Bertha partnered with Lawfty on a full evolution of their brand identity to more clearly communicate their modern, data-driven approach to personal injury law, as well as their deeply held values as a defender of those who have been harmed due to someone else’s negligence. We love opportunities to question the conventions of industries that cling to a status quo when it comes to branding and marketing, and we’d be hard pressed to think of an industry where that is more true than personal injury law. Needless to say, we jumped at the opportunity to partner with a brand that is poised to truly innovate in a space that is badly in need of disruption. Work included a verbal and visual identity overhaul, updated content styles across all channels, a new website, and much more as we continue our ongoing relationship to help grow this exciting nationwide brand. See the full case study at hellobertha.com!
