?? Founders: How Long Should You Lead Sales Before Making Your First Hire? Many plan to make their first sales hire around $1–2M ARR. But Kira Noodleman, partner at Bee Partners, suggests waiting until $3–5M. Why? Because early sales isn’t just about closing deals—it’s about deeply understanding customer needs, market positioning, and building a repeatable process. ?? What do you think? When should a founder step away from sales? Drop your thoughts below! ?? #FounderLedSales #Startups #SalesStrategy #BeePartners
How long should a founder be doing founder-led sales? What milestones signal that you're ready to make your first sales hire? I frequently hear founders say they plan to hire for sales once they get to $1-2M in ARR (where they're using MRR to project out ARR, or calling revenue "recurring" even when it isn't). Kira Noodleman, a VC at Bee Partners, thinks this is way too early; she's looking for a founder to be at the helm of sales until at least $3-5M in revenue. Kira says the founder's job is to "integrate all the parts of the business into how you're approaching a customer." That takes way more time and dedicated effort to achieve than leveraging your network and friends to get your first few customers. You need a repeatable sales process, tailored around a very specific ICP in order to scale successfully. Whether you like sales or not, you as the founder are the person who is best suited to build this initial sales process. If you need help with this, let's talk. Follow me ?? for more nuggets from my interview with Kira about her VC perspective, and for other practical advice for doing founder-led sales.