UNIGNORABLE

5,676 people have done my course on hooks. Here's how top creators hook you using?Credibility: 80% of a posts' success comes down to its hook. Your first sentence is critical. Mess it up and you'll be ignored. Credibility?is one of the easiest ways to establish why you're worth listening to. ––– Are you an ambitious founder looking to grow your audience so you can grow your business? Check the link in my profile to enroll in the final cohort of our popular audience building cohort UNIGNORABLE. We've trained nearly 3,000 founders already. And the top 30 alumni have over 4.2M followers on LinkedIn and X. Enrollment closes tomorrow.

Brains are lazy. We tend to evaluate only the information currently presented rather than tapping into all our knowledge about the world. Smart marketers use the X vs. Y format to leverage this psychological bias. For example, the Loop ad on slide 2. Now, you’re only comparing Loop earplugs to the old foam ones—not the much better custom-molded earplugs. This comparison causes you tunnel vision to how they present the options, allowing them to control your perception of them. And they do many clever things to make the alternative look as bad as possible. Dive into the 16 examples for a variety of timeless marketing lessons. ––– Ways to use the X vs Y format: ? Using your product vs Not using it ? Competitor vs You ? When you do X vs Y (or don’t do X) ? Before vs. After ? Past vs. Present or Present vs. Future ? What people want vs. What they get ? What people think vs. Reality ? Group A vs. Group B ? Perspective X vs Y Be creative. There are infinite possibilities. Use it to position, contrast, and highlight. ——— And if you like carousels like this: Follow me Neal O'Grady. I dive deep into the lessons hidden in ads and content.

PSA: wanna make 2025 the year you build an audience that builds your biz? There are only 7 spots left for our next (and last) cohort of the UNIGNORABLE challenge at the current pricing tier. If you’re planning to join us, grab your seat soon to save $100. Don’t say I didn’t warn ya!

My student, Eric Partaker hit: ? 100k followers after 6 months ? 548k after 15 months ? 891k after 23 months (today) Most importantly, he tripled his CEO coaching fees due to increased demand. Today, his average post gets over 3,000 likes. It's honestly insane. Yet, his first 30 posts all had <100 likes. I remember celebrating with him when his 35th post skyrocketed to 2,500 likes. He used the same 11-step framework we give all our students in UNIGNORABLE Eric just did it at a really high level (and has a ton of experience and credibility to back it all up). Here’s a breakdown so you can become unignorable in 2025. At a high level, the steps are: 1. Get f*ckin' going 2. Discover “Your Oneness” 3. Know your buyer 4. Pick a topic/channel 5. Get inspired 6. Build your network 7. Revamp your profile 8. Master psychology 9. Build intention 10. Systematize 11. Audit + double down Dive into the carousel for a breakdown of each step in the process. ——— If you want to become unignorable, enrollment is open for UNIGNORABLE's 5th and final cohort. We've trained 1000+ students, like Eric, to build their personal audience to help grow their business. Combined, our alumni have over 4.2M followers on LinkedIn and X. Check the link on my profile to enroll. Or DM me! Prices increasing soon!

Is there a word, idea, or feeling you want to own? It's time to start 'linking'... According to Dr. Robert Cialdini, the godfather of persuasion, your brain is a linking machine. (Even if you don’t realize it) All day long, you are categorizing every single thing that flickers past your eyes. You're unconsciously linking stuff together. Why? People don’t like to expend more mental energy than necessary. Quickly categorizing and linking stuff together makes it easier for us to quickly reach a conclusion about someone or something: Examples: → “Tiffany is into MLMs… she might be a scammer.” → “I’ve heard that idea before from a super successful person… Henry must be successful too.” → “Katelyn and Neal O'Grady's audience building challenge UNIGNORABLE sold out in 3 minutes… they must know how to build an audience of actual buyers.” To tap into the power of linking you must choose the words you repeatedly use in your content strategically. Because those words are what your audience will associate with YOU. When they think of you, they’ll think of those words. And when they think of those words, they’ll think of you. Smart entrepreneurs work hard to link themselves to a specific word or idea. 'Zero Click Content' → Amanda Natividad 'Solopreneur' → Justin Welsh 'Boring Business' Codie Sanchez And I've done this too with my free marketing newsletter, Why We Buy ?? Technically, the newsletter explores “behavioral economics”... But you’ll almost NEVER hear me use those words. Why? Most people have no idea what behavioral economics is. (For the record, it’s a discipline that combines elements of economics and psychology to understand how and why people behave the way they do in the real world.) Instead of using words that are technically correct but confusing, I intentionally use the words “buyer psychology.” And I call myself 'The Buyer Psychologist'. Using the wrong terminology may annoy academics... But most of my readers aren’t academics. They’re entrepreneurs and marketers who want to get more customers (like you). By using clear and compelling language—language that few other folks were using before me—when you hear the words “buyer psychology”, hopefully you’ll think of me. I’m purposely pre-suading you into linking “buyer psychology” with “Katelyn Bourgoin.” What do you want to be known for? Share in the comments. ----- Pssssst: 'Linking' is just 1 of 6 powerful pre-suasion techniques. Want to pre-sell people on your product *before* you launch? (And avoid a flop) My free Pre-Sell Anything email course reveals 5 more pre-suasion techniques. Comment 'linking' and I'll share a link to grab course access.

