Brand safety and media metrics are key ingredients for the growth of in-game advertising, Samantha Lim, senior vice president, PMCI gaming strategy and innovation at Publicis Media, says in this interview with Beet.TV's Lisa Granatstein. Special thanks to our friends at Microsoft Advertising for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gyHkRjQy) and much more! #gaming #ingameads #videogames
关于我们
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- 网站
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https://www.beet.tv
Beet.TV的外部链接
- 所属行业
- 媒体制作
- 规模
- 2-10 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2006
地点
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主要
获取路线
123 Park Avenue South
US，NY，New York，10010
Beet.TV员工
动态
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“People coming together in this type of environment – that’s where the magic happens,” Alex Gardner, chief revenue officer at adtech firm Index Exchange, says about the Beet Retreat. Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV
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Dual-screen television sets provide a non-interruptive ad experience, Seho Lee, president of advertising at startup Telly TV, says in this interview at the #BeetRetreatPR. Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/etDWePSe) and much more! Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV 🏞️
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Connected-television advertising is becoming more transparent for marketers as technology evolves, Tyler Kelly, president of Basis Technologies, says in this interview as industry professionals prepare to gather next week in Miami for POSSIBLE. Special thanks to our friends at PEER39 for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eVZKg39a) and much more!
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“The Beet Retreat is not only consistently innovating and growing in terms of its influence, but also brings together the most innovative minds in our space,” Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, says about the Beet Retreat. Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV 🏞️
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Brands have many opportunities to join the gaming landscape -- authentically, Jarell Thompson, vice president of gaming at Havas Play, says in this interview with Beet.TV's Lisa Granatstein. Visit Beet.TV for this video (https://lnkd.in/eWMDcXiy) and much more! Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV 🏞️
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“On some level it’s my TV family reunion….and I’m hopeful that solutions to some of the bigger problems will come out conversations that happen here,” Jonathan Steuer, chief science officer at Simulmedia, says about the Beet Retreat. Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV 🏞️
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Alphabet’s Google oversaw a monopoly that controlled parts of the online-advertising industry, a federal judge ruled this week. The ruling increases the likelihood that the tech giant's adtech business will be broken up, Andrew Casale, president and chief executive of Index Exchange, says in this interview with Beet.TV's Lisa Granatstein. Index Exchange competes with Google in several ways. Visit Beet.TV for this interview and more background about the antitrust ruling: https://lnkd.in/eX6Z6iEb
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“The Beet Retreat is a marquee event that draws the top of the top of people responsible for creating experiences on behalf of brands,” George Musi, chief business officer of Horizon Media’s Night Market, says about the Beet Retreat. Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV
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Performance media is critical for advertisers, but shouldn't get in the way of brand building that nurtures customer loyalty, Colleen Hotchkiss, president of growth practices at Publicis Groupe's Zenith, says in this interview at the #BeetRetreatPR. Special thanks to our friends at Cognitiv, Index Exchange and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/ea9iDxE2) and much more! 🏞️ Join us at the Beet Retreat Berkshires, July 20-22: https://lnkd.in/ewhG-SSV