?? There's often confusion about profit definitions, and profit margins means different things to different e-commerce owners. Here's a clear guideline from Fan Bi: ?Keep OPEX between 10-15%. ?Your spend on marketing should be around 20-25%, ?Other overhead costs like tech and miscellaneous expenses should ideally stay between 10-20%. ?? Aim for product margins of 70%, gross margins of 50%, and contribution margins of 30% to steer your business towards profitability. #Ecommerce #Profitability #Guidelines
BeProfit - acquired by Viably
软件开发
Tel Aviv,Tel Aviv 4,221 位关注者
Empowering eCommerce brands to optimize for profit first by understanding what impacts their bottom line.
关于我们
While eCommerce companies are driven by profits, their focus is still solely on increasing sales. That’s about to change. BeProfit helps eCommerce leaders get a clear, immediate view of all expenses, revenue, and profits in real-time, so they can understand how different factors impact their bottom line, reveal what’s eating their margins, and what contributes to profit growth, so they can optimize their stores for profit first. Our solution simplifies complex business metrics into simple, ready-made reports, saves hours of profit analysis, and enables online merchants to seize every profit opportunity and optimize their costs. Learn which products, discounts, shipping methods, payment methods, generate the most profit, understand LTV, and much more. Try BeProfit for free.
- 网站
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https://beprofit.co/?utm_source=linkedin&utm_medium=social&utm_campaign=page_button
BeProfit - acquired by Viably的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Tel Aviv,Tel Aviv
- 类型
- 私人持股
- 创立
- 2020
- 领域
- SMB、business、businessgrowth、e-commerce、Shopify、Reporting、Beprofit、Profit Calculator、business finances、Amazon、WooCommerce、D2C、Multi Shops、Profit Optimization、Profit analysis、 Enterprise online shops和onlineshops
地点
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主要
Ein Ganim St 8
1st Floor
IL,Tel Aviv,Tel Aviv,6515131
BeProfit - acquired by Viably员工
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Gal Yosef
Co-Founder and CEO @ Bliss Aesthetics
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Elad Levy
Product Sales Engineering | Senior Product Manager | Technical Sales
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Liat Sameach-Shaulov
Chief Financial Officer at iAngels | Experienced CFO | Expert in High-Tech, VC, Cryptocurrency, and Biotechnology Industries | Proven Leadership in…
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Romeo Jr Dalogaog
Sales And Marketing Associate at Lending Express
动态
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?????? Returning customers vs. new customers, that is the question?????? There’s a long discussion in eCommerce about how to balance investments between these two groups. While each group has a distinct significance for your business—one represents growth, the other sustainability (generally speaking)—to understand how much you should spend on each group, you need to know their actual worth to your business. While revenue metrics tell you what customers are willing to pay, which is also part of what is called 'brand perceived value,' drilling down to contribution or net profit reveals their real value to your company. Given your experience and expertise, we're curious about how you decide exactly how much budget to allocate to each group and determine the right balance Nik Sharma, Chase Dimond,?Natalie Gordon,?Shawn Moyle?(Obagi), Ben T. (Zinus), Nasir Khoso, MBA (Stussy, Inc.) Bianca Gates (Birdies), Lindsay Roberts (Rare Beauty), Katherine Henry (FIGS) _____ If you're interested in keeping track of all key metrics for your new and returning customers, take a look at your numbers on BeProfit’s dashboard, link in the first comment. #eCommerce #CustomerRetention #CustomerAcquisition"
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Trends in eCommerce and Their Impact on Financials The eco-friendly e-commerce trend, closely linked with sustainability, is transforming the retail landscape by aligning with consumer preferences for environmental stewardship. As businesses adapt to this green transition, they face financial considerations of incorporating sustainable practices. The initial investment in sustainable materials or eco-friendly logistics might be higher, yet it's a strategic investment in the brand's future value and appeal. The payoff comes in the form of operational efficiencies, reduced waste, and energy savings, which can lead to significant long-term cost savings. How can brands gauge how this shift impacts their financial performance and its effectiveness? They should monitor their: ? Campaign outcomes - CTR, CAC, and orders' numbers. ? Order volumes and revenue - Overall store performance across all channels. ? Organic search trends - To measure consumer interest in eco-friendly practices. ? LTV and repurchase rates - To assess the impact on customer loyalty. To understand the financial effects on your bottom line, examine your : ? Stores' contribution profit and margins. ? Orders' contribution profit and margins. Analyze different countries to see how each market responds to this trend and its influence on your bottom line per country. Check how it looks like on our dashboard #EcoFriendlyEcommerce #SustainableBusiness #GreenRetail
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