Beeler.Tech

📊 Publishers need benchmarks. Fact. And that’s exactly what companies like Adomik are trying to help the industry with right now. Recently, Rob spoke to Chief Product Officer and Cofounder, Jean-François Bernard, to explore the findings of their Q4 Report, broken down into: 🔸 Curation 🔸 High CPM Values in Deals 🔸 Growth of Instream Video 🔸 Top Brands (still) Dominated by Retail Check out the full conversion below 👇 #curation #CPM #video #instream #retail #revops #publisherrevenue #QandA

🇨🇦 Digital Day Camp is back! Join us on April 9 for the #digitalmedia event of the year. If you’re senior level at a #publisher, #agency, #adtech company, or brand, this is where you need to be 📍 Join hosts Rob Beeler and David U.K. as they bring together digital media decision-makers to discuss how we can propel #digitaladvertising in Canada. ❌ No panels. No sales decks. No passive listening. Just constructive conversations on #programmatic, #CTV, #DEI, #AI, the #Canadian marketplace, cross-industry #collaboration, and much more besides. Not yet registered? Book your place today!  (🔗in comments) #digitalmarketing #publishers #agencies #brands #DDC2025 #digitaldaycamp #toronto

🚀 Looking for an #adops aficionado to scale operations, optimize #revenue, and ensure seamless client onboarding? With a proven ability to bridge adops, #productdevelopment, and revenue teams across large #publisher networks, Job Seeker 22 can create efficient workflows that set organizations up for long-term success. So far, they have: 🏅 Helped grow a company from its first employee to a team of nearly 60 👥 🏅 Spearheaded a new revenue stream model, driving 230% revenue growth in one year 📈 Think this could be your next #revops leader? Find their full profile in the comments ⤵️ #hiring #jobboard #jobs #recruitment #adtech #operations #clientsuccess #newyork

⌛ How does Google’s #PrivacySandbox help publishers maintain their brand values without the need for third-party #cookies? Find out in Privacy by Design - a brand-new #podcast series by FT Strategies in collaboration with Privacy Sandbox. 🎧 In the first ever episode - The value of consumer relationships in the age of privacy - host Lisa MacLeod speaks to Rob about the importance of: ✅ building close relationships with digital audiences ✅ partnering with #adtech providers to discover and advance solutions that can help bridge the gap between #publishers and audiences looking to engage further with online #content #privacybydesign #privacy #audience #interview

Four personas will show up tomorrow at #AdTech #Economics #Forum. #1. #finance leaders come to the #forum to dissect adtech money flows, hone valuations, and get deals done #2. #marketers show up to gain fluency in financial conversations that influence budgets and strategic decisions. #3. #publishers attend to figure out where to invest next and how to convert billions in invested capital into the new frontier. And then there is #persona #4. The #AdTech #Operators. They come to the forum to make #deals. Pascal Gauthier was one of the #OGs at Criteo. He is a great motivator. In the early days of the company, he repeatedly reminded everyone about "the most important thing:" You have to make #deals. He'd give talks in Paris, London, NYC, Boston, Tokyo, etc. reminding everyone of the most important thing... go make #deals. He'd say, "I am not talking about #salespeople making deals with #customers, that's obvious." ➡️ #sales have to make deals with #product people and vice-versa ➡️ #managers have to make deals with #directreports and vice-versa ➡️ #bizdev has to make deals with #partners and #suppliers and vice-versa ➡️ #pubdev has to make deals with #publishers and vice-versa ➡️ #hiringmanagers have to make deals with #talent and vice-versa ➡️ #CEOs have to make deals with #CFOs and vice-versa ➡️ #CROs have to make deals with #CFOs and vice-versa ➡️ #Founders have to make deals with #investors and vice-versa... in the best and worst of times #tradeoffs have to be dealt with everywhere. #economics is the science of trade-offs. Connor McGogney, head of corp dev at Criteo knows about getting deals done. He'll make a welcome toast tomorrow morning at our breakfast reception. So get to #AdTech #Economics #Forum, grab a cup of coffee, and go make a deal! Good luck! #adtecheconomicforum #adtech #atef2025