2,400,972 likes 154,396 reposts 55,991 comments I've studied thousands of hooks. Why? Because they are the single most important piece of any content. Ads Posts Emails Videos Pitch decks Anything you want people to pay attention to, and become invested in. The best place to learn from? Creators who consistently reach the top of millions of people's social feeds. The posts analyzed in this carousel have a combined 2,400,972 likes, 154,396 reposts, and 55,991 comments. This post took many hours to make: 1. I used Favikon's list of top 30 creators. 2. Then, I used Kleo to find their top hooks. 3. I then did multiple screenshots 4. I analyzed every post for what they did 5. I color-coded the smart things they did 6. I made it pretty All so you can learn from them in 3 minutes. (bonus: I learn while doing it ;0) Flip through it and study it. I guarantee it will help you learn better than a template. If you like it: - Save it for future reference - Repost so your audience can benefit - Follow me for more of these Comment "hook me up", and I'll send you the link my free UNIGNORABLE Hooks email course. I break down the 10 fundamental ways top creators hook millions of people. 5,592 have already gone through it to level up their hooks!

I’m tired of being ignored. So I’ve decided to become UNIGNORABLE. ??♂? In all seriousness, my daily practice of posting on LinkedIn has been enjoyable and productive. It’s motivating to see some engagement and new followers each day, along with some recent micro-viral posts that got hundreds of reactions. But it’s time to pour on the gasoline. ?? After spending the majority of my career ignoring my personal social media channels, I’ve seen enough good come out of my activity on LinkedIn that I’ve decided to double down on it. The courses I’ve taken from Justin Welsh, Kieran Drew, and Lara Acosta have helped me train my thinking to get to this point, and now I’m excited to try my first group challenge next month with UNIGNORABLE from Katelyn Bourgoin ?? and Neal O'Grady. I’m a huge fan of the content that both of them produce, so I can’t wait to learn from them and others in the group. If you need something from me, you better reach out now, because I’ll be too busy being an influencer starting on January 20th. ????

KitKat?sells 650 bars every second—$1B worth. They're a masterclass at maniacal repetition. KitKat?has used the same slogan and fundamental marketing message since 1957: "Have a break, have a KitKat." That's it. That's all they do. Everything is to associate?KitKat?with taking a break: – A break from YouTube, Twitter, and Instagram – A break from the distractions of Wi-Fi – A break from stressful workdays – A break from anxious nailbiting – A break from college classes – A break from Zoom calls A break from all the crap life throws at you. All they need to do is to make you laugh, smile, and reinforce that core idea so that the next time you're having a hard time, you reach for them. And it works. 192,000,000 times per year. Dive into the carousel to see their top ads. And if you like this, follow Neal O'Grady for more :)

