Bertholt LLC

To honor EPIC conference this week, I’d like to share 6 ways infographics can boost engagement with your research. Qualitative research often culminates in a carefully crafted slide presentation filled with key takeaways. This valuable data can transform products and services into thriving ecosystems. But often… Even with great research, the findings sit somewhere in the cloud, under leveraged. ?? Human insights don’t have to stay in digital purgatory! As a designer working closely with researchers for over a decade, I’ve seen visual storytelling drive recurring engagement with insights. Journey maps, diagrams, and illustrations make research more understandable, more memorable, and ultimately more effective. Here’s how: ?? Visuals convey a lot quickly. ??? Visuals make complex things simple. ?? Visuals transmit context. ?? Visuals are tasty, they grab people’s attention. ?? Visuals allow for flexible and ongoing engagement ?? Visuals are memorable. Learn more about these 6 benefits on my blog: https://lnkd.in/eRT9kVAd

Take a *really* close look at this stock image from Adobe Stock and tell me what you think. I found it while searching 'construction site illustration'. I didn't notice until much later that it was generated with AI because all the details are wrong. So, a couple questions for you: 1: Do clients care if they have illustrations that look right at first glance but at second glance are obviously incorrect? Does that reflect poorly on their brand? 2: Do you think a brand would only want this illustration if they are embracing the fact (ironically) that their content is purposely and humorously AI generated. 3: This was created by AI examining good illustrations made by real people probably using real Adobe products. Does that deserve to get sold on Adobe Stock?

I'm not really good at writing LinkedIn posts, but I am really good at making complex ideas understandable and engaging. For this lovely project, I had great fun working with Inmox GmbH to communicate how their tech works to people unfamiliar with it's engineering (us normal non-engineering folks). If you have important content that's hard to communicate, looks shitty, or just sorely needs visual help, I want to work with you!