🌠 Two more sleeps until AdTech Economic Forum at The Times Center #NYC! We can’t wait to welcome both attendees and speakers, not least Mathieu Roche (ID5.io) and Todd Parsons (Criteo), who will be interviewed by our event co-founder Rob Beeler on: 👤 Economics of Identity: AdTech’s Past, Present, and Future As third-party #cookies disappear, #privacy regulations tighten, and alternative #identitysolutions emerge, the very foundation of programmatic advertising is being rewritten: 🍪 How has #identity shaped adtech’s #economic model?  🍪 What is the real state of identity today - and what’s working (or not)?  🍪 What’s next for #audiencetargeting in a post-cookie world? Who’s going? Hit us up in the comments! 🗣️ #ATEF #forum #ATEFNYC #IDresolution #SSP #DSP #programmatic #conference #data

🤝 Mergers and acquisitions have long been a driving force in #adtech, shaping industry consolidation, competition, and innovation. But how do the corporate development pros evaluate potential deals? 🎯 That’s just what Sanja Partalo (S4S Ventures) will be asking Rohit Dube (The Trade Desk) and Todd Randak (DoubleVerify) in two days’ time at AdTech Economic Forum. 🇺🇸 Hope you can join us for AdTech M&A: The Corporate Development Perspective - plus much more content besides - in what is shaping up to be the adtech #event of the year! If you haven’t signed up, there’s still time - head to the event page to find out how👇 #ATEF #economic #forum #ATEFNYC #MandA #corporatedevelopment

🙏 As we continue to grow day by day, we want to take a minute to thank our wonderful members for helping shape the Beeler.Tech #publisher #community into what it is today: 🤝 A safe, fun, supportive environment in which #digitalmedia professionals can learn from each other, laugh with each other, and most of all, make lifelong connections. Whether in our vibrant #beelertech Slack community, interactive virtual roundtables, or industry-famous in-person events, you’re not just an observer. You’re a participant, and you’re actively helping to drive the narrative for the future of #digitaladvertising. In fact, all of our events are strategically programmed to dig into the issues that matter most, spark ideas you can act on, and deliver solutions you’ll actually use. So if you haven’t already, come on in, the water’s fine 💧 To find out more, head to the link in comments 🔗 #publisherrevenue #communityovercomplexity #publishers #sellside #adops #revops #joinourcommunity

In partnership with Yahoo, AdTech Economic Forum has offered an incredible opportunity to up-and-coming adtech professionals at media agencies, adops professionals at publishers, programmatic traders, sales, marketing and of course, folks working in finance. The winners receive a free ticket to ATEF this week! Response to the program has been overwhelming with receiving so many applicants that we had four more adtech companies step up to sponsor additional AdTech Futures attendees. A huge thanks goes to Yahoo and to Aditude, Mediaocean, Index Exchange, and Scope3 for making this program a reality! The The AdTech Economic Forum is THIS Wednesday! Deals will be made. Strategies will shift. The future of AdTech will be debated in one room, one day, one unfiltered conversation. Don’t miss it! Learn more! see the link in the comments Register! see the link in the comments

Few people understand the realities of the #publisher business better than Rob Beeler, an industry legend who has spent his career at the intersection of #media, #technology, and #monetization. His take on the hottest topics right now? 🔹As #sellside #curation shifts ad dollars and power dynamics, how are major publishers responding?  🔹What role does #firstpartydata, curation, and alternative revenue models play in their future? 🔹 And how do they balance ad monetization and #UX in what is turning into an outcome-driven buyer mentality? Next week, you can hear Rob as he sits down with Jonathan Roberts (Dotdash Meredith) and Matt Sanchez (Yahoo) to answer these questions in: Publisher Perspective: Challenges, Opportunities, and the Road Ahead (But only if you have a ticket to AdTech Economic Forum! 🎫 Hurry, head to the link in the comments to secure your spot) #ATEF #conference #publisherrevenue #adtech #economic #NYC