Bestever AI

I really liked Mike Rome's post about how many people don't look at creatives as a whole and end up just seeing TOF vs BOF creatives. We added a classifier to our product to be able to distinguish these details! By default, we also detect what creatives were used for the top of the funnel and how they performed compared to the bottom of the funnel!

Creative strategists rejoice! Instead of spending hours manually answering and figuring out your strategy, you can now use Bestever AI! Our creative analysis agent will now look into your Meta Ads Manager and tell you what is working and why by aggregating metrics automatically! To get access, comment on this post or fill out this form: https://lnkd.in/gYUuSJ4h #ads #metads #creatives #meta #creativestrategy #marketing #paidmarketing

When it came to marketing, I was an AI skeptic. I saw early versions of AI ad copy, website copy, and marketing materials that were garbage. Every founder decided they could do ChatGPT marketing and gave us wordy, generic, and cliche copy. Luckily, this initial phase has passed, and savvy marketers are using it as input rather than the end result. Here are the areas where I am using and not using AI for marketing. DO: 1) Ideation to rough first drafts - Generate initial concepts or drafts to work from. 2) Outbound - Automate list building and qualifying. And, personalize some text in cold outreach.? 3) Digital ad copy - Create iterations for testing. Best for descriptions rather than headlines. 4) SEO - Generate content and images. AI is great for answering questions and summarizing topics, which are great for blog posts. Like you search on ChatGPT, you can create valuable "responses" on your blog. You can also use AI to auto-SEO optimize this content. This is why we built cooking(.)seoce(.)ai 5) Analysis - Analysing content performance, etc. I recently used Bestever AI to analyze our ad creative on Meta, which saved us a regular manual step. DON’T: 1) Landing page copy - AI tends to write generic content with cliche phrases. You will want to avoid publishing AI "copy" for key customer interactions. (Note that this differs from SEO content as the key to your homepage is precision, whereas a blog is about summarization.) 2) Email copy - Don’t write your emails with AI. You may use it to personalize a sentence or two, but never the whole email.?Just stop doing this. 3) Ad creative - I have yet to see a good one. A good creative can capture an emotion or insight in a simple, clear, and clever way. AI still can't beat it! I have yet to try any of the AI tools for social media. The avatars look interesting but still feel disingenuous. I would be curious if anyone has tried them. Is anyone else using AI for other marketing use cases that I didn't mention? Would love to learn your AI hacks. Happy marketing!

The gang goes to Shoptalk

To get an MBA or not is the question. In 2017, after four years as an engineer, I was at a crossroads in my career and considered going to a B-school. I wanted to be a founder some day and thought an MBA help. So I consulted Romain, who had been to Stanford, about his experience. Romain had an incredible career and spoke highly of Stanford (GSB) and how meaningful the connections he made there were. He did, however, express doubts over the cost vs. benefit despite enjoying his time there.? At the time, early in my career, there were three hurdles to attending a B-school. 1. Being too early in my career — Having spent only four years in a full-time job in tech, it felt like there was more to learn 2. Prohibitive costs — GSB was so so expensive! ?? 3. Setting aside two years of your life to not generate income or build anything valuable! But building nothing for two years while taking on debt and losing income felt counterintuitive to the goal of becoming a founder. I decided to table this career path for a bit and then went to work at Uber. The rest is history. Working at @Uber changed my life. It was a special place with so much hustle and startup mentality, and many future founders surrounded me! (we didn't know it then). It was the perfect springboard for me to start Bestever AI Since starting Bestever and pursuing the entrepreneurial journey, I have often wondered if an MBA would have been any better. The answer is a resounding no. Knowing what I know now, I advise people who want to become founders (especially in tech) just to do it. As cliche as it might sound,? just start tinkering and building. Start posting about your work and selling the thing you're building. You're risk averse? Need help figuring out where to start? Get a job at a startup. I am willing to bet the engineers at Bestever AI know a ton about building a startup without taking the founder-style risk. Tech is one of those places where MBA credentialism won't work, especially for those trying to break into it. Most people in the cutting edge of startups and technology think quite poorly of an MBA—it's crazy how detrimental that is! If you're considering this path and want to hear more on this topic, post your questions below this post. I'll do my best to answer! #mba #bschools #tech