We are honored to partner with Circana to bring this to data-filled content to market… what a dream to have Ian Shive and the #Tandem team along with the always fabulous #MarcSummers - #BehindTheWrapper showcases GT Dave and his amazing development of Gts Kombucha! Enjoy this new form of #Edutainment
Kombucha isn’t just a drink—it’s a?movement.?? Circana's?data reveals that #Kombucha drinkers are high-energy, socially connected, and making?bold lifestyle choices. They aren’t just sipping for health; they’re?driving trends?in fitness, tech, and sustainability. Join Circana & BFY Media for an exclusive look at #BehindTheWrapper with GT's Living Foods where we delve into the consumer behaviors shaping Kombucha culture. ??: https://bit.ly/3QMm6WC ?? What This Means for Brands:?Understand your audience. If you’re marketing to this?crowd, it’s all about?premium experiences, social credibility, and aligning with their values. Speak their language, and they’ll listen. ? Interested in having your #CPG brand featured on a future episode of ‘Behind The Wrapper’? Let us know: https://bit.ly/3QMm6WC