Behind The Pipeline Podcast

NEW PODCAST ALERT! ???? The New Partnership Model: Co-Selling for Pipeline Growth In this episode of Behind the Pipeline, we sit down with Danny Keating, Senior Director of Business Development – International Growth at Cirata, to break down how ecosystem selling, cloud marketplaces, and co-selling can drive serious growth. Here’s what you’ll learn: ? The Power of Ecosystem Selling – How AWS, Azure, and Databricks can become your biggest sales channels. ? Cloud Marketplaces are Changing the Game – Why IT budgets are shifting and how to position your business for success. ? Co-Selling That Works – Why most companies fail at partnerships and what you should do instead. ? Mindfulness in Sales – How slowing down and listening more can help you close bigger deals. If you’re in sales, business development, or partnerships, this is a must-tune-in! ?? Listen here ?? https://loom.ly/fMxrOwE What’s the biggest challenge you’ve faced in partnerships? Let’s discuss in the comments! ?? #Sales #Partnerships #Cloud #GoToMarket #Podcast #BehindThePipeline

Great salespeople don’t just close deals—they create them. For many, sales is just a job—but for the best, it's an opportunity to control your own success. In the next episode of Behind the Pipeline, Danny Keating, Senior Director of Business Development – International Growth at Cirata, shares what drew him to sales: the ability to earn, grow, and be recognized for results. ?? What you’ll learn in this episode: ? The biggest mistake companies make when selling with AWS, Azure, and Databricks ? How cloud marketplaces are reshaping B2B sales and procurement ? The key to co-selling with cloud vendors and accelerating revenue ? How AI and automation are transforming sales strategies ?? Episode drops Tuesday, March 10 – Stay ahead of the game! ?? ?? Subscribe on Spotify and get an alert when the episode goes live! ?? https://loom.ly/gH0BdJI #Sales #Mindset #Growth #B2B #Podcast #BehindThePipeline

The secret to business growth? Ecosystems, not outdated playbooks. In today’s fast-changing sales landscape, many businesses struggle to answer a key question: How do you do modern business development effectively? The answer isn’t just more cold calls or marketing spend—it’s about building the right ecosystem of partners. In the next episode of Behind the Pipeline, Danny Keating, Senior Director of Business Development – International Growth at Cirata, shares how successful companies leverage cloud vendors, co-selling strategies, and complementary partnerships to drive growth. ?? What you’ll learn in this episode: ? The biggest mistake companies make when selling with AWS, Azure, and Databricks ? How cloud marketplaces are reshaping B2B sales and procurement ? The key to co-selling with cloud vendors and accelerating revenue ? How AI and automation are transforming sales strategies ?? Episode drops Tuesday, March 10 – Stay ahead of the game! ?? ?? Subscribe on Spotify and get an alert when the episode goes live! ?? https://loom.ly/gH0BdJI #Sales #Mindset #Growth #B2B #Podcast #BehindThePipeline

The biggest mistake Vendors make when partnering with AWS, Azure, and Databricks Want to successfully partner with AWS (or any major cloud vendor)? You need to understand their priorities, align your approach, and make it easy for them to work with you. In the next episode of Behind the Pipeline, Danny Keating, Senior Director of Business Development – International Growth at Cirata, breaks down how to leverage cloud partnerships, navigate co-sell strategies, and close bigger deals. ?? What you’ll learn in this episode: ? The biggest mistake companies make when selling with AWS, Azure, and Databricks ? How cloud marketplaces are reshaping B2B sales and procurement ? The key to co-selling with cloud vendors and accelerating revenue ? How AI and automation are transforming sales strategies ?? Episode drops Tuesday, March 10 – Stay ahead of the game! ?? ?? Subscribe on Spotify and get an alert when the episode goes live! ?? https://loom.ly/3UB_vlA #BehindThePipeline #Podcast #SalesSuccess #CommissionBasedSales #B2BSales #SalesLeadership #SalesGrowth