My little business made over $425,000 in the last 90 days How? Subtraction ?? When faced with a business challenge—like how to grow revenue—our default reaction is often to *add* stuff... We add: > New tactics > New products > New team members > New marketing channels I used to do this constantly too. Every time growth stalled or something wasn’t working, I’d launch something new. The problem? *Addition* rarely solved the root problems in the business—it just created new problems. When I became a new mom in 2021 I knew I needed to change. I only had 10-15 hours a week to work. *Adding* wasn’t an option. I had to *do less*, better. Here are 3 things I *stopped* doing that paid off: -- 1/ I stopped trying to “be everywhere” I used to think that to be a good marketer I needed to be active on every social channel When I went all-in on Twitter in 2020 and stopped posting elsewhere, my audience—and revenue—grew rapidly Then when I started posting on LinkedIn in 2022 I had an archive of audience-validated content to pull from. -- 2/ I stopped consulting In 2020, more than 70% of my revenue came from consulting projects. One-off consulting projects paid the bills but also ate up all my time. I stopped consulting to double-down on growing my newsletter. It was scary at first but it’s paid off. Big time. -- 3. I stopped saying 'yes' to every opportunity As my audience grew suddenly my inbox was flooded with offers. From the outside, these looked like amazing opportunities. Stuff like... → Writing a book → Brand partnerships → Being a podcast guest → Speaking at conferences → Collaborations with people I admire At first, I said “yes” to everything. And that can work in the beginning... When you're getting started, saying yes helps you build momentum faster, but you need to know when to block time to capitalize on that momentum. Now I (politely) say “no” to almost everything. I've learned that amazing opportunities are often really distractions in disguise Every time you say 'yes' to something you’re also saying 'no' to something else—choose wisely. -- After years of hunting for a silver bullet to propel my business growth... it turns out I was asking the wrong question. Don’t just ask, “What should we do?” Ask yourself, “What should we *stop* doing?” In summary: Don’t do more—do less, better Now it's your turn: What could you subtract from your business? -- P.S. In the spirit of doing less, me and Neal O'Grady have decided the next cohort of the UNIGNORABLE Challenge will be our last. It's bittersweet. But it's the right choice for us. Subtraction creates space to reinvest in our core businesses. We opened early enrollment for our January cohort on Monday and 188 people already signed up. Want 2025 to be your year of "less"? Building an audience will help.

Last year, I shared how I failed at my LinkedIn game and got A LOT of support. This year I did better! To pay it forward, here's what worked & not worked: Obviously, take it with a grain of salt as I'm in no way an expert and this is jut *my* experience posting on Linkedin. ?? Starting with the bad news: unfortunately once again I did not meet my “follower target”. My target was 10k, and I suspect I’ll end the year with ~6k (maybe 7?). ?? I did hit my cadence target though: my biggest win! My goal was to post 2x week. What worked for me was batch writing + scheduling. I note ideas on a Notion doc and then once a ~quarter spend a full day writing posts. ?? The advice of “write a little bit” every day did NOT work for me. I am terrible with context switching (for writing), so this was very time-inefficient. I just stared at a blank page for half an hour. ?? At one point, I increased my posting cadence to 3x a week but I saw no difference in engagement/growth. So I'm back to 2x. ?? I wanted to write 15 articles for the newsletter, but in the end, I'll publish 12. It’s the most I’ve ever written, so I’ll take it. ?? Creating images (for the newsletter) was one of the things I dreaded, so it slowed down the whole process. I hired?social media agency Subversa (shoutout to Tatiana and Bruna) & they’ve been a godsend in smoothing this out for me. ?? I took the UNIGNORABLE course and it was great for “reinforcing” what I already knew. Sometimes as a marketer you must remember to eat your dog food. Thanks Katelyn and Neal! ?? I went viral once! I had an April Fool’s post on Google Ads that got ~85k impressions. That was cool. ?? I had my first sponsors! Rows.com, Amplitude and Mixpanel all hired me to produce content. ?? I met a lot of really cool people in the marketing data space like Timo, Canberk, Henrique, Sara, Thomas, Sarah, Sundar, Kate, Paul, Juan, Jai and much more! (Linkedin character limit doesn't let me tag everyone!) My TL;DR: I don’t think I’ve cracked the formula for LinkedIn growth yet, but I’ve gotten a lot better at writing and publishing regularly. My advice if you want to embark on a similar journey? Like a product, you won’t know what works until it’s in front of users. Don’t overthink and hit publish! And, if there’s a specific type of content you’ve enjoyed from me, this is your time to share it!!! Then I can make sure to write ???more ???of ???it.