Beyond The Event

24 Days of Unforgettable Events starts now! ?? Get ready to learn 24 ways to turn your ordinary events into extraordinary experiences. ??? Day 1: What if your event had a show-stopping opener? Too often, events save their big-name speakers or fancy AV for the finale. But why wait? Starting with a “wow” moment doesn’t just grab attention—it sets the tone for an unforgettable experience. Here’s how to make your next event shine from the start: ? Book a keynote speaker with a powerful, crowd-stirring story. ? Use dynamic AV effects like countdowns, dramatic lighting, or an epic sound cue. ? Surprise your audience with an unexpected performance or interactive activity. ?? Start strong. Leave them speechless from the very first moment. What does a show-stopping opener look like to you? #UnforgettableEvents #EventPros #EventProfs

You're going to thank me for this. Never again, should you receive a batch of terrible photos post-event! Looking at photos post-event can generate one of the best feelings, especially after weeks of no sleep! It's when #eventprofs actually get to breathe and be able to look back at all the hard work come to life! I actually look forward to receiving a link to a folder with all the amazing decor and moments - like it's Christmas Day! Sometimes, the disappoint comes when the photos ARE NOT EXACTLY what I envisioned. The pain of poor-quality photos—unflattering expressions, bad lighting, wrong angles, and missed opportunities. UGH those MISSED MOMENTS!! So much effort into creating an awesome event with beautiful stage setups, onsite branding, florals, and expo booths—these moments deserve to be captured, the right way. Also, event photos are powerful assets that drive ROI during and after the event: FOR EXAMPLE: **During the event, strategic photos can:** - Generate buzz - Create FOMO - Highlight attendee connections and experiences - Spotlight speakers, sponsors, and key moments - Drive engagement **Post-event, great photos can:** - Enhance event recaps - Promote future events - Boost sales - Depict your vision to partners for next year - Capture the results of all your hard work However, photography strategy often gets OVERLOOKED until AFTER the event is over. Without strategic planning, those critical moments can be lost, forever. That’s why our team learned the importance of guiding photographers. They need to know our vision and what we want to capture. To ensure success, we create an event photography guide to share with our photographers/videographers. Here’s a glimpse of a sample event photography guide. Also, more nuggets for you! A few tips on managing photographers: -- Provide a shot list laying out exactly everything you want captured, and how -- Provide examples of the shots -- Set aside time at the end of each conference day to review the photos, provide live feedback to prepare for the next day -- Request 10 highlights every 3 hours throughout the event day for social media promotions -- Request 25-35 highlight shots to be given at the end of the day for promos I hope this helps you get the photos you truly desire at your event! #eventmarketing #b2bmarketing #eventmanagement #b2bconferences ---

This week, we sat down with Tony Gavilanes of Tech Event Pro to discuss all things event audio-visual (A/V) and how you can make the most of your event budget. Tony shares the biggest mistakes that he sees event planners make when it comes to A/V, cost-effective tips for small to mid-sized events, and strategies for negotiating with vendors for the best A/V rates, without sacrificing quality. Available on all major podcast platforms. https://lnkd.in/gYQZrusB Podcast co-hosts: Logan Clements and Mary Davidson #eventmanagement #eventmanager #PNWeventplanner #eventplanning #eventcoordination #eventproduction #bettereventspod #eventpodcast #applepodcast #spotifypodcast