Berk Communications

In 1999, Berk formally opened up shop. Founded by Ron Berkowitz, who continues to lead our powerhouse agency today, our team has since expanded to 30+ talented individuals, partnering with some of the most influential names in sports, entertainment, hospitality, travel, and social justice. As we look back on 2024, our 25th year in business, we’re reflecting on the incredible journey that brought us here. From unforgettable viral moments and groundbreaking campaigns to iconic magazine covers and meaningful contributions to social change, our small but mighty team has consistently delivered impact that matters. Here’s to the next 25 years of redefining what’s possible as our we’re just getting started! #WatchUsWork

Congratulations to Unrivaled Basketball co-founders Breanna Stewart and Napheesa Collier on being named to CNBC’s 2025 Changemakers list! This honor recognizes their dedication in transforming change in the business of women’s sports with the new groundbreaking professional women’s basketball league, which officially tipped off in Miami last month. Investing in the players during a pivotal moment in women’s basketball by offering the highest average salary in women's professional sports, amongst other progressive investments and benefits, Unrivaled has not only become a destination for athletes looking for an alternative to playing basketball overseas during their offseason, it’s allowed them to further hone in on their fitness and key skills to be used throughout the year. https://lnkd.in/dhfbJ6W3

Beats by Dre recently debuted an upgrade to their bestselling sports-focused earphones, the Powerbeats Pro 2. Beats enlisted a trio of GOAT athletes LeBron James, Lionel Messi and Shohei Ohtani in the latest campaign ‘Listen to Your Heart’, narrated by Wu-Tag Clan’s RZA as “the heart”. The campaign’s title is a play the Powerbeats Pro 2’s new standout tech feature which includes in-ear heart rate monitoring giving athletes real-time data on their performance. Swipe to see and read more of the heart pumping, powerful new campaign, courtesy of Billboard. #WatchUsWork #ClientLove

Our team is proud to announce Berk has been selected as the North American PR agency of record for the National Women's Soccer League (NWSL) ?? Berk’s work with the?NWSL?comes at a pivotal time and as the League enters its 13th season next month. New faces of the league like Trinity Rodman, Sophia (Smith) Wilson, Barbra Banda and Alyssa Thompson are trailblazing the next generation of players while legends and NWSL vets like Marta, Rose Lavelle, Midge Purce and Lynn (Williams) Biyendolo continue to show why the NWSL is the best women’s soccer league in the world. The NWSL account will be led by an all women team at Berk who specialize in sports, entertainment, consumer lifestyle and more. Berk’s expertise will be key to further elevating the League’s visibility and impact. Special thanks to Jessica Ruderman and PRWeek for exclusively breaking the news. Stay tuned for all that's still to come! #WatchUsWork #Client #NWSL

Former Super Bowl champ,?Danny Amendola?took over Radio Row in New Orleans earlier this month in partnership with?OLIPOP PBC! Danny highlighted his favorite flavor, Vintage Cola, while promoting the prebiotic soda that blends the classic taste of cola with a functional, healthy ingredient mix. As Danny shared with CBS, “It’s an amazing, healthy cola sold in 50,000 retailers across the U.S. including Whole Foods and Target. They have 15+ flavors but Vintage Cola is for me.” The ongoing partnership between Danny and Olipop comes at a time when sports and athletes continue to be cultural drivers across a multitude industries, including food & beverage. #WatchUsWork #ClientLove #SuperBowl

This week, legendary NYC eatery Rao’s hosted an exclusive pop-up of its famed restaurant in New Orleans. Replicating Ron Straci and Frank Pellegrino Jr.’s flagship location in East Harlem, executive chef Dino Gatto served up exclusive dinners including a ceremonial first meatball on opening night. Russell Wilson, Ciara, Eli and Cooper Manning, Dak Prescott, Todd Gurley, Reggie Bush, David Adelman, David and Nicole Tepper, and Adam Schefter were just a few of the high-profile figures in attendance for the opening night, including a surprise performance from Run DMC. #WatchUsWork #SuperBowl

With Super Bowl LIX just days away, Lids and '47 teamed up with the legendary New Orleans institution Cafe du Monde on an exclusive collection inspired by the powdered sugar-dusted magic of the Big Easy. The collection merges Cafe Du Monde's rich heritage with modern streetwear, featuring pinstripes, beignet-inspired details and the unmistakable Crescent City vibe. The collection is available exclusively at New Orleans Lids locations and Cafe Du Monde's Grandad's General Store starting today. Read more on the sugary collection from The Source.

This week, Robert Kraft’s Foundation to Combat Antisemitism (FCAS) is launching its second-ever Super Bowl campaign – ‘No Reason to Hate’. The campaign emphasizes that when we break down the reasons behind hate, they are not only disturbing, but they are also often stupid. ? With Tom Brady and Snoop Dogg leading the charge, FCAS is encouraging people from all walks of life to look at why we hate, whether it’s hating someone for the way they pray, act, look, or simply because they are different. The ad reaches beyond just a star-powered Super Bowl commercial. Instead, it serves as a call to action, urging viewers to take a hard look at the often ridiculous and overinflated reasons why we decided to “hate” someone in the first place and stand up against this hate. Read more on one of Super Bowl LIX's most important ads, courtesy of Mike Freeman in conversation with Robert Kraft for USA TODAY. #WatchUsWork #ClientLove #SuperBowl