Genuin

We shopped. We talked. Shoptalk 2025 was a whirlwind of connection. Heading home buzzing with energy, inspiration, and excitement for what’s next! Huge thanks to everyone who listened, learned, experienced the latest from Genuin, and shared your enthusiasm for what’s possible when you embed vertical video communities into your owned channels. We loved meeting you, hearing your ideas, and exploring ways to partner.? After all, who doesn’t want higher engagement, longer session times, and more revenue—with no upfront costs? Can’t wait to continue the conversations! ??

One of our newest partners could unlock $10M in incremental revenue this year alone.?And that’s just the beginning. We’re helping forward-thinking brands transform their owned platforms into scrollable, community-powered media networks — using short-form video, authentic content, and built-in monetization tools. ?? Want in? Let’s build your engagement and revenue engine. The opportunity is real. The time is now.

Brands are investing in vertical video at scale. Which is great. But there’s a big difference between a ??????????????/???? ???????????? and a ?????????????????? ??????????????????. Vertical video isn’t a brand strategy. It’s not even a content strategy. And it definitely doesn’t build community. (Neither do ads.) At Genuin, we power sponsored Community Access, giving brands the tools to: ?? Own the experience (not just rent impressions) ?? Drive real, two-way interaction (not just passive eyeballs) ?? Monetize UGC, creators, and brand assets at scale ?? Build ecosystems around ?????? 5 ???? ???? ?????????????????? ?????????????? Community-powered engagement is in. ? Static formats are out. ?? Brands and publishers are evolving. ?? And its easier than ever to unlock this engagement and revenue potential now. Read how: https://lnkd.in/eKXkJ33G

Turn your brand, app, or website into an engagement powerhouse with video-powered communities.?Drive views, loyalty, and new revenue with communities right in your owned channels!? Yes. It's that easy. Ready to give it a try?

Want to see a Genuin AI Agent in action?!? ???? Last week, we unveiled Operator AI, our intelligent agent designed to transform real-time interactions, engagement, and moderation. Catch the exclusive clip to see: ? AI-driven personalization at scale ? Smarter, seamless community engagement ? How brands & creators can automate, optimize, and grow This isn’t just hype. It’s AI in action. Just a small highlight, but watch & see what’s possible! ??? More from our webinar: https://lnkd.in/e9ieVErP

AI is changing brand engagement and consumer communities. Key themes and learnings from our "???????????????? ???? ????????????" ?????????????? last week ??: The marketing landscape is shifting. Social media algorithms are crushing brands. Attention spans are shrinking. And AI is reshaping how we engage, create, and monetize. Check out the highlights, insights, and LIVE AI demo! ?? ?? ? How AI transforms content & community engagement ? Why short-form video is the future ? How brands can escape the pay-to-play trap ? A first look at Genuin’s Operator AI in action ?? Don’t miss out on some of the best moments with Ankit Desai, PhD, David Berkowitz & Matt Wurst! ??

NOW LOADING: Genuin is hitting Shoptalk! ?? Our CRO Rachel Klausner and VP of Partnerships Peter Bavaro will be live next week in Vegas, ready to talk about the future of video-powered community media. ????? ?? How can retailers & brands unlock new revenue streams with embedded, shoppable video communities? ?? What's the easiest way to drive on-site engagement, stickiness, loyalty AND advocacy while INCREASING conversion and basket size? ?? What’s next for zero- and first-party data & community-guided insights? If you’re in town, let’s connect! ?? DM us or drop a comment to set up a meeting. ??

??????????, ??????, ????????????, ???? ??????????????? Knowing what's right for you, especially as the AI agent landscape is shifting fast, is not as complicated as you think. ?? But the real question is whether every company NEEDS its own AI agent? ?? We broke it down in a recent blog post a few weeks ago: When to build, when to borrow, when to buy, and in our case, when to ??????????????. ?? https://lnkd.in/eUbfzhZT

From Agencies to Agents: How AI Is Changing Brand Communities: As the media & marketing landscape evolves, brands that own their consumer relationships are coming out on top. But how do you build an engaged community that actually drives discovery, conversion, and retention — without relying on third-party platforms? With the help of AI, of course! Join Ankit Desai, Chief Data Product Officer at Genuin, Serial Marketer Founder David Berkowitz, and Genuin CM Matt Wurst to discuss how: ? Brands and agencies once owned community management, and still have a part to play. ? The evolution of digital communities and community management is accelerating. ? Successful communities still need content, conversation, collaboration, connection, and continuity. ? Genuin’s Generator, Operator, and upcoming Distributor AI streamline and amplify brand-owned communities. ? AI helps brands regain control from walled gardens, boosting engagement and media revenue. ? Brands, retailers, commerce networks & publishers can harness the power of community-driven video media to drive real business impact. ? Community-powered content creates new revenue streams for brands and media networks This will be a must-watch for marketers, media leaders, and brand decision-makers looking to fut

Holi is a reminder that life is meant to be lived in bright colors, shared laughter, and joyful moments. ??? At Genuin, we celebrated this vibrant festival by coming together as a team, strengthening our bonds, and creating memories to cherish. It was a day filled with fun, laughter, and the spirit of togetherness! Here’s to more celebrations, teamwork, and success ahead! Wishing everyone a Happy & Colorful Holi! ???? #HoliCelebration #LifeAtGenuin #FestiveVibes #TogetherWeGrow