Still thinking of TikTok as just another social media platform? It's high time to change your perspective.

Your audience is on a shopping spree. You are on a campaign spree. You can be certain that your already attention-deficient audiences must be suffering from information overload as well as campaign fatigue. Yet, you cannot afford to get out of BFCM madness.?

We understand you must be spending a large chunk of your BFCM campaign budget on Meta's Facebook and Instagram. Of course, these platforms have proven to be effective. Yet, should you put all of your eggs in one basket?

If you are someone who has already moved some of your campaign budget from Facebook to Instagram for the obvious reason that Instagram is shopping friendly, you already have your business case to include TikTok in your BFCM campaign media mix.

There are more reasons. Whether through ads or influencers, it's not just product discovery that happens on TikTok. TikTok Shopping Ads take this to the next level by facilitating discovery, research, and purchase without moving out of the app. Whether it is Video Shopping Ads, Catalog List Ads or Live Shopping Ads, you have a range of effective options to target your audience.

Still not convinced? TikTok Shopping Ads isn't hot air. Here's what a couple of studies have found out.

1. 56% of surveyed users acknowledged discovering products on TikTok
2. 48% of them are interested in buying products from TikTok
3. 70% say it seems easy to purchase through the TikTok shopping-related ad
4. 86% of brands that have tried this new ad format have seen a higher ROAS from Shopping Ads compared to other ad types.

TikTok is not just growing as a visual search engine but as an effective shopping destination too. Include TikTok in your media mix right now to increase your ROAS and meet your BCFM targets.