Connected television gives brands multiple touchpoints throughout the purchase funnel, Liz Roche, vice president of media and measurement at Albertsons Media Collective, says in this interview at #CES2025 with Lisa Granatstein, editorial director of Beet.TV. Special thanks to Teads for sponsoring our series. Outbrain and Teads combined on February 3 and are operating under the new Teads brand. Visit Beet.TV for this video (https://lnkd.in/euQXdQ9B) and much more! #rmn #retailmedia #commercemedia #ctvadvertising
关于我们
Since its launch in 2006, Beet.TV has been considered an essential media chronicle of the digital video revolution. Unlike conventional text-centric business trade publications, Beet.TV tells its stories with short, well-edited and informational videos. The videos break news, report on industry developments and spot the trends. Up close and personal, the videos provide unique insight into the passion and point of view of industry influencers. An influential, global audience consumes about 10,000 video views per day. The videos are viewed on Beet.TV and widely syndicated. Videos are produced at the Beet.TV studio in Manhattan, at industry events such as CES, DMEXCO, Cannes Lions, and Advertising Week. Many videos are produced at Beet.TV’s signature “leadership” events. Beet.TV covers many aspects of the industry including video advertising strategy; platforms for distribution and consumption; programmatic; web original entertainment and news; social media; devices; and many aspects of strategy around discovery, search and syndication. Most of the 200,000 video views occur off-site via syndication, the embeddable player, and other means. Videos are seen on AOL, TechCrunch, Twitter, the Huffington Post, Reuters Insider, Dailymotion, NASDAQ.com, and many other sites. Beyond the video and page views is a large, influential social graph with nearly 200K Twitter interactions and 250K retargeting impressions.
- 网站
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https://www.beet.tv
Beet.TV的外部链接
- 所属行业
- 媒体制作
- 规模
- 2-10 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2006
地点
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主要
获取路线
123 Park Avenue South
US，NY，New York，10010
Beet.TV员工
动态
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2 weeks until the best-ever #BeetRetreatPR! We're thrilled that these industry leaders will join us in lovely San Juan: Pierce Martin from Walmart and CEO Mike Ford and Kathryn Kennedy from Skydeo! To join us February 26-28, please see registration link in comments below.
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2 weeks until the best-ever #BeetRetreatPR! We're thrilled that these industry leaders will join us in lovely San Juan: Bridget Flynn Tilner from Amazon, Joshua John from Yahoo and Frederick Lee from WideOrbit! To grab a spot at this must-attend event, please see registration link in comments below.
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Transparency of media measurement helps to track advertising outcomes, Zach Darkow, senior director of marketing activation and measurement at The Home Depot, said in this interview with Beet.TV contributor Tameka Kee. Special thanks to EDO for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gqbrpsmi) and much more! 2 weeks away! The best-ever Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/e-kWHHzf
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Contextual information about connected-television programming makes advertising more powerful, Peter Crofut, vice president of business development, agencies and brands at Applovin's Wurl, says in this interview at #CES2025. Visit Beet.TV for this video (https://lnkd.in/exDyadaN) and much more! #adcontext #ctvadvertising Reserve your spot for the best-ever Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6
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The #BeetRetreatPR in two weeks will showcase the "convergence of the convergences" as media and marketing leaders come together to share ideas on advertising technology, data, compliance, privacy and attribution. The great Lou Paskalis will be there, leading a series of discussions about connected television, commerce media and understanding consumer intent. Visit Beet.TV for this video (https://lnkd.in/gAG7vNXt) and much more! To join us in San Juan, February 26-28, see registration link in comments below.
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We're looking forward to seeing Gal Fanto in San Juan!
In just two weeks, our very own Gal Fanto will be heading to San Juan from February 26th-28th for one of the advertising industry’s most anticipated events - Beet.TV's #BeetRetreatPR!🌴 This event is an opportunity to discuss the future of advertising with some of the leading minds in the industry. We’re looking forward to exploring the future of CTV and showcasing how Rise is creating groundbreaking impact in powerful new ways ⏩ Will you be there too? Let’s connect there!🤝 #Advertising #AdTech #Programmatic #AI
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2 weeks from today: The best-ever #BeetRetreatPR! We're thrilled that these industry leaders will join us in San Juan: Danielle Moore from Spotter, Ben Hovaness from OMD and Madhavi Tadikonda from WPP's EssenceMediacom/GroupM! To join us February 26-28, please see registration link in comments below.
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2 weeks until the best-ever #BeetRetreatPR! We're thrilled that these industry leaders will join us in lovely San Juan: Jill Cruz from Publicis Commerce, Mike Bregman from Havas Media Network, Tim Ware from Future Today Inc and Zoe Waritz from Fetch! To join us February 26-28, please see registration link in comments below.
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Everyone who has data is trying to figure out how to activate that data for customer touchpoints that matter, Scott Howe, chief executive of LiveRamp, says in this interview at #IABALM2025. Special thanks to Albertsons Media Collective for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/gvQQMnCZ) and much more!