Big Games Machine

How are gamers using YouTube in 2025? Our BRAND NEW report has the answers… Our previous survey, “How gamers discover what to play in 2024”, found that YouTube has become the biggest discovery channel for gamers, with 64% of the 1000 gamers we surveyed using it. It made sense for us to dig deeper to understand how gamers use YouTube and why. This new survey provides a fascinating insight into the key content types gamers watch the most, which gamer demographics watch what, and what makes gamers choose one content creator over another. Join us as we share the secrets of how 1000 gamers spend their time on YouTube ?? https://bit.ly/4gO3WhS

We get it. Keeping up with the games industry can be a pain. Who has time to scroll through endless newsletters and websites every day? That’s why we created the BGM Daily Download! A quick, easy-to-digest roundup of the biggest developments in the global games industry, delivered fresh to your inbox by our lovely team (who just so happen to be pictured below). We’re so confident you’ll love the BGM Daily Download that we offer a 100% total satisfaction guarantee; if ever you decide it’s not for you, unsubscribe, and we’ll leave you in peace. Wisdom is only a few keystrokes away ?? https://lnkd.in/eieGSMiz

Death Stranding has announced its ‘Strands of Harmony’ world tour in collaboration with SOHO Live ?? ?? Kicking off on the sixth anniversary of the game’s original release, the global concert tour will visit 12 countries across four continents. Find out how you can get tickets with the coverage we secured in NME by Ali Shutler ?? https://bit.ly/3FlVs4m

Since our first #GDC 7 years ago, we’ve had the pleasure of visiting some of the best spots in San Francisco ???? We thought it’d be rude not to share our top picks, from the famous Yoda Fountain to the finest food in town. With 43 sublime suggestions, you won’t be short of things to see, eat, and do at #GDC2025. Start planning your GDC itinerary by clicking the link in the comments ?? Think we’ve missed a hidden gem? Feel free to add your favourite spots ??

What do you get when you mix pizza, pints, and printing designs? A BGM company social, of course! ?????? After loading up on Pizza Pilgrims, our team put their creativity to the test at a Make Your Own workshop. From sloth t-shirts to Sabrina Carpenter inspired tote bags, there was something for everyone. There were also plenty of cocktails and laughs at Amazing Grace. We'll spare you the reason for our chortling... We had an awfully good time catching up in the big smoke, but now it’s back to business. Need expert games PR and marketing from a team that lives and breathes the industry? Let’s chat ?? https://lnkd.in/ewufuGhY

Charm your chums with deets from the biggest games industry stories from the week! Including Monster Hunter Wilds and Pokémon TCG Pocket breaking records, and Sega being crowned as 2024’s best publisher ??

Thrilled to see our YouTube survey featured in the GameDev Reports newsletter! Big thanks to Dmitriy Byshonkov ?? GDC for the glorious write-up. Want more insights like the bar chart below? Check out the full report on our website: https://bit.ly/4gO3WhS

The countdown to #GDC2025 is officially on! ???? James and Alex are gearing up for their stateside adventure from March 17-21. Find them at the Department for Business and Trade space, or book a meeting with James or Alex on MeetToMatch for a chinwag. See you in San Francisco ??

We always like to think our content is worth consuming, so it's great to see Naavik agrees! Cheers Brendan Stock ?? GDC for including our 'How Gamers Use YouTube in 2025' survey in the Naavik Digest: https://bit.ly/4by3UcP

Why waste precious time scouring the web each day for the latest updates in the #games industry when our Daily Download newsletter does it for you? Sign up below (see comments ?? ) for a concise summary delivered to your inbox daily. Now you can use the time we've just saved you to play your fave game instead.