Clearscope

The B2B SEO AMA yesterday was awesome. Weren't able to join? Now's your chance to play catch up.

Y'all. The amount of excellent audience-submitted questions for today's webinar session (happening at 11 AM CT / 12 PM ET!) has exceeded any previous webinars we've held so far in 2024. ?? You all are READY for this panel with Gaetano Nino DiNardi , Benji Hyam , John-Henry Scherck and Ross Hudgens. ?????? Live seats are limited, so make sure to get there at the start of the call to get a spot. ?? (If the room is full and Zoom kicks you out, you'll receive the recording and top takeaways after the call.) https://lnkd.in/gt-tXsW2

URGENT WARNING FOR ANYONE DOING B2B SEO! (The game has changed forever). 1. Google is now giving major preference to the biggest and baddest SaaS brands. I've never seen it this bad for startups before. 2. Programmatic review sites are getting crushed. e.g. G2 and Capterra. The winners of the software review game are clearly PC Mag and Forbes. 3. Link building has become a total JOKE. The old school method is pretty much dead at this point. 4. X Best List content used to be the gold standard. Now I am seeing /solutions/ and /features/ landing pages making a comeback. -------- Join me TODAY at 12PM EST for a live session on B2B SEO with Bernard Huang, Ross Hudgens, Benji Hyam and John-Henry Scherck. This is a panel of SEO HEAVY HITTERS and we will be talking serious game. Miss out at your own peril... you do not wanna miss this! PS - No link in description. Dropping it straight in this post and hopefully the stupid LinkedIn algorithm doesn't suppress my reach.

??September 17th! ?? My next Kick Point Playbook webinar is with the very smart Bernard Huang, Founder of Clearscope and we'll be talking about information gain! SEOs, this is such an important topic now as information gain is what will help you stand out from a sea of generic AI garbage content. If you can't make the webinar live, make sure to register to get the replay emailed to you. See you there? https://lnkd.in/gC-SKcDB

Hear directly from?Gaetano Nino DiNardi,?Ross Hudgens,?Benji Hyam?and?John-Henry Scherck?TOMORROW during our?B2B SEO Ask Me Anything Panel. Submit your questions for the group before we go live at 11 AM CT tomorrow via the form on the event page (we want your toughest ones ?? ) See you there! ??

The talented Hal Zeitlin shares the following: "On Thursday, something cool is happening. Gaetano Nino DiNardi is doing an AMA series 'What’s going on in B2B SEO' with 3 other legends in the SEO space Ross Hudgens, Benji Hyam and John-Henry Scherck. It's hosted by Bernard Huang from Clearscope. Really an exciting roster. To all my #B2B and #Webflow friends, I suggest you attend. The entire panel has been in the trenches and have proven (via #Ahrefs data) to have executed solid SEO strategy." ?? Gratitude for the kind words, Hal! Alongside our guests that generously share their knowledge and time with us, we work hard over here to make these webinars as valuable—and as energizing + fun—as possible for our community. ??????

Are you going to join us for this one? Whether you specialize in B2B SEO or you serve a mix of client types, this is going to be an excellent panel. ??????

Here’s a common question we hear a lot: “Aren’t location SEO and multi-location SEO basically the same thing?” Not quite. ?? Location SEO focuses on ranking a single business in one physical location. The goal is to optimize for local searches like “coffee shop near me” or “best plumber in [city name].” You’re dialing in on one geographical area, claiming that Google Business Profile, and building local citations to establish trust in that community. Simple, right? ?? Multi-Location SEO is like leveling up. You’re managing SEO for a business with multiple locations. Think of national chains or franchises. Each location needs its own unique strategy to rank locally, but under the umbrella of a larger brand. This involves: 1. Creating separate landing pages for each location. 2. Possibly managing multiple Google Business profiles. 3. Building localized content and link-building strategies for each market. The big challenge? Consistency across locations while still personalizing the experience for each area. So, while the fundamentals are the same, the scope and complexity are worlds apart. ?? Bottom line: Single location SEO is focused, multi-location SEO is a scalable beast. If you're a multi-location SEO professional and missed Amanda J.'s and Melissa Popp's Content Teardown with Bernard Huang and Amanda Johnson ??, it's time to add it to your must-watch list for this week. ?? It's a gold mine of insight. (Plus, it's just a fun group. ??)

If you are in B2B SEO, this is for you. Next week Thursday (9/12), be there.

Great session yesterday, Amanda J. and Melissa Popp! You both rocked it, and we're grateful for your time and expertise. ?????? ?? Listen up: If local SEO or multi-location SEO is part of your strategy—or it will be—you need to watch this session in full. And connect with Amanda J. + Melissa Popp + RicketyRoo Inc to keep learning.