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BidSwitch

BidSwitch

IT 服务与咨询

New York，NY 2,634 位关注者

Smart Infrastructure for the Global Programmatic Ecosystem

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关于我们

BidSwitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by IPONWEB, BidSwitch was created to help programmatic technology companies meet the challenges and redundancies produced by the rapidly expanding global real-time ecosystem. As a company, BidSwitch is completely neutral and never takes a position on media. We are focused on solving the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.

网站
https://www.bidswitch.com
所属行业
IT 服务与咨询
规模
51-200 人
总部
New York，NY
类型
上市公司
领域
ad technology、Programmatic trading、Technology Platform、Ad Fraud Filtering和Real-time bidding

产品

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广告服务器软件

BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.

地点

  • 主要

    625 Broadway

    10th floor

    US，NY，New York，10012

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  • 4th Floor, 16 Garrick Street Covent Garden

    GB，London，WC2E 9BA

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BidSwitch员工

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动态

  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    We’re excited to see our own Matt Davies take to the stage on March 17th at Marketecture Live! Don’t miss Matt sharing some of the fascinating insights we’ve observed during our initial Privacy Sandbox testing with clients. ??

    查看Adtech God的档案
    Adtech God

    The Lord of RTB. God of Programmatic Prophecy.

    THRIVING IN CHAOS – Marketecture Live is just 35 days away! We’re bringing the heat with Sandbox Palooza, featuring Matt Davies (BidSwitch), Jonathan King (Raptive), and Joshua Prismon (Index Exchange) tackling all things Sandbox. Don’t miss Chaos in CTV, where Karen Babcock (Comcast) and Jackelyn Keller (Comscore, Inc.) break down the biggest challenges and opportunities in Connected TV. Expect hard-hitting discussions, deep dives into identity & privacy, and exclusive networking with the industry’s top minds. This isn’t just another conference-it’s where the future of advertising is shaped. #MarketectureLive #AdTech #CTV #Sandbox #Identity #Privacy #Networking Marketecture Media

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    With cookies sticking around a little longer, just where do we stand on alternative IDs? Our very own Matt Davies breaks it down in this must-read AdExchanger column on data privacy. ??

    查看AdExchanger的组织主页
    AdExchanger

    33,030 位关注者

    The rise of alternative IDs in open auctions is undeniable, but demand has yet to catch up. 70-80% of Chrome web traffic is still cookied, making some advertisers hesitant to adopt alt IDs. But it’s time to start testing—don’t wait for cookies to disappear. As identity solutions grow, so does the opportunity to maximize addressability. https://lnkd.in/eC-_5j4B

  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    As we take our first steps into 2025, the New Year is a great opportunity to refresh your knowledge on a topic which is always relevant in our industry: ad fraud. In our deep dive guide, we introduce the different types of #programmatic ad fraud you should be aware of—and explain exactly how BidSwitch protects our clients against fraud every day. Take a look now ?? https://lnkd.in/gqi95c5u

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    Curious about how the ID Provenance Protocol is shaping the future of #programmatic transparency? Join the BidSwitch team on December 3 at 10am ET for a 45-minute deep-dive #webinar into these all-new IAB specifications, including: ?? Key concepts and telemetry introduced by the ID Provenance Protocol. ?? Solutions to UID workflow challenges in today’s ecosystem. ?? Best practices for SSPs and DSPs to foster transparency. Register now to save your spot, and we look forward to seeing you there! ?? https://lnkd.in/eJVZauUm

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    Wednesday's 2nd annual BidSwitch Partner Connect in New York was all about building stronger connections—literally and figuratively. With 112 partners in the room, 8 insight-packed sessions, and 1 amazing happy hour (with a stunning sunset view), the day was a testament to the power of collaboration. We tackled topics like curation, bidstream bloat, the Privacy Sandbox, and even hosted a very special edition of "Between Two Ferns". Here’s to the conversations that spark innovation and the connections that keep our industry moving forward! Check out some of the highlights from the day below. ??

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    We're excited to welcome VideoHeroes to the BidSwitch platform! ?? Ready to take your programmatic strategy to the next level? Check out what they bring to the table below??

    查看VideoHeroes的组织主页
    VideoHeroes

    1,087 位关注者

    ???Hold On Tight—We Just Unlocked More Power!??? We’re excited to introduce an enhanced experience through our integration with BidSwitch, bringing more possibilities to your programmatic strategy. ? Utilizing BidSwitch’s unique connectivity scale integrated with Videoheroes, you are gaining access to a wider range of premium traffic,?more precise targeting, and even better campaign performance. Expect faster scaling, smarter demand acquisition, and improved ROI—all seamlessly woven into the experience you already trust, without sacrificing the quality you rely on. This partnership is all about delivering more of what matters—more reach, more precision, and more performance, all at your fingertips. #ProgrammaticSuccess #OptimizedGrowth #DigitalMarketing #PerformanceElevated

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    We are excited to have Brave as a new BidSwitch #supply partner! Brave leverages predictive AI to optimize real-time media delivery for over 650 million active users globally, empowering marketers to launch campaigns across multiple channels and environments and connects world-renowned brands with premium inventory from its extensive network of publishers. Speak to your account manager to find out how you can connect!

    查看BRAVE的组织主页
    BRAVE

    1,554 位关注者

    BRAVE and BidSwitch are now partnered to push the boundaries of people-first programmatic advertising. By leveraging BidSwitch's advanced infrastructure and combining it with BRAVE's omnichannel expertise and direct access to premium inventory, we aim to equip our #DSP partners with rapid market entry, hyper-targeted campaigns, and unmatched performance metrics. Together, we’re not just enhancing ad performance—we’re ensuring that every interaction is meaningful and resonates with real people. This collaboration highlights the complementary strengths of BRAVE and BidSwitch, underscoring our joint efforts to drive innovation and efficiency in the #programmatic #advertising landscape.

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  • 查看BidSwitch的组织主页
    BidSwitch

    2,634 位关注者

    Programmatic advertising is a big deal. But did you know there are four different types of #programmatic transactions? Understanding the finer details of deals trading can be tricky even for seasoned #advertising pros, so get the full picture from our 101 guide which explains Preferred Deals, PMPs, Programmatic Guaranteed, and more. Take a look ?? https://lnkd.in/eJQYCRim

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