Belgian Boys

Working motherhood is hard, but our CEO attempts to find joy in the overlap! Motherly? asked a handful of women to share their hack to tackle both of these roles day in and day out. Our CEO, Anouck Gotlib, talks about how she finds ways to engage her kids in her work, even if it's something small! #workingmom #worklifebalance #momsatwork

Last weekend’s plans: Meeting fans of the brand and creating new ones! We had so much fun at the NYC Food Network Wine and Food Festival! Thank you to Village Super Market, Gourmet Garage, and Fairway Market for sharing their tent with us. One thing about us...if you give us a demo table, we WILL bring waffles and pink merch. Until next year, #NYCWFF!

Everything is bigger in Texas...except for our Bite-Sized Pancakes! ?? You can now find our Bite-Sized Pancakes and our Bite-Sized Chocolate Chip Pancakes at H-E-B across Texas! Checkout our store locator (link in the comments!) to find our quick, easy, and delicious breakfast near you.

Wake up with Belgian Boys in your fridge and on your TV ?? Check out a few of the delicious morning conversations that happened on air nationwide! Our Pancakes & Go cups and Breakfast All Day boxes are waiting for you at Walmart!

Looking for a new, very delicious adventure? We're hiring a Sales Director (Eastern) to join our breakfast-loving team! Learn more and apply here: https://lnkd.in/gdjnG3vE

DRUMROLL!!! ?? ?? ?? Breakfast on-the-go is here with TWO new products…Breakfast All Day boxes and Pancakes & Go cups! We saw a way to make breakfast enjoyable wherever the morning takes our customers—the couch, the carpool line, soccer practice, and beyond. It’s the kind of delicious convenience that makes more time for fun, for errands, and for our consumers themselves. Breakfast All Day: Choose from 2 breakfast, lunch, or snack boxes featuring our Butter Waffles, dried cranberries, and maple syrup or @babybel cheese! Pancakes & Go: Heat, mix, enjoy! It’s our Bite-Sized pancakes you love so much with flavored butter to top it off. Choose from Maple, Chocolate Chip, and Sprinkle Butter! Offering quick and easy breakfast in a convenient way is always what we’ve done best. These new products allow us to continue doing just that from the kitchen table, the car, and anywhere else hunger strikes! Find our new on-the-go products at a Walmart near you!

New York bodegas will always be where we started, but now we're ready to meet the busy parent wherever they are—from the Midwest, to the Southeast, and beyond! Thanks for the feature, Modern Retail ??

Feels good to be on more shelves so close to home! You can now shop all 5 of our breakfast items across 30 ShopRite stores in Westchester County, NY! Check out our store locator in the comments to find one near you. #CPGRetail #ShopRite #CPG

"Made it for my 3 [year-old] before preschool and she gave me a thumbs up twice." - One Reddit user on our Bite-Sized Pancakes from Costco Wholesale. Mission accomplished ?? More on our pancakes and other Costco must-haves below! Thanks for the feature, Eat This, Not That! #CostcoFinds #EatThisNotThat #CPGRetail

Breakfast is looking bright at Meijer! Last week, we officially launched our Bite-Sized Chocolate Chip Pancakes and Griddle Pancakes at Meijer—260 stores across Michigan, Illinois, and Wisconsin—to complete our full set. Quick and easy deliciousness awaits!