BeyondCPG

??BeyondCPG Alumni Win Alert! ?? DAM Good news — Dam Good? English Muffins launched ALL FOUR varieties of their legendary sourdough English muffins in the frozen bread section at Wegmans Food Markets!!! ???? This is a major milestone for the Dam Good team of Olivia Weale and Denise Weale and we’re DAM proud to celebrate this huge moment with them. ?? If you’re near a Wegmans, go show them some love, stock up, and let’s help clear those shelves! #BeyondCPGAlumni #DamGoodEnglishMuffins #WegmansLaunch #FrozenFavorites #CPGWin #SourdoughGoals #FoundersOnTheRise #FromIdeaToAisle

Nothing beats seeing familiar faces doing big things at Expo West 2025! ?? It was amazing to see True Moringa, Kekoa Foods, and Fabalish—all BeyondCPG alums—at the Fresh Ideas Organic Marketplace. These brands are redefining better-for-you products with purpose, innovation, and a commitment to impact. This is what the future of CPG looks like. ???? We are proud to see them thriving and making waves in the industry! #BeyondCPG #ExpoWest #FreshIdeas #CPGInnovation #BetterForYou #EmergingBrands

???True Moringa, Fabalish, Kekoa Foods, Growee Foods and Leisure Hydration: BeyondCPG Alumni Making Waves at Expo West!??? We love seeing our BeyondCPG, formerly known as BeyondSKU, alumni thrive! These brands are pushing boundaries and redefining their categories with mission-driven, high-quality products. ? ??True Moringa(Booth F94) – Track 1 Cohort Bringing the power of ethically sourced moringa to skincare and wellness, True Moringa is on a mission to nourish people, empower farmers, and regenerate the planet. ? ??Fabalish(Booths F122 & N1716) – Track 3 Cohort Known for their delicious plant-based falafel and sauces, Fabalish is leading the charge in chickpea-powered snacking. Their latest innovation, Chili Crisp Ranch, is a finalist for the NEXTY Awards—proving that plant-based can be both better-for-you and crave-worthy! ? ??Kekoa Foods (Booth F95) – Track 4 Cohort Revolutionizing baby food with adventurous, nutrient-packed flavors, Kekoa Foods is setting a new standard for parents who want organic, globally inspired options for their little ones. ? ??Growee Foods (Booth 7819) – Track 5 Cohort Growee is on a mission to bring the next flavor revolution through their bold, globally inspired dips crafted for the curious yet proudly shareable to delight every palate. ? ??Leisure Hydration Project (Booths 7823) – SKU 2023 Food & Beverage Cohort, and supported by BeyondBrands. Founded by two brothers, both former college athletes, Leisure Project is a line of canned of delicious hydration beverages made without artificial colors, sweeteners, or flavors

BeyondSKU is now?BeyondCPG—a new name that reflects our evolution, while staying true to our mission: helping small brands with big dreams become household names. This transformation strengthens our connection within the BeyondBrands family, aligning our accelerator program with the same strategic expertise, industry connections, and mentorship that fuel success across our broader network. #BeyondCPG is a NYC-based 12-week accelerator designed to transform early-stage CPG brands into scalable, high-growth businesses through hands-on?mentorship, industry resources, and a powerful collaborative network. We empower emerging conscious brands to build a better future—balancing strategy, impact, and prosperity?at every stage of growth. We’re heading to Expo West 2025 to discover and support the next generation of trailblazing CPG brands! ?? If you’re looking to scale, expand, or break into new markets, Let’s connect!! Our team is ready to explore how BeyondCPG can help take your brand to the next level. Reach out to us at?[email protected] Eric Schnell Larissa Hrabec Veronica Park Vincent Biscaye

?? BeyondSKU Track 2 Alum Halfday Iced Tea is Back with a Bold New Look and a New Prebiotic Blend! ???? Halfday has been on a mission to shake up iced tea—and their latest refresh does just that. Check out their new look and new products including GOODDAY Prebiotic Blend and Classic Half & Half - half iced tea, half lemonade, Learn more below and see their new look at www.drinkhalfday.com. #BeyondSKU #CPGInnovation #DrinkHalfday

Here they grow again! Be sure to stop by BeyondSKU Track 5 alumni Growee Foods founded by Aman Blana to see their new packaging and check out their new flavor - Garlic Eggplan. Get the scoop at booth #7819 at Natural Products Expo West next week!

Congrats to BeyondSKU Track 2 alum, Halfday Iced Tea, for taking home the win at UNFI’s latest Pitch Slam competition! ???? As part of UNFI’s UpNext program, emerging brands had the opportunity to pitch their innovative products to a live audience of retail buyers and industry peers. Halfday’s Vice President of Sales & Distribution, Luke Ledyard, shared what makes their brand stand out: “Halfday Prebiotic Iced Tea is ushering in a new era of iced tea—low sugar, gut-healthy, and packed with functional benefits—all while delivering the classic iced tea taste you know and love.” With UNFI’s UpNext program fueling their momentum, we can’t wait to see what’s next for Halfday! Keep pushing boundaries and redefining the beverage aisle. ?? Read more about the Pitch Showcase and the UNFI show below! https://lnkd.in/g_aT484u

?? Huge shoutout to the Kekoa Foods team—David Fullner and Daniel Auld—for giving back in a big way! As part of #BeyondSKU Track 4, they’ve been making waves in the CPG space, and now they’re paying it forward by donating thousands of pouches to children in need. This is what purpose-driven entrepreneurship looks like! Check out more on their impact and other key updates in the CPG industry from Startup CPG below. ??

It’s hard to believe it’s already been a week since our BeyondSKU Track 5 Pitch Showcase! ??? Our five incredible founders took the stage, sharing their vision and innovation with an audience of industry leaders, investors, and mentors. A huge congratulations to: - Mary M., Founder of LOLA SNACKS - Suzannah Raff, Founder of Cleo+Coco, LLC - Aman Blana, Founder of Growee Foods - Silvia Vidova, Founder of Culiraw - Anita Parikh & Geoffrey Harris, Founders of Tigo Low Alcohol Craft Cocktails A heartfelt thank you to our mentors, advisors, and sponsors who make this program possible. Your support is instrumental in helping these founders grow and thrive in the competitive CPG landscape. ?? To our founders—this is just the beginning, and we can’t wait to see what’s next for each of you! #BeyondSKU #CPGInnovation #FoodAndBeverage #StartupSuccess #PitchShowcase Eric Schnell Vincent Biscaye Veronica Park Larissa Hrabec

As we gear up for an exciting day celebrating the incredible companies in our BeyondSKU Track 5 cohort, we want to take a moment to express our heartfelt gratitude to the sponsors who make this all possible.??? A huge thank you to all of our Track 5 sponsors - below - for their?unwavering support, expertise, and belief in the power of innovation in the CPG space. Your contributions are not just resources—they’re an investment in the dreams of our founders and the future of the industry. ? To our founders Cleo+Coco, LLC, Culiraw , Growee Foods, LOLA SNACKS and Tigo Low Alcohol Craft Cocktails: tomorrow is your moment to shine! We can’t wait to hear your pitches, witness your passion, and see all the hard work you’ve poured into your brands come to life.???? ? Let’s make it an unforgettable day! NielsenIQ Wayflyer Propeller Industries Konnect Agency Manitoba Harvest Hemp Foods ForceBrands ePac Flexible Packaging Giannuzzi Lewendon, LLP CSC Leasing New Hope Network Naturally Network Bison Bag Co Inc Corient and Polsinelli