Beers With Friends ??

Imagine a Black Friday with no stress, just good vibes. ?? When you spend all day thinking about brands, it’s hard not to notice when things could really use a rebrand. Case in point, Black Friday. Saddled with so much baggage and bad vibes, it’s crazy to think marketers still leverage it at face value. Can’t we do better? That was the challenge we tackled last night at our very first Beers With Friends ?? “Happy Hour” where ridiculously talented people try to solve a ridiculous problem over beers. james wood and I gathered a group of top marketers, creatives, and communications professionals to give Black Friday a festive makeover with a new name that says, “It’s the holidays—grab deals and good vibes, minus the chaos.” From the dozens of ridiculous things we all scribbled down in our cocktail napkin notebooks (Bargain Binge, Snack Friday, Friday Friday Gotta Get Down On Friday, etc), a few ideas rose to the top: ?? For You Friday (FYF): Inspired by TikTok’s For You Page, the day after Thanksgiving is an opportunity for modern brands to engage new generations of consumers with concepts like wellness, self-care, and individualism, encouraging people to do their own thing in their own way (e.g., unplug, meditate, be with friends).? ?? Block Friday: Where everyone would attend giant block parties held in major markets to share food, drink, and music – and participate in a large 'buy nothing' regift exchange. You may not want that scented candle you got last year, but someone else might be stoked to have it. ?? Black Tie Day: If Halloween’s total domination of the fall season has taught us anything, it’s that people want an excuse to get dressed up. So why not make the day after Thanksgiving a formal affair where we don our fanciest looks to partake in any number of activities like taking family photos, shopping in style, or treating friends to a fancy dinner. ??♀? And finally, we all agreed that a more welcome and fitting moniker might be 'Friday. Just Friday." In 2024, year-round deals feel overhyped and always on, so now Black Friday does just feel like any other Friday. Let us know which rebrand you like best ?? Thanks so much to our ridiculously talented friends Amy Shoenthal, Roze Pirvany, Jeanne Meyer, Michele Fino, Raymond Sultan as well as to Luminary and Glass Ceiling Rooftop. #Creativity #Marketing #BlackFriday #Entrepreneurship?

This week on Own It, we’re talking to Dana Hork from Beers With Friends ??. With that name, you might anticipate a lively conversation, and you aren’t wrong. Dana’s agency says they can crack just about any business problem better, faster and without the B.S. They call these five-day sprints Beer Runs. As you can imagine, we dig into her agency and its unique approach, but we also discussed the when, where and why of starting it and building the agency that way. We looked at her journey and got her very energetic answers to those problems we discuss here often — closing the gender gap in agency ownership. This episode was so much fun. You’re going to enjoy it. https://lnkd.in/emNBZTA8 #ownership #advertising #adagency #feminism #entrepreneurship

A lunchtime Beer with Friends? Yes, please! Join me as I talk to branding expert Dana Hork of Beers With Friends ?? Dana is the former Head of Social for Walmart. and her start-up agency is helping companies like DIG, Virgin Galactic, Perfect Bar and other create disruptive campaigns that connect with consumers.

Beers With Friends Seeks to Disrupt Existing Behaviour with New Campaign for DIG https://lnkd.in/eJE93f3n Beers With Friends ?? Dana Hork james wood #MarCommNews

Former Walmart Client/Agency Duo Launch “Beers With Friends” https://lnkd.in/eRyWHtYV Beers With Friends ?? Dana Hork james wood #MarCommNews

Over 250 NYCers joined us for a Sad Dinner Breakup Party on Tuesday night. We all have sad dinner stories, but we’re over it now. DIG dinner is here, available after 3 PM. #dinnerdeservesdinner

Cheers to the 200+ marketers we’ve spoken with over the past year who told us Beers With Friends ?? was a great idea - you were right. ?? james wood and I are so honored to be featured in this Ad Age story about agencies putting sprints at the heart of their offerings. We know firsthand that brand marketers crave agility and de-risked ways to try new things. It’s great to see the list of alternatives growing. ????♀? A huge thanks to Ad Age's Brian Bonilla for chatting with us. ?? We're also grateful for our partnership with Jessica Serrano at DIG. We're so glad this piece shared behind-the-scenes insights from Jessica about our first 5-Day Beer Run together that's now blossomed into an ongoing partnership. ?? Shout out to Lynne Collins and Pat Sloan for your support along with Chris Cassidy for the headshots.?? And most importantly, thank you to our roster of launch clients who said ‘yes’ and jumped into a new way of working to do more, better, and much, much faster.?? ?? DIG.: Jessica Serrano, Kayt Bennett, Megan Zilenziger, Sophia Feleke ?? Virgin Galactic: Chelsea Chang, Chloe Taylor ?? Perfect Snacks: Meredith Diehn ? ?? GORGIE: Michelle Cordeiro Grant, Madi Lieber ???? Hally Hair: Kathryn Winokur ?? Thoughtful: Elizabeth Cordry Shaffer, Marc Lore ?? #DontBanEquality & McPherson Strategies: Susan McPherson

cooking up something good with DIG. ?? x ??