BENlabs

?? ?????????????? ?????? ?????????? ???? ?????????????? ?????????????????? ?? How do you measure the impact of product placement? ?? At BENlabs, we’re redefining how brands connect with audiences through entertainment. Our latest article dives into the ?????????????? ???????? ????????????, the tools we use to ?????????? ??????, and why product placement remains one of the most powerful ways to build ?????????????????? ??????????????????????. ??? Explore how brands can measure success using tailored metrics like: ?? ?????????? ???????? ?????????????? for understanding consumer perception ?? ?????????????????????? ?????????????? to track tangible results ?? ?????????? ?????? ???????????? (MMM) for holistic campaign insights ?? ???????????? ?????????? ?????????? (EMV) to quantify placement impact ?? Curious to know more? ???????? ?????? ???????? ?????????????? and discover how we’re helping brands turn product placement into measurable success ?? https://lnkd.in/gSASG4YM #ProductPlacement #MarketingInsights #BENlabs #EntertainmentMarketing #BrandIntegration

Very excited to share this viral content from a campaign I’ve been working on at BENlabs! It’s always a pleasure working with the incredible Patrick Israel and his extremely talented creators at Stem Group. We onboarded Tyler Blanchard to the Siren Blaster campaign last month, and asked him to come up with a concept that would allow him to authentically showcase that Siren Blasters are the most powerful foam dart blasters on the market. Tyler has done some amazing work with us on other brands in the past, and we knew we could trust him with a lot of creative freedom to make content that his audience would enjoy. I am happy to share he did not disappoint! In just 72 hours, his Siren Blasters video has over 12 million views on YouTube Shorts, 6 million views on TikTok, 2 million views on Facebook, and 10 million views on Instagram, totaling over 30 million organic views so far! This incredible viral performance on a sponsored post is a testament to the importance of allowing creators to be authentic, and give them as much creative freedom as possible to make content that they know will resonate well with their audiences. If you’re a creator, don’t be afraid to ask for the resources you need to bring your creative vision to life (in this case, it was nine Siren Blink blasters). Link in the comments to check it out! #InfluencerMarketing #CreatorEconomy #BENlabs

?? Spotlight on Product Placement ?? As the streaming landscape evolves, so do the opportunities for brands to connect with audiences in meaningful, authentic ways. BENlabs' Erin Schmidt, ?????????????? ?????????????? ???? ?????????????? ??????????????????, shares how AI-driven insights are transforming the discipline by identifying high-potential content early in production. In the latest article by ANA, ?????? ???????????? ?????????????? ?????????? ?????????????? ?????????????????? ????????????????, Schmidt highlights how BENlabs' cutting-edge approach empowers brands like General Mills, General Motors, and Microsoft to secure impactful placements that resonate with viewers and drive measurable results. With a combination of ads and product placements, ???????????? ?????? ?????????????? ?????????? ?????????????? ?????? ???????????????? ??????. ?? Ready to dive deeper? Read the full article to discover how BENlabs is redefining product placement for the streaming age. ?? https://lnkd.in/gSH8yqGC #ProductPlacement #EntertainmentMarketing #Streaming

