BETAH Associates, Inc.

Emerging Trends: Voice Search With the rise of smartphones and the popularity of smart speakers and virtual assistants, more consumers are using voice commands to find information, products, and services. This shift requires brands to rethink their SEO strategies, focusing on conversational keywords, question-based content, and local optimization. Voice search isn’t just a trend—it’s an opportunity to create personalized, location-based campaigns that meet users' needs in real time.

BETAH Offers Outstanding Communications & Creative Services! Our team of experienced marketers and communications strategists go the extra mile to deploy communications and creative services for your every need. We will partner with you every step of the way—because we believe in a world where ideas, messages, and creative solutions drive meaningful transformation. That is the essence of communications—and the power of communications transformed. Discover more about our services: https://bit.ly/4hwT34B

Women’s leadership drives progress in every sector. Their contributions fuel innovation, transform industries, and strengthen communities. BETAH recognizes and celebrates the leadership, resilience, and impact of women throughout history and in our daily work. As we mark Women’s History Month, we reflect on the importance of representation in the workplace. Is there a woman whose leadership has made a lasting impact on your career? Let’s honor them this month. #WomensHistoryMonth

Video Content: The Future of Digital Engagement Video is no longer just an option—it's a must-have in your communications strategy. Short-form videos, live streaming, and interactive content are reshaping the way we engage with audiences, boosting both interaction and conversions. From social media platforms to webinars and virtual events, integrating video is key to staying competitive. How are you and your organization leveraging the power of video to reach your audience?

More than 1 in 7 U.S. adults have chronic kidney disease (CKD), and many don’t know it. Early detection and healthy habits can help slow the progression of CKD. This National Kidney Month, we join the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) at NIH in sharing resources to help individuals take charge of their kidney health. Learn more about how to protect your kidneys: https://hubs.ly/Q039gGqL0

The 2024 Small Business Prime Contractor of the Year Award presented by U.S. Department of Health and Human Services (HHS) Office of Small and Disadvantaged Business Utilization (OSDBU) is a testament to the exceptional contributions and achievements of our dedicated team. This recognition highlights the strong expertise we have developed in public health communications while supporting a range of HHS agencies, including: ? Administration for Community Living ? National Institute of Nursing Research (NINR) ? Office of Infectious Disease and HIV/AIDS Policy As a small business, this award underscores our ability to deliver innovative and impactful communication services, helping HHS achieve its mission of enhancing the health and well-being of all Americans. We are truly grateful for this recognition and excited to drive meaningful change through creative solutions. Read more: https://hubs.ly/Q037ZjPG0

At BETAH, the meaning of our name speaks to who we are—trust and confidence.? For over 35 years, we’ve built and maintained through client experiences that surpass expectations.

What's the best part of working at BETAH? Here’s what one of our associates had to say. We pride ourselves on fostering an environment where innovation thrives and every voice is valued.

Did you know that effective digital marketing techniques can raise awareness about critical health issues? Health organizations can educate the public about various diseases, prevention measures, and available treatments by employing targeted campaigns. For example, public service announcements and social media campaigns have been instrumental in spreading awareness about vaccination during the COVID-19 pandemic. Such efforts inform and influence attitudes toward health practices, encouraging individuals to adopt healthier behaviors. Discover more ways you can leverage digital marketing techniques in public health in our blog post: https://hubs.ly/Q036QGz20

Tonight, I had the opportunity to attend the NCMA MetroMD February Dinner Meeting on behalf of BETAH Associates, Inc. The discussion on The Impact of a Changing Administration on Government Contracting was insightful, especially as we navigate evolving acquisition policies, small business initiatives, and regulatory changes that could shape the federal contracting space. Key takeaways included: ? How federal contracting priorities may shift under a new administration ? Insights into small business initiatives, compliance updates, and policy changes ? The importance of staying engaged with experts and decision-makers to remain ahead of procurement trends A huge thank you to the NCMA Metro MD team for hosting and to the incredible panelists, including Sonya Hopson, Robb Wong, Shomari Wade, and Michael Perch, for sharing their expertise! Events like these reinforce the value of networking, knowledge-sharing, and strategic foresight in our industry. Were you there? I’d love to hear your thoughts on the discussion! #GovernmentContracting #FederalProcurement #SmallBusiness #Networking #BETAHAssociates