EPISODE OUT NOW: Hiring, Coaching, and Culture: The Three Pillars of Leadership ?? Hiring and leading the next generation of talent requires more than just great processes—it’s about people, culture, and leadership. On this episode of Behind the Pipeline Podcast, we sit down with Waleed Totari, COO of Easygenerator, to explore what truly drives high-performing teams. ?? Key insights from Waleed: ? Great teams drive success – The best leaders don’t do it alone. Surrounding yourself with the right people makes all the difference. ? Coaching is everything – Leadership is about identifying raw talent, nurturing skills, and unlocking potential over time. ? Empathy vs. accountability – Setting high expectations while also understanding individual personalities and motivations is key. ? The power of momentum – Recognition, career growth, and a clear path forward help keep employees engaged and motivated. ?? Episode live now! | Tuesday, February 11 ?? Listen here ?? https://loom.ly/c2m-s9w ?? What’s your biggest challenge in managing today’s workforce? Drop your thoughts below! ?? #Leadership #Hiring #SalesManagement #BehindThePipeline

New Podcast Episode! ?? Hiring is more than just skills. It’s about character. In this episode, Waleed Totari, COO at Easygenerator, shares a simple but powerful question he asks candidates to uncover their true motivation. The answers reveal more than a resume ever could. ??? Behind the Pipeline Podcast ?? Tuesday, February 11 What you’ll learn: ? Why the right team matters more than the perfect process. ? How to spot top talent beyond resumes. ? The key to keeping sales teams motivated. ? Why leadership is about adapting, not a one-size-fits-all approach. ?? Mark your calendar for Tuesday! Subscribe to our Spotify show ?? https://loom.ly/gH0BdJI and get an alert when the episode goes live! #BehindThePipeline #SalesLeadership #Hiring #Podcast

New Podcast Episode! ?? Managing remote teams is tough—but the right hires don’t need managing. In this episode, Waleed Totari, COO at Easygenerator, shares how understanding a person’s values and character upfront makes all the difference. He also reveals a key strategy for building trust with remote employees from day one. ??? Behind the Pipeline Podcast ?? Tuesday, February 11 What you’ll learn: ? Why the right team matters more than the perfect process. ? How to spot top talent beyond resumes. ? The key to keeping sales teams motivated. ? Why leadership is about adapting, not a one-size-fits-all approach. ?? Don’t miss this insightful episode—coming Tuesday. Subscribe to our Spotify show ?? https://loom.ly/gH0BdJI to get notified as soon as it’s released! #BehindThePipeline #SalesLeadership #Hiring #Podcast

New Podcast Episode! ?? Every team is different, and as a leader, you have to adapt to bring out the best in each person. In this episode, Waleed Totari, COO at Easygenerator, explains how he tailors his approach to each individual—whether they thrive on competition or need a more hands-off approach. Understanding personality types can make all the difference in performance. ??? Behind the Pipeline Podcast ?? Tuesday, February 11 What you’ll learn: ? Why the right team matters more than the perfect process. ? How to spot top talent beyond resumes. ? The key to keeping sales teams motivated. ? Why leadership is about adapting, not a one-size-fits-all approach. ?? Mark your calendar for Tuesday! Subscribe to our Spotify show ?? https://loom.ly/gH0BdJI and get an alert when the episode goes live! #BehindThePipeline #SalesLeadership #Hiring #Podcast

Next up on Behind the Pipeline, we’re talking to a leader who doesn’t just lead sales teams—he builds them. ?? Waleed Totari, COO at Easygenerator, oversees Finance, Operations, Legal, Security, and Talent Acquisition at a fast-growing SaaS company. Before that, as Sales Director at Property Finder, he led the new business sales team, shifting their motion from transactional to consultative selling—because nobody likes the old-school hard sell. ?? His track record? Leading global sales teams of 40+ reps across 6 countries, building outbound functions from scratch, and closing enterprise deals with Walmart, Siemens, and Cisco. Not to mention driving significant revenue growth along the way. If you’re a revenue leader looking to scale, refine, or totally revamp your sales strategy, you won’t want to miss this one! Subscribe to our Spotify show ?? https://loom.ly/lWXX-H8 get notified as soon as it’s released! #RevenueLeadership #SalesGrowth #BehindThePipeline #SaaS #B2BSales

Hassan E. is now live on spotify. Watch it here https://lnkd.in/eFg3CMWh?