What do people say about your brand when you're not in the room? At #ExpoWest, I asked marketing leaders this exact question. Their answers? Thoughtful, surprising, and a reminder that branding isn’t just what we say about ourselves — it’s what others believe about us. At Beers With Friends ??, we call this the Lasting Impression — the final step of our Brand In a Can framework which helps businesses define their brand ingredients, build identity through assets and actions, and ultimately, shape how they’re remembered. Because at the end of the day, your brand lives in the minds of others. It’s what a consumer tells a friend. It's the gut feeling they get when they see your product. It's the reason they choose you over the brand next to you. ?? Watch the video to hear what marketers at Expo had to say about the lasting impression they hope to leave. And if you were there, drop a comment: Which brands left a lasting impression on you? Thanks to these featured marketers ?? McKenzie Smith Valesko | Once Upon a Farm Andrea Schwenk | Egglife Foods, Inc. Julie Ozlek Garber | Soom Foods Christina Dorr Drake | Willa's Oat Milk Samantha Siegal | PLEZi Nutrition Natural Products Expo #BrandBuilding #Marketing #CPG #FoodandBeverage #BetterForYou #ConsumerBrands
关于我们
Fueled by good vibes and a passion for true partnership and collaboration, Beers With Friends ?? is a woman-owned creative agency from former Walmart client/agency team Dana Hork and James Wood. Based in New York City, we offer a refreshing alternative to traditional agency models through our "Beer Run" sprint approach, focusing on agile brand building and marketing activation. We bring together hand-picked teams of experts for each project, ensuring tailored, high-impact solutions for clients of all sizes. Say ?? at [email protected].
- 网站
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https://www.bwfagency.com
Beers With Friends ??的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- New York
- 类型
- 私人持股
- 创立
- 2023
- 领域
- Tactics、WOM、Feasibility、Breakthrough、Viral、Earned、Buzzworthy、Marketing、Activation、Social Content、Web 3、Ideation、Sprint、Growth、Stunts、Brand、Creative、Strategy、Concept、Big Idea、Campaign和Agility
地点
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主要
获取路线
US，New York
Beers With Friends ??员工
动态
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What happens when you ask top marketers to name their favorite brand—besides their own? At #ExpoWest, I found out. Let’s just say some brands are clearly doing it right. ?? Every year, Expo West is a masterclass in branding. Thousands of food and wellness brands—big and small—compete for attention. Some have flashy booths. All rely on samples (and merch too if we're lucky!) ?? But the real standouts? They’re the brands that people talk about when they’re not in the room. ?? So, I decided to put that to the test with my own Pub Quiz. ?? I walked the floor and asked marketing leaders: “What’s a brand here that you really admire—and why?” No prompts. No categories. Just a gut reaction. The brands that kept coming up weren’t necessarily the biggest. They weren’t the ones with the biggest booths, the biggest budgets, or even the biggest followings. Instead, they had: ? A clear, ownable point of view. They weren’t just selling a product—they were standing for something. ? Consistency across every touchpoint. From packaging to social to in-store experience. ? An emotional connection. People didn’t just like them—they were rooting for them. Check out responses from ?? McKenzie Smith Valesko | Once Upon a Farm ?? Julie Ozlek Garber | Soom Foods ?? Andrea Schwenk | Egglife Foods, Inc. ?? Paul Hemingway & Camille Balfanz | Litehouse Inc. ?? Kayt Bennett | Flora Food Group ?? If you were at Expo West, what brands caught your attention? ?? If you weren’t—what’s one brand you admire right now and why? #ExpoWest #Marketing #BrandBuilding #ConsumerTrends #CPG #BrandLove Kodiak Cakes, Chomps, DEUX, OLIPOP PBC, Banza, TOPO CHICO, Natural Products Expo, Beers With Friends ??
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This is your sign to order in tonight. Congrats to Jessica Serrano Megan Zilenziger Kayt Bennett Matt Weingarten and everyone at DIG. on this winter campaign launch. We love working with this team ??. And zooming in the steak.
At DIG, we believe in taking the longcut so you don’t have to. Our winter menu is all about bold flavors, hearty dishes, and the kind of care you can taste in every bite. ?? What’s new? We’re bringing steak back to the line! Grilled to perfection at 500 degrees, rested, and sliced to order, it’s not just any steak—it’s steak done the DIG way. Plus, we’ve introduced seasonal sides and dishes that highlight the comfort and warmth of the season. Because while shortcuts are fine for some things—like squeezing in a spin class or finishing that holiday shopping—we think your food deserves better. Let us be your shortcut to a well-cooked meal this winter. Trust us, it’s worth it. #WinterMenu #NoShortcuts #LongcutsToFlavor #DIG
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This year the best Black Friday deal is this Limited Edition 1:1 Beer Run drop featuring these elite content experts - a steal at any price! If your brand has leftover 2024 budget and you need to use it or lose it, start smashing that bid button! Bidding ends Cyber Monday! Great for: ?? Making a splash on a new social platform? ?? Getting a whole new brand story? ??Kickstarting your 2025 content strategy ?? Winning over extremely online consumers ??♂? Making sure your content doesn't suck Dana Hork james wood Rachel Sklar Simone S. Oliver Michele Fino #blackfriday #brandbuilding #content #sprint #budget #modernmarketing #cybermonday #BFCM
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Can a group of ridiculously talented people crack a ridiculous problem over beers? Our founders Dana Hork and james wood grabbed top marketers, creatives, and communications professionals to find out in our first ever BWF Happy Hour. The brief: give Black Friday a festive makeover with a new name that says, “It’s the holidays—grab deals and good vibes, minus the chaos.” Spoiler: Good vibes won the day. ??
