BevNET.com

ICYMI: This week's beverage headlines are packed with deals, distribution wins, and major brand moves 🚀 🥃 Diageo is shaking things up with a bold joint venture — trading its majority stake in Cîroc for a controlling interest in LeBron James-backed Lobos 1707 Tequila. Power move. 👉 https://lnkd.in/g2ryUVRi 💰 M&A momentum continues as Taste Radio explores Hershey’s $750M acquisition of LesserEvil and the sale of Mela to King Juice 💼 👉 https://lnkd.in/gWMhKGtE 🛒 Target has expanded its beverage offerings with Protein2o, GORGIE, and Just Ice Tea landing shelves nationwide. Plus, Ketone-IQ is now chainwide at H-E-B. 👉 https://lnkd.in/gp4AFAVE 🌿 In hemp innovation, Tilray hits 1,000 points of distribution and reports $1.4M in revenue from its new beverage line. 👉 https://lnkd.in/gdtd78F5 #BeverageIndustry #MergersAndAcquisitions #CPGNews #DistributionDeals #DrinkTrends Want to stay in the loop with the latest industry news? Get our free daily newsletter: https://lnkd.in/gtcAU3UJ

⚡️Protein trends reshuffle the RTD landscape: Quest and OWYN (Only What You Need) energized The Simply Good Foods Company's Q2 performance, even as the legacy Atkins brand saw declines. Strategic innovation and evolving consumer demand are driving the next wave of better-for-you beverages. https://lnkd.in/g5ytJDek #ProteinDrinks #FunctionalBeverages #CPGTrends #FoodAndBeverage #InnovationInBeverage

The weather is warming up and innovation is heating up 🔥 This week’s product launches span bold new moves in coffee and sparkling beverages — from refreshing citrus soda extensions at Mountain Dew and Poppi 🍋 to a star-powered green tea collab between ITO EN and Shohei Ohtani 🌟 Dive into the latest releases from Bones, Pop & Bottle, Community Coffee, and more. https://lnkd.in/gbYEQuVR #BeverageInnovation #NewProductLaunch #FoodAndBeverage #FunctionalDrinks #CPG

🚀 M&A momentum continues into 2025: Hershey acquires BFY snack brand LesserEvil for $750M, and Mela is scooped up by King Juice. On this week's Taste Radio, we break down the strategic plays—and sit down with Jesse Bongiovi to explore how he and Jon Bon Jovi built Hampton Water into a rosé powerhouse. 🍷💼 https://lnkd.in/gWMhKGtE #CPGnews #BeverageIndustry #MergersAndAcquisitions #FoodAndBeverage #StartupGrowth

☀️ Need an extra push to take that well-deserved break? Halfday Iced Tea is stepping in with its new campaign, encouraging consumers to "take a half day on us." The brand will award $100 each to 100 people opting to use their unused PTO. A bold move tying brand values to wellness and work-life balance. https://lnkd.in/g8_YMmRb #MarketingStrategy #BrandCampaign #CPGMarketing #FunctionalBeverages #WorkLifeBalance

📉 Monster Brewing to close its Utah facility by the end of next month. The company plans to consolidate production of Wasatch and Squatters Brewing brands into other sites across its bicoastal network, signaling a strategic shift in operations, per President Ray LaRue. Full details below: https://lnkd.in/gtRz2mdB #BeverageIndustry #CraftBeerNews #BreweryUpdates #BusinessStrategy #OperationsShift

🚨 New Product Review Roundup: This week, BevNET takes a closer look at bold moves in beverage innovation. From Waterloo’s 🔥 collaboration with Guy Fieri, to Florence By Mills Coffee ☕ backed by Millie Bobby Brown, and the calming powers of OHMG's magnesium-infused drinks — here’s what’s catching our eye. https://lnkd.in/gwh9j2hr #BeverageInnovation #CPGTrends #FunctionalDrinks #BrandCollaboration #NewLaunches

Join Michael Farrell, Michael D. Ham, and Susan Buckwalter Hartman as they explore how one special (and natural!) ingredient is supporting beverages by offering natural sweetness, hydration, and sustainability while helping preserve forests and meet consumer demand for clean, functional products.

📢 BevNET is thrilled to welcome Polar Beverages’ CEO and President, Ralph Crowley, as a speaker at BevNET Live Summer 2025, held June 11 and 12 in New York, NY at the Metropolitan Pavilion. Gain insights from a legacy leader on building and scaling beverage brands. https://lnkd.in/gUArz6v9 #BevNETLive #BeverageIndustry #CPGLeadership #BrandGrowth #FoodandBeverage

Less than a week left! Don’t miss the Taste Radio NYC Meetup, it’s free to attend, but space is limited! ⏰ Thanks to our partners Rethink Food, Matriarch Wealth Management, BeyondBrands, GNGR Labs, SUITE 9C, The Goods Mart, Oceans, and Highbeam. 👉 Get all the details & RSVP: https://lnkd.in/g__KNXHJ Ray Latif | Jacqui Brugliera | John Craven | Mike Schneider