Our goal for Future Smarts is to curate a lineup of speakers who are on the cutting edge of the most interesting story lines of the year. Here’s what to expect this year: The Coca-Cola Company’s Fairlife business, led by protein shake brand Core Power, has been a resounding success for the company.?John Murphy, Coke’s president and CFO, played a major role in the company’s 2020 acquisition and integration of Fairlife. We’ll discuss how this and other initiatives fit into Coke’s total beverage company strategy. PepsiCo Global Foodservice President?Anne Fink?won a major victory this year by closing a 10-year beverage supply agreement with?Subway?in the US. Her team also is collaborating with partner Celsius on the energy drink company’s foodservice strategy. We’ll take a look at how this plays into PepsiCo’s long-term growth plans. In beverage distribution, Keurig Dr Pepper Inc. has worked to optimize and bolster its company-owned distribution system. KDP’s US Refreshment Beverages President?M. ANDREW ARCHAMBAULT?will join us to discuss his roadmap for that effort. From retail,?Stuart Aitken, who is Kroger’s chief merchant and marketing officer, joins us to discuss sector and consumer trends. (The retail chain is in the midst of a merger with Albertsons that would create the country’s largest supermarket chain.) In the world of beverage distribution, Reyes Coca-Cola Bottling CEO?Bill O'Brien?continues to develop one of the Coke system’s largest bottlers. Reyes’ parent company also is the country’s largest beer distributor at a time of rapid non-alcohol and alcohol sector convergence. We’ll get his thoughts on how the industry is uncovering opportunity, and we’ll get his ground level perspective on product, consumer, and retail trends. Speaking of blurred lines between alcoholic and non-alcoholic drinks,?Dave Burwick?has been at the?epicenter?of the trend. He recently retired from a stint as CEO of Sam Adams and Twisted Tea maker Boston Beer, which also produces and markets Hard Mtn Dew. Burwick has experience with non-alcoholic Mtn Dew, too, as a former PepsiCo North America CMO. OLIPOP PBC Co-founder?Ben Goodwin?could be considered the father of “gut soda,” an emerging carbonated soft drink segment that has been responsible for much of the broader category’s growth in recent years. Olipop has been a changemaker in the segment, grabbing the attention of both consumers and major soft drink companies alike. We’ll explore where this product trend is heading next and what drives consumer demand in the world of alternative sodas. We’ll dive deep into the beverage industry with our always popular Wall Street analyst panel featuring?Goldman Sachs?Managing Director?Bonnie Herzog,?Barclays?Managing Director, CHPC & Beverages Analyst,?Lauren Lieberman, and?RBC Capital Markets?Managing Director?Nik Modi. ? Join us on December 16! https://lnkd.in/euubR4wP #BeverageDigest #futuresmarts
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Top executives who drive results across the global beverage industry are members of the Beverage Digest newsletter community. They want to stay current on the most important developments and data-driven insights. Please take a moment to view our full suite of news and data products that can help you cut through the clutter and noise. In addition, we encourage our customers to call us anytime to discuss industry developments and issues. An ongoing conversation is part of our commitment to you. Beverage Digest newsletter subscribers receive a carefully curated collection of the most actionable market intelligence and analysis. In our newsletter, downloaded about every two weeks, BD insights and data are written and formatted for an easy, fast read that can be viewed on-screen or taken on the go. The content also is available to subscribers here at Beverage-Digest.com in tablet- and mobile-friendly formats. Have a look at our data products, as well. The Beverage Digest Fact Book provides valuable US industry sales and share data by category and brand in an easy-to-use format that will become a go-to reference all year. There is no better value available for what you get. Don’t forget to browse our US Coke and Pepsi Systems for a clear understanding of two of the most powerful distribution systems in the world. Listen to The Breeze original podcast from Beverage Digest. Editor & Publisher Duane Stanford talks shop: news of the day, interesting competitive trends, new products and categories. He brings you into the kinds of conversations that we have here every day at Beverage Digest. To dissect what’s happening, connect dots, and ask the most important question: “What does this mean?” Thousands of beverage industry executives rely on Beverage Digest as they meet their targets and grow their businesses. We hope you will, too. Visit https://www.beverage-digest.com to create a free registration today. Duane Stanford Editor & Publisher 404-444-1848
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News: Rapid hydration sports drink Electrolit USA is developing its first U.S. manufacturing plant in Waco, Texas to open in early 2026, the company just announced. Keurig Dr Pepper Inc. is the major national direct store distributor for the brand. In recent years, Electrolit has jump-started the ready-to-drink rapid hydration race that now includes competitors such as Gatorade's Gatorlyte and BodyArmor's Flash I.V., which just launched a caffeinated powder extension. More to come in Beverage Digest. #sportsdrinks PepsiCo The Coca-Cola Company https://lnkd.in/euubR4wP
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People News: Keurig Dr Pepper Inc. hires Drew Panayiotou as CMO for US Refreshment beverages. He comes from Pfizer, and he's worked in the Coke system in marketing and as a Swire Coca-Cola, USA advisory board member. He also spent a year at Dr Pepper way back in the late 90s. Current CMO Andrew Springate has been "appointed to a critical new role leading industry and strategic initiatives," KDP also announced this afternoon. He'll report to KDP CEO Tim Cofer. The Coca-Cola Company PepsiCo https://lnkd.in/euubR4wP #BeverageDigest #FutureSmarts #Soda
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Breaking News: CELSIUS Holdings, Inc. has acquired one of its co-packers, Big Beverages Contract Manufacturing, for $75 million, Celsius announced this morning. Said the company: "The strategic move will enable Celsius to boost its innovation and production capabilities and give greater control over its supply chain, quicker innovation cycles, and greater production flexibility."?
