Beyond The Baselines

Beyond The Baselines represented at PTR International Racquets Conference Our President Ed Shanaphy brought his experience in club management and racquets departments to SaddleBrook and the Professional Tennis Registry - PTR Leading a discussion focusing on business challenges including payroll, mentoring and sponsorship, Ed brought some stats and ideas to a discussion that could have gone on for days… and did over lunch and dinner tables! #clubmanagement #outsourcing #remotemanagement #racquets #tennis #pickleball #padel #squash #racquetsmanagement

Apres-tennis anyone? The traditions and austere history of the club are a part of this step-back-in time bar at the tennis clubhouse. John’s Island Club is one if the most elite and private clubs in the nation. Boasting three golf courses and tennis courts on both sides of the state highway, John’s Island is located in its own, small incorporated town of Indian River Shores on the barrier island of Florida’s East Coast. We always enjoy our time at this fantastic members only club and look back at our many visits with affection. #privatemembersclub #privateclub #privatemembersclubs #tennis #tennisclub #clubhouse #clubevent #verobeach #johnsisland #johnsislandclub #gatedcommunity #countryclub

EXCITEMENT! ANTICIPATION! No matter your background, there is always a certain level of anticipation and excitement as you enter a convention, a show, or a conference. The CMAA World Conference in Tampa Bay this year was actually all three. Our team members have attended some of the biggest shows in our own industry - Jennifer Gelhaus and Britney Sanders have been regular attendees at the PGA. Ed Shanaphy, in his previous role as a record company and advertising executive, has attended the Cannes Film Festival and the European music and video convention, MIDEM. No matter where you are in the world and how many shows you may have attended, walking in that front door always brings a spring in the step and a hope of self-improvement. #conference #convention #marketing #clubmanagement #CMAA #clubmanagement1927 #Tampa #TampaBay #MIDEM #Cannes #CannesFilmFestival #PGA #PGAShow

We will be at the CMAA! Join us at this once-a-year industry conference, where club management takes center stage! We are so excited to be at the conference this year in Tampa, Florida! We look forward to meeting with all our partner clubs, vendors and colleagues for this special week! #clubmanagement #CMAA #clubmanager #clubleadership #privatemembersclubs #privateclub #privatemembersclub #clubcareers #marketing #clubmarketing #clubcommunications #clubstrategies #membership

https://lnkd.in/eGuz_kjt Danielle Chavez joins the podcast! This great conversation takes us through private club marketing strategies, legibility with fonts and point sizes, and calendar planning! 1. Strategies for events and programming and new membership. 2. How Canva is reshaping the design and business world. 3. Why clubs are outsourcing design, departments and management! #privatemembersclubs #clubmanagement #clubleadership #privateclub #design #marketingstrategy #marketing #communications #comms

Creating a viable communications strategy is sometimes put on the back burner when that is created by the marketing and sales... and communications director at a club. Join Club Design Studio's Danielle Chavez on the BeyondTheBaselines.com podcast as she relates how this is so often the case when a club calls her firm in for help. From point size to font choice, from strategies startups, from website composition aimed at both new and future members to cutting newsletters so there is no scrolling... Danielle has an answer for every question asked. Join our President, Ed Shanaphy, and Danielle on this week's podcast and learn from one of the best in the business! #marketing #revenue #salesstrategy #socialmedia #TikTok #Instagram #podcast #clubmarketing #clubleadership #communications #PR #publicrelations #membership #webmarketing #newsletter

Heard On The Court, our monthly update of everything that is hospitality, is out on the virtual newstands! Do you remember when everything was actually printed? It's not so long ago! This month looks at racquets, from court usage to where tennis might find itself with the upstarts pickleball and padel really gaining popularity at a rapid pace. Experts are even saying this could be the year of the pickle - pickle martinis, pickle sauces, pickle everything. Maybe that includes the sport, pickle! Next month is our marketing issue with podcasts from two leading marketers in the industry and some tips and ideas for your summer marketing strategies. Don't miss out on this issue! #clubmanagement #clubleadership #CMAA #NCA #BoardroomMagazine #clubmanager #racquets #tennis #golf #padel #pickleball #clubcareers #ATP #WTA #countryclub #privateclub #privatemembersclub

January is all about communication! Communicating to the membership of #privatemembersclubs and how to outsource your design, social media, gift card usage and more! Firstly, we have Danielle Chavez joining the podcast next week. Danielle is the founder of Design Club Studio. Contracted by clubs to run, maintain and design their communication's strategies, Danielle is fast becoming the leading figure in club communications in the nation through her work with dozens of private clubs. Then we welcome on the podcast Larry Rubin, The Gift Card Guy. Forget the Points Guy, Larry brings gift cards to add to revenue streams at private clubs. Through a recent project with Bosse Sports Clubs in Boston, gift cards are the new "roof raising" quotient for any private members club! Keep an eye out for our two January podcast releases next week and the week after! With 17,000 listeners, we must be doing something right! #podcast #podcaster #clubmanagement #giftcard #communications #graphicdesign #communicationsstrategy #revenue #revenuestreams #privateclubs #clubleadership

Heard On The Court, our monthly update of everything that is hospitality, is out on the virtual newstands! Do you remember when everything was actually printed? It's not so long ago! This month looks at racquets, from court usage to where tennis might find itself with the upstarts pickleball and padel really gaining popularity at a rapid pace. Experts are even saying this could be the year of the pickle - pickle martinis, pickle sauces, pickle everything. Maybe that includes the sport, pickle! Next month is our marketing issue with podcasts from two leading marketers in the industry and some tips and ideas for your summer marketing strategies. Don't miss out on this issue! #clubmanagement #clubleadership #CMAA #NCA #BoardroomMagazine #clubmanager #racquets #tennis #golf #padel #pickleball #clubcareers #ATP #WTA #countryclub #privateclub #privatemembersclub

There’s always that guy. The guy that is on the sidelines of every tournament, from a WTA qualifier to an ATP Masters to a Grand Slam. The guy who amazes onlookers through his building of a network. The guy who continues to work, even after retirement and sleeps in the back of a Suburban on the way to the next event. The guy who finally creates such volumes of great work, it brings him to the top of his profession from roots deep in the industry. The guy that becomes a legend and works with legends. On the tennis tour, that guy is Gary Kitchell. Kitch, as he is known on tour, is the leading physiotherapist for the stars of the ATP and WTA Tours. He has worked on and with over 25 number one players in the world. But, beyond the glam, Kitch is a member of three private members clubs and has an interesting opinion of tennis from both the professional and country club viewpoint. Glean all the good stuff from one of the best on the BeyondTheBaselines.com podcast! #clubmangement #clubleadership #atptour #wtatour #atp #tennis #pickleball #padel #racquets #racquetsmanagement #clubcareers #countryclub #privatemembersclub #privateclub #tennisclub #clubconsulting