Beyond the Billboard

The #Marmite brand team recently received recognition at The Loeries for a cheeky stunt in which they claimed 92 billboards for the price of 1. The team spotted an opportunity to 'hijack' a collection of billboards from a different advertiser, bearing a very similar black and yellow visual identity to that of Marmite. The result got people talking online, with lots of positive feedback given to the brand for making such a bold move. #PepsiCoProud

PepsiCo South Africa x Epic Outdoor – SIMBA KFC Flavour When PepsiCo sought a bold, impactful launch for the new SIMBA KFC Flavour, they turned to Epic Outdoor. Our OOH solutions not only create visibility but drive engagement where it matters most. Here’s what Lia Smit had to say about working with us: "Apart from a great range of OOH sites, Epic Outdoor provides innovative creative solutions that ensure our Out of Home executions make a big impact. Epic's commitment to effective communication, quick turnaround, and seamless execution makes it effortless to work with them. They streamline all innovations directly with our creative agency, ensuring the whole team stays informed and on track. Whether it’s installations or value-adding ideas, Epic is always ready to deliver beyond expectations. We love seeing the results of every campaign brought to life with their innovative billboards!" #EpicOutdoor #OOHAdvertising #SIMBAKFCFlavour #OutOfHome #InnovativeCampaign #Epicmoments #Innovation #KFC #Simba #oohadvertising #Collaboration

Paddington is back!??? ? The iconic bear swings in with?a 3D?Special?Billboard?#OOH campaign to celebrate the launch of the new?Studio Canal?film Paddington In Peru! ? We are proud to have worked alongside?Havas Entertainment,?JCDecaux UK?and STUDIOCANAL UK?to bring Paddington Bear to life at this fantastic location. ? ???View2fill

As the Christmas ad's are now getting into full flow I go back to 2017 when Talon and Waitrose & Partners set the DOOH Christmas bar. Superb use of DOOH to prime their core TV broadcast message - With the extra added theatre. Still wish I was part of that lock in at the Tan Hill Pub, North Yorkshire. (Highest pub in England) #TheArtOfOutdoor Westfield Ocean Outdoor

2024.... the year of: 1.?? The Dupe economy #SorryStanley?? 2. ? Being very demure. Very mindful.?? 3.?? Low-key Gen Z slang giving content rizz #ItHitsDifferent ?? 4.?? AI-enhanced everything ? 5.?? “Leaked” discount codes and staff mailers ?? 6.?? Glorifying healing over hustling #DeskBreak??? 7. ?? Algorithm changes #MarketingMysteries ?? 8.?? Comments becoming the new King ?? 9.?? Billboard battles #OOH #EvenBlankOnes ?? 10. Unexpected collaborations #CheckerSixty60 ?? 11. The pink #DiscoveryVitality trolley??? ?? Anything else you'd add? #Brands #BrandStrategy #Marketing

TMF 360 # Give a little thanks ?? ?? #Cadbury

?? World Out of Home Organization President Tom Goddard says Media Owners must do more to rejuvenate and highlight unique values of 'sleeping giant' Classic Out of Home ?? Digitisation is driving Out of Home growth, especially in Europe, Tom Goddard said at the WOO Europe forum, held in Milan last week. ?? But that means a big opportunity is being missed with Classic Formats, which still account for most OOH locations. ?? https://bit.ly/40Iq88L

Are you Ready For It? Toronto certainly is as it gears up for Taylor Swift’s much-anticipated 6-night Eras Tour shows at Rogers Centre. All throughout the city, OOH placements are creating immersive experiences that echo Taylor’s iconic aesthetics. From public transit takeovers to gigantic friendship bracelets, it’s amazing to see diverse OOH transforming the city into Toronto (Taylor’s version). We Are Never Ever Getting Over these innovative creatives! #taylorswift #erastour #erastourtoronto #COMMBcreativewednesdays