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Alternative sodas cross another milestone. A store set at Walmart called 'Modern Soda.' Many new brands are coming into this space. #BeverageDigest #FutureSmarts #Soda #Walmart The Coca-Cola CompanyPepsiCo Keurig Dr Pepper Inc.
Associate Merchant @ Walmart | DMI/AMA Certified AI Digital Marketing Professional
I am extremely excited to announce the launch of a BRAND NEW BEVERAGE CATEGORY at Walmart: Modern Soda! This new category will bring your favorite healthy soda brands to one location both in-store and online. We are thrilled to see these brands continue to exponentially grow and provide healthy alternatives for our customers! We couldn’t have done any of this without the help from our suppliers and the immense collaboration from the Walmart Beverage team. To everyone who made this possible, thank you!!! Now, stop reading this and go get yourself a Modern Soda! #reimagineretail #InItToWINIt Britney Anglea Morgan Wojciechowski Daniel Seghers Gabriella Cox Amanda Sparks Marsee Alex Ryals Ola S. Madelyn Maye Steven Litwiller Hudson Henry Will McDonald JD Hudman Melody Richard Elizabeth Chaney Dana Rosati Samantha Plaetzer Will Harris poppi OLIPOP PBC Zevia Culture Pop Soda
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ICYMI: Keurig Dr Pepper Inc. making use of that expanding company-owned distribution system the company is growing and optimizing. Adding GHOST to its stable of energy drink brands. Plenty of analysis to come. We had Co-founder Dan Louren?o last year at our Future Smarts conference in NYC. Great conversation. We'll have KDP's M. ANDREW ARCHAMBAULT at this year's event. https://lnkd.in/euubR4wP #BeverageDigest #FutureSmarts
Chief Strategy Officer at Keurig Dr Pepper | Nutrabolt and Athletic Brewing Co Board Member
I’m excited to share that KDP has made its largest investment yet with the acquisition of GHOST. This move complements our high-growth energy drink portfolio (C4 Energy, Bloom Energy, BRCC Energy) and supports our vision to offer beverages for every need, anytime and anywhere.? ? Our Enterprise Strategy team is always looking for new growth opportunities. A key focus of our work is shaping KDP’s “now and next beverage portfolio,” one of our strategic pillars. Every day, we look for compelling trademarks led by innovative entrepreneurs that compete in durable and attractive categories. GHOST has emerged as a standout brand. It’s one of the fastest-growing names in the sector, featuring engaging packaging, a variety of exciting flavors, and a strong lifestyle positioning that resonates with consumers. ? By combining the power of KDP with GHOST's product lineup, we’re confident we can take the brand to new heights. So proud of our team and the work that went into making this a reality.?? ? Read more of the behind-the-scenes story of the GHOST Acquisition in my guest blog post:
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Recent launches include offerings from SodaStream, 7UP, Jones Soda, Nespresso, and C4. Pictured: Nespresso’s first ready-to-drink product, Master Origins Colombia. SodaStream International, Ltd. Keurig Dr Pepper Inc. Jones Soda Co. Nestlé Nespresso SA C4 Energy #beverages #product #launch #cpg #business?
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Analysis: A California judge has dismissed a lawsuit by Reyes Coca-Cola Bottling seeking to force Keurig Dr Pepper to renew an agreement for the distribution of Dr Pepper products in the state. Reyes said it will pursue its ‘rights’ and appeal. Ongoing analysis and developments in Beverage Digest. From Issue 17 (October 3, 2024) #beverages #business #legal #lawsuit #Cocacola #Reyes #bottling
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People News: Coca-Cola named Netflix Chief Content Officer Bela Bajaria to its board of directors.
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Everything you need to know about the beverage industry in one day - Future Smarts 2024 on December 16. Find out more at https://lnkd.in/euubR4wP The Coca-Cola Company PepsiCo Keurig Dr Pepper Inc. Kroger Reyes Coca-Cola Bottling OLIPOP PBC Goldman Sachs Barclays RBC Capital Markets John Murphy Anne Fink M. ANDREW ARCHAMBAULT Dave Burwick Stuart Aitken Bill O'Brien Ben Goodwin Bonnie Herzog Lauren Lieberman Nik Modi #BeverageDigest #futuresmarts
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