Belle Communication

The digitalization of B2B foodservice sales is redefining marketing strategies. Spoiler: the shift isn't temporary. Our founder, Kate Finley, wrote for Nation's Restaurant News about how influencers are helping B2B brands adapt to modern buyer preferences and create content that educates, inspires and drives consideration. With 70% of the buyer journey happening before a sales conversation even starts, Kate highlights how foodservice marketers can employ trusted voices, digital storytelling and real-world product demonstrations to stay ahead. How are you adapting? https://lnkd.in/gTUuuGDt #B2BMarketing #Foodservice #InfluencerMarketing #NationsRestaurantNews

There's BIG influence in small spaces. Your target communities are gathering in cozy corners of the internet, swapping insights with trusted experts. The best brands aren’t just taking notice—they’re tapping into the power of niche influencers to build real, lasting relationships. In our latest blog, we break down: ? The shift from mainstream platforms to micro-communities ?? Why category experts hold more sway than big-name influencers ?? Value niche influencers provide beyond creating content ?? The secret to finding influencers who actually move the needle Check it out: https://lnkd.in/e8GSPbdy #InfluencerMarketing #NicheInfluencers #BrandStrategy

Belle is growing! We’re looking for talented PR pros to join our team and help foodservice brands break through the noise. If you love storytelling with impact, building media relationships and turning bold ideas into measurable results, we want to hear from you. Why Belle? ? ? We specialize in foodservice. No generalists here—just passionate experts. ? Creative PR that delivers. Big ideas + smart strategy = real impact. ? We never stop learning. Insights drive our work, curiosity fuels our growth. ? Fully remote + flexible. Work where you thrive. Ready to Think BIG and Thrive with us? Apply now! → https://lnkd.in/eB6_i28J #Hiring #RemoteWork #PRJobs #BelleCommunication #ThinkBIG

Stop your scroll ???? We're live with your monthly brain food. Dive in for updates on what's hot and headlines that will keep you conversation-ready. The skinny: ?? The hidden cost of not doing marketing? Nielsen says it can take brands 3 to 5 years to recover from equity lost from halted advertising. ?? News we're noting spans from tips for B2B marketers on how to land more deals to content marketing strategies you can't afford to ignore in 2025. ?? ICYMI - Belle announced our vision as a boutique agency of the future. #PR #B2B #thoughtleadership #creativecampaigns #thinkBIG #trending

Teaming up with Nation's Restaurant News, we used Belle's Brilli tool to ask influencers what's really working in restaurant collabs. Their answer? Authenticity—it’s the difference between engagement and being ignored. ? “Overly polished, commercial-style ads don’t work anymore—audiences want authentic, relatable content. Hashtag stuffing, which was once a common strategy to boost reach, is now ineffective as platforms prioritize relevance and engagement.” – @Trinhdoesthings (1.7M+ followers) ? “Campaigns fall flat when brands overly dictate creative direction. Social media content performs best when it feels authentic and true to the creator’s voice, rather than forced or constrained by rigid, overly specific creative briefs. If content feels overly ‘paid,’ viewers will swipe up.” – @DannyGrubs (5.7M+ followers) Brands that value creator collaboration see the biggest wins. Hear more insights from top foodie influencers: https://lnkd.in/gtMCD8Wa #InfluencerMarketing #RestaurantMarketing #RestaurantMedia #InfluencerPartnerships Jake Rosen

Our Director of Growth + Strategy, Abby Hughes, is honored to judge the upcoming Association of National Advertisers B2 Awards! ?? These awards celebrate marketing teams who push the boundaries of B2B with innovative, results-driven strategies. Abby looks forward to reviewing the bold ideas and creative activations that are elevating industry standards to new heights. #B2Awards #AssociationOfNationalAdvertisers #PublicRelations #AwardJudge #B2BMarketing

We WON! ?? The 2025 Innovation SABRE Awards have officially crowned the #NEXTFlavorNetwork campaign with Rubix Foods as the best in Social Media: Crowdsourcing + Co-creating. This campaign redefined what’s possible in B2B marketing—leveraging elite influencers to gather real-time insights on Gen Z’s most-craved flavors and shaping the future of foodservice. Huge shoutout to our brilliant partners at Rubix Foods for pushing boundaries and proving that strategic creativity delivers. https://lnkd.in/ejczWBAq #SABREAwards #Innovation #PRovokeMedia #FoodserviceMarketing #ThinkBigger #B2BMarketing

We're looking for someone who embodies our "never stop learning" core Belle-ief to join us as an intern from mid-July to mid-January, 2026. Our internships provide experiences that equip you with the foundational skills you need for a thriving career in public relations. Applications are being accepted through April 17! Share with your networks and apply, below. https://lnkd.in/eXiQeN8 #RemoteInternship #PublicRelationsJobs #Hiring

What’s trending in food today might be forgotten tomorrow. (RIP to all the viral eats that had their 15 minutes of fame.) But how can foodservice pros tell the difference between a fleeting fad and a lasting trend? Our team tapped industry influencers and used our Brilli? tool to break it down: ?? Fads = A short-lived hype cycle. Think limited-time social media crazes that spike fast but disappear just as quickly. ?? Trends = Sustained growth over time. These influence how people eat, shop and dine long-term. How to track trends vs. fads on social media: ?? Look beyond virality—track engagement over 6+ months ?? Monitor adoption across multiple audiences and regions ?? Watch for cross-industry impact (from restaurants to retail to home kitchens) Our latest blog dives deeper into how brands can navigate food culture online. Check it out ?? https://lnkd.in/e6YfUDz4 #FoodTrends #FoodMarketing #TrendsVsFads #BelleThinkingBig

Benefit of long-form podcast interviews = putting a voice and story to the team behind your brand. ???? Meet one of our client partners, Michael V. DiBeneditto, CEO at Golden Waffles. In his recent #TitansofFoodservice interview, Mike shares how the company has evolved from purely a fresh-baked mix supplier to the pioneer of an all-inclusive waffle program, servicing hotels, restaurants and more. With a seamless service model that eliminates the hassle of placing orders and prioritizes the customer experience, Golden Waffles is redefining supplier efficiency in foodservice. Beyond innovation, Mike emphasized what truly sets them apart: culture and community. From his hands-on leadership to the dedicated teams ensuring consistency across the world, Golden Waffles isn’t just about great food—it’s about making people smile. Listen in for insights on foodservice evolution, customer-first innovation and how fresh waffles are creating memorable dining experiences. ?? ?? https://lnkd.in/eTQhYtDx #ClientWin #FoodservicePublicRelations #Hospitality #Innovation #CustomerExperience #Leadership