Last week, another murder was solved by the brilliant minds of Charles, Oliver, and Mabel in season 4 of?Only Murders In The Building. Joined by their doppelg?ngers Eugene Levy, Zach Galifianakis, and Eva Longoria, the crime-solving trio had their most star-studded season yet with a story centering on the craft of filmmaking. With so much star power on screen, viewers likely glanced over the supporting cast apparent throughout the entire season – brands. That was on purpose. ? Only Murders In The Building?has done an excellent job interweaving brands into the fabric of its storytelling, visually or verbally. To me, three attributes make a stellar placement. Spoilers Incoming! ? A plot device In episode one, Mabel struggles with the decision to sign her rights away to the studio and the filmmakers, and after much pestering from Oliver, she agrees. How does she do it? Surprising Oliver with a bottle of Perrier Jou?t Belle époque champagne to celebrate. ? Grounding the character in reality Eva Longoria was amazing in?Desperate Housewives?and in Only Murders; she wants you to know that, plus the fact that she is a mogul and popular celebrity. In episode seven, Eva and the gang are on the run from the killer, and as they are hiding out, she enjoys a bag of Ruffles. What is that popular adage? “Celebrities … they’re just like us.” ? Creating a reaction If you ever thought you had a strange name, the character Bev Melon, played by the hilarious Molly Shanon, gives you a run for your money. Beyond her name, Bev’s eccentricities extend to her smoothies, such as the one in episode nine. Filled with beef jerky and a whole can of Red Bull, the grinding of the smoothie elicits a reaction from Mabel and the audience. ? These are three examples of visual placements in which the show does so well. It doesn’t even grasp the excellent writing that can complement a visual placement, such as in episode four when Mabel comments to Oliver about his fake Instagram account saying, “I have never seen Instagram that big.” This placement drives the story forward given the account creates drama later in the season, grounds the characters in today’s world, and creates a comedic reaction with its play on the older and younger dynamic the show thrives on. Success. ? With the cliffhanger given at the end of this season, we can only anticipate the hijinks the podcast trio will undertake in season 5 and what brands will support them along the way. ? What are your thoughts on this season, and what brands stuck out to you? Feel free to reach out to me regarding any insights or inquiries about product placement. #ProductPlacement #BrandIntegration #Television Image rights reserved to Only Murders In The Building and Hulu.

?? ???????????????? ?????? ????????: ?????????????????? ????-?????????? ?????????? ???????? ???????? ???????????????????? ?????????????????? In today’s digital age, ?????????????????????????? ?????? ???????? ???????????? ???? ???????????????????? ?????????????????? on brick-and-mortar sales has been a persistent challenge, especially for food and beverage brands. At BENlabs, our innovative measurement methodologies achieve this elusive goal. Our latest blog post reveals how we tackled in-store attribution for a major beverage brand, combining influencer activations, identity resolution, and advanced data analytics—all while prioritizing consumer privacy. By connecting online engagement with real-world purchases, we achieved a ??.???? ????????, well above industry standards, and uncovered deeper insights that are reshaping campaign strategies. ?? Highlights from our approach: ??????????-?????????? ???????? ??????????????: Partnered with leading identity resolution and retail analytics firms to bridge online interactions with in-store purchases. ??????????????-?????????????????? ??????????????: Data privacy was central, using anonymized data and secure data clean rooms. ???????????????????? ????????????????: Lifestyle influencers drove higher sales lift than athletic influencers, signaling key strategic shifts. Curious about how influencer campaigns can drive measurable in-store results for your brand? ?????????? ?????? ?????? ???????? ?????????????? ???? ?????????????? ?????? ???????????????????? ???????????????? ?? https://lnkd.in/gRk3YuVQ #InfluencerMarketing #BENlabs

?? It’s that time of year again—when brands can make a ??????????-?????????????? ???????????? by integrating into the horror genre. Did you know horror movies average an impressive ??????% ???????????? ???? ???????????????????? ??????????? This genre boasts one of the best ROIs in entertainment, and audiences are hungry for it! Why the obsession with horror? Studies show that ?????????????????????? ?????? ?????????????? ?????????????? ???? ?????????? ??????????????, and in place of a friend to clutch, recognizable brands create a unique sense of ease. Imagine your brand as the “calm in the storm” within a chilling scene. Take Get Out ??, which generated over $253 million on a modest $4.5 million budget—not only a win for producers but a boon for brands featured throughout the film. Or Stephen King’s It ??(2017), now the highest-grossing horror movie ever, scaring up over $600 million worldwide. For brands, these films aren’t just entertainment—they’re prime product placement opportunities. ???????????????? ??????????????, ???????? ????????????, ???????????? ???????????? ?????????? ?????????????????????? ???????? ???????????????? ???????? ??????????????????, especially as nearly 64% of U.S. adults aged 30-44 say they love horror. This Halloween season, let’s talk about getting your brand where audiences will see it, recognize it, and find comfort in it—even in the spookiest scenes. ?? Learn more at ?? https://lnkd.in/g2T6_ZqP #ProductPlacement #BrandStrategy #BENlabs

