That dinky Hellmann's Mayo Jar is so cute!
Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.
A brand sent me this sweater... and a loaf of bread... to celebrate... well, an orgasmic commercial. Hellmann's Mayo has kinda crushed it with their stunt products & influencer gifting as of late. There was that Will Levis Parfum De Mayonnaise that just won at The Clios, the Mayonnaise Blanc Thanksgiving gift, and now, I'm all comfy and cozy. The sweater's to celebrate their new Super Bowl ad, a shot for shot recreation of THAT iconic scene from When Harry Met Sally—it's the same one Billy wore in the film. Combine that with a cute lil' bejeweled mayo jar and a loaf of bread? You've got a slick and memorable influencer gift. The lesson for marketers: think creatively when you're swagging out creators. I can tell you from experience, I've tossed some branded items straight in the trash—but now I'm deciding whether to put my Hellman's in the fridge or on my desk. Nicely done, Unilever.