Bikky

Menu innovation is a powerful way to drive guest engagement—and for BEYOND Juicery + Eatery, it’s become central to their growth strategy. In our latest case study, we explore one of their most successful LTOs to date: the Wildberry Glow smoothie. Originally introduced as a limited-time offer, it’s since earned a permanent spot on the menu and inspired an entirely new specialty smoothie line. We break down the full journey—from initial concept to launch—and how Beyond Juicery used guest data at every stage to guide decisions and measure success. “With Bikky, we’ve unlocked new levels of insight into how guests engage with our menu. We’re not just launching new items—we’ve created a strategic LTO program that our guests and franchisees love, and we're able to clearly understand what is working through our guest data.” – Achilles Papakonstantinou Check out the full case study→ https://lnkd.in/ee9MHtky

Whether it's a new guest or a new hire, long-term retention shouldn't be guesswork. Join us on April 1st at 2pm ET for a conversation with LANDED, DIG., and Protein Bar & Kitchen. We’ll discuss how a data-driven approach can transform retention—for both your guests and your employees. Protein Bar & Kitchen’s Jared Cohen and DIG’s Alyson Basso will share actionable strategies for leveraging data to enhance both employee retention and guest retention—helping you streamline operations, increase engagement, and drive sustainable growth. Save your spot now → https://lnkd.in/eafunUmA

Register below to hear a fantastic conversation on how a fast-growing brand tapped into the power of their guest data via Bikky. We talked about: ? Why it's the right time for Haven Hot Chicken to scale their brand. ? How they're adapting to the value conscious environment for restaurants. ? How they built, launched, and validated a new offering for their lunch daypart with their guest data. ? How they discovered a low-mixing item was actually a big frequency driver. ? How they use demographic data for new site selection and targeted guest acquisition in new markets. A guest data and analytics tool doesn't need to be a huge investment, requiring an army of analysts or years of expertise. Our conversation with Etkin and Jason is a great example of how a lean, curious team uses data to make the right bets as they rapidly scale.

We are thrilled to announce Condado Tacos as the latest brand to adopt Bikky’s customer data and analytics platform! With ambitious plans to expand their menu and personalize marketing at scale, Condado turned to Bikky’s Customer Data Platform to unlock deeper guest insights. They’re already putting that data to work with the today's launch of the Chicken Bacon Ranch Burrito. Bikky’s insights revealed that the taco version had one of the highest reorder rates, making it the perfect choice for a burrito LTO. “We had data coming in from multiple sources—loyalty, POS, online ordering, and third-party delivery—but it wasn’t connected,” says Sara Kear, CMO at Condado Tacos. “Bikky unifies our guest data, giving us a complete view so we can engage meaningfully while the technology runs seamlessly in the background—exactly as it should.” Learn more about how they’re already leveraging Bikky’s insights: https://lnkd.in/eaDEHnXA

Do you have a CDP for your restaurant? In our latest webinar, FOD's Bernadette Heier will?sit down with Haven Hot Chicken cofounders Jason Sobocinski and Etkin Tekin and Bikky founder Abhinav Kapur to hear how they leveraged Bikky’s customer data platform to launch new menu items, target guests in new markets, and inform their expansion plans. Register today: https://lnkd.in/eSau8sbT

Next week I am hosting a conversation with Haley Hendrix, MBA on how Eggs Up Grill has been navigating the egg crisis. Their CEO Ricky Richardson recently had an excellent interview with Jonathan Maze on it's impact. Egg prices are 3x higher than a year ago. They are costing franchise partners up to $1,500 *per week* in profitability. Needless to say, the status quo is untenable. So what are they doing about it? In my conversation with Haley we'll cover: ?? The state of the state on the egg market: shelled vs. cage-free vs. liquid ?? The severity and projected length of the crisis (spoiler: months) ?? How they pivoted their Spring LTO strategy to reduce egg-dependency ?? How they're adjusting their pricing while staying true to their value ethos ?? Where they're accelerating menu innovation If you ever wanted to know how the best respond in a time of extraordinary circumstances, this is the session for you. DM me for the link to attend or receive the recording!

When egg prices skyrocketed Eggs Up Grill had to move quickly. Rather than letting soaring costs eat into margins, they adapted their LTO strategy, marketing, and menu pricing to protect franchisees—all while maintaining guest engagement and value. Join us on March 18 at 2 PM ET for a fireside chat with Haley Hendrix, MBA, Senior Manager of Guest Insights and Off-Premise Strategy at Eggs Up Grill, as she shares the playbook that helped them adapt in real time to the most severe egg shortage in recent history. We’ll cover: ?? Adjusting menu pricing to protect margins without compromising guest value ?? Quickly pivoting their LTO strategy to reduce reliance on eggs ?? Leveraging guest data to make real-time decisions Register now→?https://lnkd.in/egVn5YBi

What would you do if your single most important SKU faced massive inflation and shortages? Join us on March 18th at 2pm ET for a fireside chat with Haley Hendrix, MBA, Senior Manager of Guest Insights and Off Premise Strategy at Eggs Up Grill. We’ll talk about the impact of soaring egg prices on their menu?mix, innovation pipeline,?and how they pivoted to protect franchise partners?profitability. Haley will share her team’s playbook for navigating this unprecedented time, including adapting their LTO strategy, marketing, promotions, and menu pricing. This will be a deep dive on building and executing a plan in the middle of a crisis - all while?delivering value?to your brand and guests. Register now → https://lnkd.in/eRZudTP3

Join us for a conversation hosted by Food On Demand, featuring Etkin Tekin and Jason Sobocinski, co-founders of Haven Hot Chicken. Already one of the fastest growing brands in the country, they’ve built the foundation needed to once again 2x their store count over the next 2 years. In this session, we’ll dive into how they leveraged Bikky’s customer data platform to launch new menu items, target guests in new markets, and inform their expansion plans. This will be a deep dive into how the leading hot chicken concept in the Northeast is preparing for another period of rapid growth, with guest data at the heart of their strategy. Save your spot now → https://lnkd.in/eSau8sbT

When restaurants have better data, they make better decisions. Shoutout to our partner Dave's Hot Chicken for being featured in The Wall Street Journal today for how they're navigating inflation and California's recent minimum wage increase. They relentlessly optimize every part of the business, from their operations, to the guest experience, to their menu. The menu in particular is a restaurant's biggest strategic asset. More than any other factor, it's the key driver to get folks in the door and bring them back. We take great pride in helping them analyze the impact of every menu launch, from the groundbreaking NOT Chicken to the recent introduction of Dave's Bites and Top Loaded Fries. If you've ever struggled with figuring out how any item on your menu - from LTO to long-time staple - affects traffic, frequency, churn, attachment, or cannibalization, Bikky is here to help. https://lnkd.in/eUrjjaks