Beeler.Tech

💎 Adops is arguably one of the most multifaceted functions across a publisher organization. 💻 As OAO’s Craig Leshen tells us, keeping up with the tech stack is only half the battle - working with sales and agency teams, and understanding their KPIs, is also key to campaign success. 💎 So how can #publishers manage each facet efficiently? Read the full story in the comments to find out  🔽 Beeler.Tech #revops #adops #adstack #efficiency #monetization #publisherrevenue #adopsdotcom #reporting

🔦 This week, we’re spotlighting Job Seeker 2! Looking for a Director/VP role in Inventory, Yield, or Digital Operations, they have: ✔️ Nearly 20 years’ experience in economics and #digitaladvertising ✔️ Grown a digital business from $9MM to $50MM ✔️ Developed countless tools, workflows, automated systems ✔️ Onboarded ad servers, OMS, Audience DMPs and more If this sounds like a good fit, check out the full profile and more below (link in comments)👇 #hiring #jobboard #digitalmediajobs #jobs #publisher #operations #recruitment #publisheroperations

Should you manage or delegate your #adstack? 🤔 That’s the question Melissa S Chapman will be asking the team at OAO in our Beeler.Tech special: ☕ Coffee, Tea, & AdOps: To Manage or Delegate Your Ad Stack & Inventory? In this publisher-only session, Craig Leshen, Travis Ayer, and Michael Edwards will: ✅ explore key considerations behind each approach, from full control over your #adops to outsourcing  ✅ explain how each approach aligns with your structure, challenges, and #monetization goals ✅ highlight which factors - from ad layout and trafficking to tech partnerships and reporting - can help you drive optimal performance and revenue ☕ And as if that wasn’t enough, you’ll also receive a treat in the coffee, tea, and ad ops theme (USA & Canada only). Not yet registered? Book your space today (link in comments) 👇 Please note this is a publisher-only event. #revops #outsourcedadops #adopsdotcom #managedservices #communityovercomplexity #publisherrevenue

#6. That's the number of days left for the green shoot adtech companies to apply to pitch at #AdTech #Economic #Forum in London on #February #6. If you’re an adtech player then apply to get on stage and convince our audience and judges of your #thesis. As a founder, that's your only mission every day... convince the world of your thesis to get deals done. AdTech Economic Forum #London is the place the shine and hone your skills. Our audience and judges will hear from founders across #6 categories: 1️⃣ Agency Tech 2️⃣ DSP Tech 3️⃣ Data Tech 4️⃣ Curation Tech 5️⃣ SSP Tech 6️⃣ Publisher Tech That day starts by warming up our audience with a few quick interviews with #1 angel investor, #2 venture investors, and the #1 king of M&A. hashtag #Interview #1: Rémi Lemonnier, angel investor #Interview #2: Giovanni Strocchi, Venture Partner at BlackSheep Fund #Interview #3: Claire Houry, General Partner at Ventech #Interview #4: Sir Martin Sorrell, Executive Chairman at S4 Capital Group / Monks. Then we'll hear six pitches that are changing the advertising world! ⬇ Check out the application link in the comments below. Good luck!

Welcome to our all-new job section, bringing you the best talent for 2025! First up this year is Job Seeker No.1: ⭐ A Senior Manager / Associate Director looking for their next role in Programmatic / Performance Marketing / Paid Media  ⭐ Highlights include driving record-high revenue for #BFCM 2024 across multiple clients with an average ROAS of 20-40x (check out profile link in comments) ⭐ West Coast hours preferred Sound like your potential next hire? Check out their full profile (link in comments) 👇 #digitalmedia #digitalmediajobs #jobs #publisher #operations #recruitment #publisheroperations

🔢 #Publishers, how can you find your next million prospects? 🎱 By knowing your audience - both on and offsite. As 5x5’s Dave Zahner tells us: “You might know that a user has visited your newsletter/premium content/event landing page five times in the past week without making a transaction. If you only know the IP address, or have a cookie on that user, you can only retarget them in a few channels. But if you have access to hashed emails, verified mailing addresses, LinkedIn profiles MAIDs (mobile IDs) etc, this opens up a whole new set of channels to retarget.” 💎 By working with a #dataenrichment partner, you can supplement your existing #data set with new insights to unpack each monetization opportunity across your sites. Read the full story in the comments to learn more  🔽 #audiencedevelopment #firstpartydata #datacoop #datacooperative #publisherrevenue #identity #identityresolution #monetization #revops Beeler.Tech

🎆 …And, we’re back! Happy New Year from all of us here at Beeler.Tech. New year, new community? If you’re looking to become part of a space where you can be heard and learn from others in 2025, come and join our #community of #revops and #adtech professionals as we navigate the complex and ever-changing #publisher ecosystem together. 🙋 Have any questions? We’re here to help. Join us today (link in comments) 👇 #happynewyear #HNY #communityovercomplexity #community #publishers #sellside #joinourcommunity

Who - or what - is Beeler.Tech anyway?   In a nutshell, we’ve created a #community of 4k #revops and #adtech professionals navigating the complex and ever-changing #publisher ecosystem. Why join? 👀 We carefully vet members to ensure a best-in-class community 👂 We create a space to be heard, and to learn from others 🗣️ We cut through the noise and help each other figure out what’s next in cookieless advertising, data strategy, brand safety, privacy, direct-selling best practices, and a whole lot more. Want in? Join the Beeler.Tech community today (link in comments) 👇 #communityovercomplexity #publishers #sellside #joinourcommunity

❄️ Happy holidays! ❄️ 🕯️Whether you’re celebrating Christmas, Hanukkah, Kwanzaa, Boxing Day, Santa Lucia, Las Posadas, St. Nicholas Day, or any other occasion this December… ...from all of us here at Beeler.Tech, we hope you have a restful time with your loved ones and we look forward to seeing you again in January 2025! 🎄 #holidays #seasonsgreetings #holidayseason #communityovercomplexity #publisher #community

Thought 2024 raised the bar for industry events? Wait until you see what the Beeler.Tech team has lined up for 2025! 👀 🇬🇧 February 6: We head over to the UK for AdTech Economic Forum London 🇺🇸 March 2-5: It’s time for Base●Camp: Red Rock Canyon 🗽 March 19: Our second forum of the year; it’s AdTech Economic Forum NYC - March 19 🇨🇦 April 9: Canada, here we come for Digital Day Camp Toronto 🍎 May 6: It’s back to the Big Apple for Navigator NYC 🇺🇸 June 4: It’s the one and only… Beeler●BASH! 🇬🇧 June 10: We’re back to see our publisher friends in the UK for Navigator London 🇺🇸 October 5-8: Our infamous #basecamp makes it way to Georgia for Base●Camp: Savannah 🇵🇹 November 2-5: Off to sunny Portugal for Base●Camp: Lisbon See you in 2025? Interested in attending? Let us know by clicking the link 👇 in comments. #events #digitaladvertising #adtech #industryevents #networking #publishers #2024events #2025events #communityovercomplexity #global  #basecamp #adops #revops #revenueops