拜尔斯道夫

Pretty in pink, flawless in motion ? #Beiersdorf #ProudToBeTheBest #Innovation

#ProudToB continuing our Partnership with WWF for a Sustainable Future ???? It's official! Our strategic partnership with WWF Germany (World Wildlife Fund) is entering the next round and has been extended for the next three years! Together, we aim for a way to #CareBeyondSkin by doing business that respects planetary boundaries, tackling crucial areas like Climate, Freshwater, Biodiversity, Land Use, Supplier Engagement and Behavior Change. Since 2022, we have been on a transformative journey with the WWF, working hand-in-hand to make a meaningful difference within our company and supply chain. ???? ? This partnership extension means that we can continue driving critical sustainability work forward. Additionally, we are also going to continue to support impactful projects like the WWF project for sustainable palm oil. Nestled in the heart of Malaysia’s Borneo, this initiative is dedicated to sustainable palm oil cultivation and avoiding deforestation.?? ? Together with Evonik, we proudly support this project. That’s why our Corporate Sustainability VP Jean-Fran?ois Pascal recently visited Malaysia to witness the efforts firsthand – from reforested corridors to wildlife alert systems, underlining how simple but powerful the project’s approach is: ?? Protection: Preserve forests, wildlife, and watersheds.? ?? Production: Support farmers in adopting certified and sustainable palm oil practices.? ?? Restoration: Restoration of degraded lands and ecological corridors.? ? Together, we’re dedicated to making a lasting environmental impact and moving toward a #GreenerTogether future! ?? #Beiersdorf #Sustainability #CareBeyondSkin #EnvironmentalImpact?

Our Formula for Success: Win with Care! ?? There is no future without a past. Since 1882, we’ve been pioneers in modern skin care, creating products that make people feel good in their skin. This legacy fuels our drive to innovate, to push boundaries and to shape the future of the industry. That’s why our journey continues with our evolved #WinWithCare strategy! Guided by this, we adopt a winning mindset by driving performance with purpose and embracing our commitment to #CareBeyondSkin. Win with Care is a roadmap with a bold new vision to be the best skin care company in the world. It motivates us to set higher standards and strengthens our ambitions. As we step forward, we are more focused and empowered than ever to deliver exceptional results and outstanding skin care solutions while keeping our unique care culture at the heart of everything we do. ?? With our heritage as our foundation, and our vision and ambitions guiding us forward, we’re not just competing – we’re leading. We’re ready for more. We are playing to win! ? #Beiersdorf #ProudToBeTheBest

A journey through history: 1922 vs. 1986 vs. 2024??? #NIVEAMEN evolved from a modest shaving soap into a global leader in men’s skin care: ?? 1922: When men’s skin care was all about the daily shave, NIVEA launched its innovative Shaving Soap, transforming routines everywhere. ?? 1986: The debut of NIVEA FOR MEN marked a new era in tailored men’s care, laying the foundation for the trusted brand we now know as NIVEA MEN. ?? 2024: With over 120 products in various categories worldwide, NIVEA MEN continues to lead the way in men’s skin care around the globe. #Beiersdorf #WinWithCare #Heritage

???Celebrating Major Milestones at the 7th China International Import Expo (CIIE)!??? At this year's CIIE—organized by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government—we proudly showcased our legacy of skin care innovation and marked some monumental achievements. Here’s a glimpse: ???Long-term History of Beiersdorf in China:?While 2024 marks 30 years of NIVEA (Shanghai) Co., Ltd., our ties to China date back to 1905, when we received our first order from a Chinese pharmacist.?In 1985, we started the local production of NIVEA Creme in Shanghai. ???Immersive Brand Experience: Our CIIE booth spanned over 600 sqm, showcasing our brands NIVEA, Eucerin, Hansaplast, La Prairie, Coppertone, tesa, and introducing Chantecaille to Chinese consumers. ???Pioneering Innovation: We presented Thiamidol, our hero ingredient against hyperpigmentation, alongside groundbreaking research in epigenetics and advanced technologies from our Innovation Center in Shanghai. ???Regulatory Approval Milestone: We were thrilled to announce that China’s National Medical Products Administration approved Thiamidol 630, solidifying our long-term commitment to the Chinese market. ???Did you know??Thiamidol, Beiersdorf's patented anti-spot ingredient, is the most effective treatment against hyperpigmentation available today. Developed after a decade of research and tested on over 8,500 participants across all skin types, this breakthrough ingredient is a testament to our dedication to skin care excellence. Join us in celebrating Beiersdorfers locally and around the world who made this tremendous achievement possible, as well as our participation in this year's CIIE!??? #Beiersdorf #WinWithCare #SuperiorityThroughScience #BeiersdorfPioneers #innovation?

Celebrating leadership that breaks boundaries! ?? For the 8th time, our Beiersdorf Wo*Men in Leadership Convention (WiLC) united colleagues across genders, levels and regions to build an inclusive future and showcase how we can ‘Win with Care.’ Follow around Melisa Hajrovic at this year’s event, which was inspired by the incredible spirit of the 2024 Olympics and Paralympics and the record-breaking achievements in women’s sports. Just as athletes demonstrate perseverance, dedication and excellence, our convention aimed to harness that same energy to drive transformative change within our organization. Highlights included: ???Winning Through Diversity: Keynote by Prof. Dr. Lorenz Narku Laing on unlocking potential through diversity and creating lasting impact. ???#ChangeMakerJamSessions: Colleagues from around the world shared emotional insights of their personal journeys ??A Dream Come True: Keynote and interview with Ana Rossell Granados, Director Women's Football Real Madrid, on breaking barriers in sports and beyond. Let’s keep this momentum going as we drive positive change. Join us in leading with purpose and care. ?? #WiLC #WinWithCare #Diversity #Inclusion #Leadership #Beiersdorf

At our Beiersdorf headquarters, we embrace the concept of #NewWork with a shared desk policy. ??

Go all in with NIVEA Creme???? Waiting for the bus? Turn it into a moment of self-care!????? ? Across Sydney and Melbourne, we’ve transformed select bus stops into unique NIVEA experiences! With our eye-catching #NIVEA bus stops, commuters can “go all in” to experience extra moisture and skin protection in their everyday life. With just a press of a button, they get the chance to get an iconic blue NIVEA tin.? ? This innovative activation has been brought to life in cooperation with JCDecaux, highlighting that “NIVEA is for Skin”.?? ? Which city would you love to see a NIVEA bus stop in????? ? #Beiersdorf #ProudToBeTheBest #NIVEAisforskin

?? Embrace your autumn glow! And nourish your skin with our Beiersdorf essentials! ?? Do you switch up your skin care routine each season? #Beiersdorf #Skincare #AutumnGlow

Making people feel good in their skin means different things to different people. That’s why, across our global skin care brands, we cater for all sorts of needs.???