Imagine a Black Friday with no stress, just good vibes. ?? When you spend all day thinking about brands, it’s hard not to notice when things could really use a rebrand. Case in point, Black Friday. Saddled with so much baggage and bad vibes, it’s crazy to think marketers still leverage it at face value. Can’t we do better? That was the challenge we tackled last night at our very first Beers With Friends ?? “Happy Hour” where ridiculously talented people try to solve a ridiculous problem over beers. james wood and I gathered a group of top marketers, creatives, and communications professionals to give Black Friday a festive makeover with a new name that says, “It’s the holidays—grab deals and good vibes, minus the chaos.” From the dozens of ridiculous things we all scribbled down in our cocktail napkin notebooks (Bargain Binge, Snack Friday, Friday Friday Gotta Get Down On Friday, etc), a few ideas rose to the top: ?? For You Friday (FYF): Inspired by TikTok’s For You Page, the day after Thanksgiving is an opportunity for modern brands to engage new generations of consumers with concepts like wellness, self-care, and individualism, encouraging people to do their own thing in their own way (e.g., unplug, meditate, be with friends).? ?? Block Friday: Where everyone would attend giant block parties held in major markets to share food, drink, and music – and participate in a large 'buy nothing' regift exchange. You may not want that scented candle you got last year, but someone else might be stoked to have it. ?? Black Tie Day: If Halloween’s total domination of the fall season has taught us anything, it’s that people want an excuse to get dressed up. So why not make the day after Thanksgiving a formal affair where we don our fanciest looks to partake in any number of activities like taking family photos, shopping in style, or treating friends to a fancy dinner. ??♀? And finally, we all agreed that a more welcome and fitting moniker might be 'Friday. Just Friday." In 2024, year-round deals feel overhyped and always on, so now Black Friday does just feel like any other Friday. Let us know which rebrand you like best ?? Thanks so much to our ridiculously talented friends Amy Shoenthal, Roze Pirvany, Jeanne Meyer, Michele Fino, Raymond Sultan as well as to Luminary and Glass Ceiling Rooftop. #Creativity #Marketing #BlackFriday #Entrepreneurship?
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Our CEO Dana Hork joined Christy Hiler on this episode of Own It and, well...she owned it! ?? Listen now!
This week on Own It, we’re talking to Dana Hork from Beers With Friends ??. With that name, you might anticipate a lively conversation, and you aren’t wrong. Dana’s agency says they can crack just about any business problem better, faster and without the B.S. They call these five-day sprints Beer Runs. As you can imagine, we dig into her agency and its unique approach, but we also discussed the when, where and why of starting it and building the agency that way. We looked at her journey and got her very energetic answers to those problems we discuss here often — closing the gender gap in agency ownership. This episode was so much fun. You’re going to enjoy it. https://lnkd.in/emNBZTA8 #ownership #advertising #adagency #feminism #entrepreneurship
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Big thanks to Aliza Freud at SheSpeaks Inc. for chatting with our CEO Dana Hork - it's a masterclass in all things brand, social and marketing!
A lunchtime Beer with Friends? Yes, please! Join me as I talk to branding expert Dana Hork of Beers With Friends ?? Dana is the former Head of Social for Walmart. and her start-up agency is helping companies like DIG, Virgin Galactic, Perfect Bar and other create disruptive campaigns that connect with consumers.
Powerhouse Women w/ Dana Hork
www.dhirubhai.net
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Just because you're in your pajamas doesn't mean you can't eat off a plate. DIG. believes in you. You can totally have dinner for dinner. We're all rooting for you. ??
Beers With Friends Seeks to Disrupt Existing Behaviour with New Campaign for DIG https://lnkd.in/eJE93f3n Beers With Friends ?? Dana Hork james wood #MarCommNews
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Hard launch. ??
Former Walmart Client/Agency Duo Launch “Beers With Friends” https://lnkd.in/eRyWHtYV Beers With Friends ?? Dana Hork james wood #MarCommNews
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Our CEO Dana Hork and CCO james wood had a blast breaking up with sad dinner to launch DIG.'s fall menu and kick off our Dinner Deserves Dinner campaign! Thanks so much to Jessica Serrano Megan Zilenziger Kayt Bennett Matt Weingarten! 5 stars: would break up with sad dinner again!
Over 250 NYCers joined us for a Sad Dinner Breakup Party on Tuesday night. We all have sad dinner stories, but we’re over it now. DIG dinner is here, available after 3 PM. #dinnerdeservesdinner
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