Beyond Brand Collective

Who is tying your SEO strategy together across all of your tactics? Someone needs to do that. SEO cheerleaders are the people that know the key phrases and speak up in every meeting if they are being ignored. Don’t make up who your customer is. Know who they are by what they do on search engines.

Love when you click "Unsubscribe" in an email, and then the unsubscribe page is like, "Did you mean to do this?" My dude, the unsubscribe option was in a size 2, off-white font that only showed up when I viewed it as a webpage and then scrolled a mile to the bottom. I meant it. Credit: Mr_Rablin on Twitter/X

What’s your go to AI stack for sales qualification and follow up?

I agree with the challenge to Adobe about their subscription and renewal processes. It is less than optimal. However, I think it is time to look at @Mailchimp’s resistance to leave their platform as well. It is a very complicated resistant process and should also be evaluated. MailChimp should not be able to prevent you from leaving their platform just because your users have recently heard from you on their hosted campaigns. Anyone have any thoughts on this? I have been trying to transition to another provider for almost a year and MailChimp processes have prevented a simple transition. #digitalmarketing #MailChimp

Generative search compliance. https://lnkd.in/g-tqTFkN

Keep some emails very simple. A one liner to all previous customers. A quick hello and offering help to twenty prospects. Some times email is a very simple, powerful medium. Just use it consistently.