Bel

???We’re bringing Kiri? to your favorite Manakish spot! We’re always looking for new ways to bring our creamy, delicious Kiri? to more tables. And what better way than through an exclusive?collaboration?with?Furn Aldayaa—one of Saudi Arabia’s most renowned makers of Manakish? With?48 locations across the country, Furn Aldayaa is a go-to destination for oriental pies and traditional flavors. Now, thanks to this partnership, Kiri? takes center stage in four special recipes: ???Kiri? Truffle Mushroom ???Kiri? Date Cinnamon ???Kiri? Spinach Omelette ???Kiri? BlackBerry Jam Whether for Suhoor or Iftar, these Kiri?-infused creations add a creamy twist to your Ramadan meals. A big congratulations to Nedal Farag CPM, MBA, Heyam Abdelhadi, and to Firas Hasoun for this outstanding collaboration and inspiring recipes! ?? #ForAllForGood

We were honored to have our CEO Cecile Beliot-Zind and Comex members join us at New Hope Network’s annual Natural Products Expo West, reinforcing our commitment to innovation, sustainability, and fostering strong partnerships within the industry. With a mission “to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet,” New Hope Network is at the forefront of the natural and organic industry. We were excited to share our joy for cheese, our “why” in the industry, and our sustainability initiatives for the year with fellow industry leaders, partners, and consumers. Expo West is the perfect platform to connect, collaborate, and discover the latest trends in the natural products industry to help inform our innovation, and how we best show up in the industry for our customers and industry partners. #ForAllForGood #BelUS #ExpoWest

?Celebrating International Women's Day at Bel! ? "Talent has no gender"! In our Bel community, we are committed to creating a balanced and supportive environment for everyone. Over the past five years, our action plan has led us to?achieve a 50% gender balance among managers. Our next goal is to reach gender balance among leaders by 2030, with at least 40% of leadership positions held by women.? To mark this special day, we are excited to share a testimonial video featuring six?incredible women from Bel, including our CEO, Cecile Beliot-Zind. A huge shoutout to Marine Perchec - Hervieu, Emília Ku?nírová, Pascale Lamboeuf, and Géraldine LE MERRER for their?inspiring stories & their advice to bridge the gap on gender equality, on jobs more commonly held by men: engineering, sales, logistics, IT... Because?AT BEL,?TALENT HAS NO GENDER. ?? Watch the video and spread your voices on the comments "Talent has no gender"! # ForAllForGood #TalentHasNoGender

???What’s creamy, delicious, and a must-have for your Ramadan table? Sambousas! But this time, with a twist. ? For many, Kiri??is already a staple during this special time of the year, bringing its signature creamy taste to countless recipes. And today, we’re sharing an original take:?Sambousa with Beetroot Dip?– a vibrant, flavorful way to enjoy your Iftar. Watch the video to see how Kiri??makes all the difference in every bite. And stay tuned… more mouthwatering Ramadan recipes are coming your way! ?? #ForAllForGood

Last week, Bel Benelux celebrated the launch of Boursin? Plant-Based with an exclusive event in Antwerp, featuring influencers and the press. Guests were immersed in the world of Boursin?, starting with a captivating workshop on aromatic herbs led by Natalie SCHRAUWEN, founder of ELDERLab and the kombucha brewery BRON. ? Chef Lander Hanskens from #Camionnette shared his expert culinary tips, revealing secrets to enhance dishes, making them as beautiful as they are delicious. ? Guests were enchanted by the aromas of fresh herbs, refreshed at the kombucha bar, and delighted to discover our new Boursin? Plant-Based, both at the tasting stand and in the menu developed by Chef Lander.??? ? Starting March 1st, we are proud to partner with the Veggie Challenge and ProVeg International, a leading initiative in vegetarianism and veganism in the Benelux. This will allow consumers to discover our delicious product and participate in a challenge to reduce their meat consumption.??? ? To win over flexitarian consumers, we believe that tasting is key. We are confident that this innovation makes zero compromises on taste. Therefore, a national roadshow will visit high-traffic indoor locations in Benelux, allowing consumers to taste the product. ? Join us in this plant-based adventure and discover the new Boursin? Plant-Based!??? #ForAllForGood

