Below The Fold

In today’s fast-paced business world, collecting data is only the beginning. Without empowering your teams to act as change agents, even the best insights won’t create impact. Andreas Frangeskides ?? Discover how to drive change in your organization—watch the full episode! Link here https://buff.ly/4frSx7A !

ChatGPT is taking a bold step with its new SearchGPT, currently in beta. This AI-powered search engine is reshaping how users seek information. While generative AI answers are gaining acceptance (even with imperfections), the pressure is on Google to meet its high standard of flawless search results. The big questions remain: How will Google adapt to this shift? What does this mean for advertisers and monetization on AI-driven platforms? With SearchGPT launching soon, the landscape of search is set to evolve dramatically in the coming years. ?? ?? Explore the future of AI search engines in the full podcast episode here https://buff.ly/3Z2XcFQ ! Richard Hartley

?? New Episode Alert: "AI's Role in Marketing: True or False Debates" ?? In this episode of the leading advertising and marketing podcast in MENA, we’re joined by Franciska Acs, a marketing specialist with deep expertise in both B2B and B2C strategies. Together, we unpack how AI is reshaping marketing—from boosting productivity to challenging the boundaries of human creativity. ?? Key Highlights: ?? Can AI truly replace human ingenuity in copywriting? ?? What does AI mean for job creation and authenticity in marketing? ?? How can brands maximize engagement with AI-driven strategies? Whether you're just starting your marketing journey or leading groundbreaking campaigns, this episode offers practical insights and thought-provoking debates to help you navigate the AI era. ??? Tune in now and join the conversation! We’d love to hear your thoughts: https://lnkd.in/dKA2VSUd #MarketingPodcast #AIinMarketing #DigitalMarketing #MarketingInnovation #HumanCreativity

?? New Video Podcast Episode! ??? This week on Below the Fold, we chat with Richard Hartley, Head of Paid Search at Publicis, who shares 18 years of paid search expertise. From staying ahead in the ever-evolving landscape to building strong agency partnerships, Richard’s insights are pure gold! ?? ?? Key Takeaways: ?? How being a drummer influences his business approach. ?? Trends shaping the future of paid search. ??? Tools like Search Ads 360 and enterprise-level strategies. ?? Running global campaigns and reaching new markets. Whether you’re a marketing veteran or just getting started, this episode is packed with actionable advice to help you excel in paid search. ?? ?? Watch or Listen via the link here! https://lnkd.in/dKA2VSUd #DigitalMarketing #PaidSearch #SearchAdvertising #AIinMarketing #MarketingTips

In a data-driven world, assembling a team is about more than technical proficiency. It’s about creating a space for adaptable, culturally rich individuals who can learn, pivot, and bring unique perspectives to the table. ?? While expertise is crucial, having open-minded team members who challenge assumptions and align with the team’s ethos often makes the difference. Andreas Frangeskides ?? Explore more insights on building effective data-driven teams in the full podcast episode here https://buff.ly/4frSx7A !

In a data-driven world, assembling a team is about more than technical proficiency. It’s about creating a space for adaptable, culturally rich individuals who can learn, pivot, and bring unique perspectives to the table. ?? While expertise is crucial, having open-minded team members who challenge assumptions and align with the team’s ethos often makes the difference. Andreas Frangeskides ?? Explore more insights on building effective data-driven teams in the full podcast episode here https://buff.ly/4frSx7A !

As AI tools continue to transform our work lives, enabling faster and more efficient coding and analysis, an ethical question arises: are we using AI for positive, lasting change or just short-term gain? ?? While AI can help professionals achieve productivity gains, it also demands responsible guidance. Mo Gawdat suggests we need to "parent" AI, teaching it right from wrong to ensure it benefits humanity in the coming decades. AI has the potential to enhance our lives, but we must set ethical standards to avoid negative outcomes. Andreas Frangeskides ?? Explore more insights on the ethical role of AI in the full podcast episode here https://buff.ly/4frSx7A !

While AI tools like ChatGPT are revolutionizing industries, they also come with a significant environmental cost. ?? A single day of usage emits CO2 equal to 600 cars. As we continue to develop these transformative technologies, we must also consider their impact on our planet and prioritize sustainable solutions. In the race for innovation, let's not forget our responsibility to the environment. Andreas Frangeskides ?? Explore more insights on the environmental cost of AI and the push for sustainability in the full podcast episode here https://buff.ly/4frSx7A !

Did you know that Americans dedicate 30% of their media consumption to audio, yet only allocate 8% of advertising budgets to it? ?? Audio media connects with a distinct audience—typically younger and wealthier individuals who often forgo traditional cable. ?? As audio listenership expands across various regions, it’s essential for brands to reconsider their advertising strategies. ?? ?? Tune into the complete podcast episode for more insights on the untapped potential of audio media here https://buff.ly/3UwBMjb ! Tamara (Zubatiy) Nelson, PhD #AudioMarketing #MediaStrategy #MediaTrends #AdvertisingBudget #DigitalMarketing #AudioAdvertising #UntappedMarket #MarketingInsights #Demographics #AudienceReach #UntappedPotential #MENA #BelowthefoldPodcast

While developing machine learning models in college, we noticed an intriguing trend: news enthusiasts are increasingly turning to podcasts. ?? With declining trust in traditional media, podcasts have emerged as a preferred source of news. This shift reflects significant changes in how people consume information and where they place their trust. ?? Explore more insights on this shift and the tech behind it in the full podcast episode here! ?? Want the full story? Watch the complete episode now https://buff.ly/3UwBMjb ! Tamara (Zubatiy) Nelson, PhD #Podcasting #NewsConsumption #MachineLearning #MediaTrends #DigitalTransformation #TrustInMedia #TechInnovation #ContentAnalysis #NewsJunkies #ContentConsumption #MENA #BelowthefoldPodcast