Thank you to Healthline Media for covering the Kinsome story today, and particularly the health impact we're striving for: https://lnkd.in/eD6z5a4r
In our experience, despite the Surgeon General's best efforts, the idea that social connection is a major health driver hasn't sunken in for most people. The disconnection that the pandemic highlighted has been chalked up as a temporary aberration, not something worth dissecting now that everything is back to "normal."
But especially as people age into their 70s and beyond, social connection can fade quickly. Younger family members have formed the foundation of elder socialization since the dawn of human existence, but in a world where families are more physically spread out than ever before, we haven't figured out how to keep that foundation strong across the miles.
Similarly, young kids need positive attention and unconditional love from adults, but at a time when the Surgeon General is also calling parental stress levels a public health concern, many aren't getting enough from their parents alone. Again, over the course of human history, grandparents have been a big part of the solution on this front, but we're not effectively facilitating that connection for remote grandparents ye
You don't have to squint too hard to see the opportunity here. While studies have shown that the remote work flexibility the pandemic ushered in has led to a trend of people moving back closer to home and extended families, that's not a realistic, or even desirable, solution for many.
With the right technological approach, we should be able to digitally bridge the gaps between these generations who desperately need more connection. While video call tools are examples of technology that can help, most "social" tech platforms have only driven the wedge between generations in further.
We think we've found an approach that keeps real, human connection as the focus, but leverages cutting edge technology to facilitate its flourishing.
Please help us spread the word, and if you've got young kids (6-11), we'd love for you to give it a try and share your feedback.