What an incredible night at AFI Fest, celebrating the world premiere of 'Music By John Williams' on opening night! A huge thank you to our client, Canva, for being such a generous sponsor and making this night even more special. John Williams has not only shaped the sound of some of the most iconic films, but he’s also had a profound impact on the way we experience cinema. His music elevates storytelling, tapping into emotions in a way that transcends visuals alone. From 'Star Wars' to 'Jurassic Park', his compositions have defined cinematic moments for generations. The documentary closed with a quote from the legend himself: "Music is Enough for a Lifetime but a Lifetime is not enough for music." I couldn’t agree more. What are some of your favorite scores? #AFIFest #JohnWilliams #Canva #BENlabs #MusicInFilm #ProductPlacement #MusicInMarketing #PowerOfMusic

After months of disruption due to strikes, Netflix has announced a "return to normal" programming slate. This signals that streamers and studios are finally ready to roll out the backlog of content they’ve been banking. For many in the industry, including us at BENlabs, this is big news. Over the past couple of years, productions have been filmed, paused, and stored, waiting for the right moment to release. Now, with the strike-related delays starting to lift, we’re seeing those projects make their way to audiences. With Netflix's announcement, it's clear that they—and likely other platforms—are poised to adopt competitive release strategies to get this content out. This opens up exciting opportunities for our clients as the volume of new releases picks up. For us, this means we can expect an increase in measurable results, not only heading into the new year but even as early as Q4! With the pipeline of content coming back into play, we’re prepared to deliver even more value and visibility to our partners through strategic product placements. The content flow is returning, and we’re ready to make the most of it! #ProductPlacement #StreamingStrategy #EntertainmentIndustry #BusinessGrowth #BENlabs #MarketingInnovation https://lnkd.in/gpQqCQ43

Everybody Wants This!?? A client partnership that spans over 40 years is often unheard of in our business. As someone who has worked in client service their entire 20+ year career, I’ve seen many clients come and go, each carrying their own experiences (good and bad) and impact on my career, but it has been partnerships like this one that continue to drive my passion for what I do. It has been a privilege to be a part of our company’s continued journey with General Motors. From creating iconic placements in the biggest blockbusters to showing up in today’s most culturally relevant content like Netflix’s most recent hit, Nobody Wants This,?General Motors understands that to truly leverage the power of entertainment to drive success for your brand, you must invest in it long term. #PartnershipsThatMatter #BENlabs #GM _________________________________________________________________ Over the past 40 years, BENlabs and General Motors have partnered with TV and film productions around the world to build the ???????? ???????????????????? ?????????????? ?????????????????? ?????????????????????? ???? ?????? ????????????????. With ???????? ????,?????? ???????????????????????? across iconic films ?? and shows ?? , our work has driven impact for Chevy, Buick, GMC, and Cadillac brands while supporting the production community. Some of the most unforgettable moments from this partnership? Integrating the ?????????? ???????????? ???? ?????????????????? ???? ?????? ???????????????????????? movie franchise and establishing the Corvette with Steve Sanders for the entire 10 season run of 90210.

Over the past 40 years, BENlabs and General Motors have partnered with music, television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across music videos, iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad. ? ? Our partnership has also produced some of the most memorable product placements in history.?? ? Personally, mine is the Cadillac integration into Jennifer Lopez's holiday music video for "The Most Wonderful Time Of The Year".? ? Do you have a favorite as well? Share it in the comments below!