's strategic goals, and franchisee sentiment as they prepare for the year ahead. Register now → https://lnkd.in/ePB792EA

We’re thrilled to announce WaBa Grill Franchise Corp. as the latest enterprise brand to adopt our best-in class customer data and analytics platform! With nearly 200 locations across California, Nevada, Arizona, and Texas, WaBa Grill is laser focused on building stronger guest relationships as they launch new marketing efforts and revamp their menu. By partnering with Bikky, they can now track and analyze guest behavior of over 10 million guests they've served since 2020– allowing them to fine-tune marketing, refine their menu, and optimize operations for an exceptional guest experience. Learn more about how the WaBa team is already leveraging Bikky’s insights → https://lnkd.in/etpa-f2z

In our recent webinar with Robeks CFO David Rawnsley, we discussed how the brand successfully navigated the impact of California’s AB 1228, which raised the minimum wage by 25%. Their top priority was clear: simplify operations and reduce costs to sustain franchisee profitability. The bigger challenge? Making these changes without sacrificing the guest experience. With data from Bikky, Robeks carefully measured every operational and menu adjustment they implemented in response to the legislation. "We had to determine whether the changes we made to protect profitability for our franchisees in the short term would hurt us down the line. Having the customer data to understand the impact of these changes allowed us to feel confident about the choices we made." - David Rawnsley, CFO at Robeks Check out our full case study to see exactly how these changes played out ?? https://lnkd.in/eFr9tYGQ

Join us for our next LinkedIn Live session where we'll discuss the rise of the restaurant Chief Digital Officer with Scott Landers, P.E., co-founder and CEO of Figure 8. We'll explore the rise of the Chief Digital Officer (CDO) in the restaurant industry, examining the unique scope of this role and how it stands apart from more traditional roles like CMO and CTO. We'll also discuss the ideal brand size and growth stage for introducing a CDO and the transformative impact this position can bring. Register now!

Limited Time Offers can be a powerful driver of revenue and excitement— but measuring their true impact can be challenging. In our latest blog post, we explore how LTO analysis has evolved beyond basic PMIX to incorporate more sophisticated metrics that truly capture the impact on guests. From understanding incrementality to leveraging insights to launch more effective offers, it's all about making data-driven decisions that benefit both the top line and the guest experience. Are your LTOs delivering the impact you think they are? Check out the full post here: https://lnkd.in/eV-iMsQ9

In the hyper-competitive world of fast-casual dining, staying ahead of the curve is crucial. We sat down with avo founder Alessandro Biggi to discuss his strategy for success in the NYC fast-casual market. We breakdown how Avo leverages customer data to capitalize on emerging trends, experiment with new menu items, and design an engagement strategy for breaking into guests weekly rotation. For key takeaways from our discussion, check out our latest blog post → https://lnkd.in/e5G2fhw5