?? Kiri? Cream Cheese Arrives in Indonesia! ?????? Renowned for its luxuriously creamy texture and unique milky note, Kiri ? is a game-changer in the world of baking and culinary creations. ?? Over two exciting days, we showcased 10 sweet and 4 savory Kiri? applications to more than 100 key customers, demonstrating its versatility across cheesecakes, pastries, chocolates, ice creams, beverages, and more! ?????? This launch brings Kiri’s premium experience to both home bakers and professionals across Indonesia. We can’t wait to see the innovative and delicious creations that will emerge! ???? Stay tuned for more exciting updates! ?? #ForAllForGood #Kiri

Last week, we had the incredible honor of attending the Global Business Symposium hosted by Herald Global & ERTC Media in Bangkok, Thailand—a prestigious event recognizing the most notable brands across various sectors! ?? ? ??We’re beyond proud to announce that The Laughing Cow?? – South East Region has been recognized as a Prestigious Brand in the FMCG Cheese category.?? This accolade highlights our commitment to innovation, sustainability, and excellence in the South East Asian market. It is a testament to the passion, dedication, and teamwork of everyone involved in bringing these innovations to life. ?? As we continue to redefine industry benchmarks, we remain dedicated to providing high-quality, delicious, and responsible products to our consumers. ??? #ForAllForGood #TheLaughingCow

???I am thrilled to share our 2024 results! This year has been a testament to the robustness?of Bel and the resilience?of our model.? ? We achieved solid?top-line growth with 3.4% organic growth, made of 4.3% of growth in volume and mix, reaching €3.7 billion in revenue. 75% of our markets have gained value market share last year. Our core brands like Mini Babybel?, Boursin?, Kiri?, and GoGo Squeez? have shown dynamic trends in all our key geographies and our strategic channels, eCommerce and Out of Home, have grown strong double digits for the 5th year in a row. ???? ? In 2024, we made significant investments to power our transformation in our industrial footprint, RID, Data& Tech, sustainability and employee shareholding plan.? ? All this landed to 6.8% operating margin at €253M. Looking ahead to 2025, we are prepared to face challenges. Our family-owned company with its long-term vision has a role to play to build a positive food system. Food is not just a commodity; it is a fundamental human right. This is how we live our mission, and it’s how we will continue to move forward. Thank you to everyone for your hard work and dedication. Let's continue to build a solid future together! ???? Discover more here: https://urlr.me/GxgeHP #ForAllForGood

?? [2024’s Full-Year Financial Results] Bel delivers strong performance with growth in volumes and continues strategic diversification with core brands while accelerating transformation. ? In 2024, we achieved a robust financial performance with: ??Organic sales growth of +3.4%, made of 4,3% of growth in volume and mix, reaching €3.74 billion (+2.6% in published data); ??Operating profit of €253M, up +1.1% compared to 2023; ??75% of our geographies gaining market shares. ? This performance was driven by strong volume growth in cheese products across all key markets (U.S., Great Britain, France, Germany, Saudi Arabia, China), continued growth trajectory in fruit snacking, and excellent dynamics in E-commerce and Out-of-Home distribution channels. ? 2024 was also marked by transformation milestones: ???Strengthening by €192M our industrial capabilities with major investments in our plants to support future growth; ?? Supporting innovation through investing €7.5M in our Vend?me RID center; ?? €32M allocated to Data & Tech in our factories, supply chain and innovation to accelerate sustainable growth; ?? Adopting Mission-Led Company status and launching "We Share", our first employee shareholding plan to share value with all employees ?? Reducing our carbon emissions on scopes 1 & 2 by 41% in only 5 years. #ForAllForGood

Ramadan Kareem! ??? As Ramadan 2025 begins, we extend our warmest wishes to all those observing this sacred month – a time of reflection, generosity, and precious moments with loved ones. The Laughing Cow??and Kiri? play a role in these special family traditions. From pre-dawn called Suhoor meals to joyful Iftar gatherings, our products bring a familiar taste of comfort and indulgence to tables around the world. Whether spread on warm bread, blended into hearty soups, or enjoyed in beloved family recipes, the have become a part of everyday life during this meaningful time. We are proud to support the moments that bring people together, today and every day. Ramadan Kareem to our global community! ?? #ForAllForGood #RamadanKareem