Ecowiser

Proearth by Azorte is a brand that Reliance Retail markets and sells on its website Ajio. It considers itself a pro-earth brand i.e. good for the earth brand. Husband recently ordered a sweatshirt from this brand where the website clearly mentions "100% organic cotton" under the Product Details section. What came to us was a sweatshirt with a tag that said "This garment is made with recycled polyester blend", and the composition was written as 60% cotton and 40% polyester. Photos attached. This happened with 2 other garments. So, 100% organic cotton also includes recycled polyester. Who knew? As you may know, Reliance has also brought back fast-fashion polyester brand Shein to India. Making so many clothes out of polyester is a polluting process and then after these clothes are worn, millions of tons of textile waste end up in landfills or is incinerated. A polyester pandemic has been unleashed, yet again. I wrote about this in a recent edition of Break the Bubble. Link in comments!

A great initiative by Revant Himatsingka (Food Pharmer) - please sign the petition here if you feel Alcohol should also have a nutrition label

The man I am married to ordered a pumpkin from Akshayakalpa Organic recently and it came wrapped in leaves and thread, like my idli order from Udupi Park used to! We order vegetables and fruits (when we can't pick them ourselves in our own grocery bag which happens often) that were grown without chemicals, but the packaging in which they are sometimes delivered bothers me. For instance, Farmizen delivers in bags that they take back. But they sometimes also use multiple paper bags to put vegetables in and if it's a fruit like fig or strawberries, then they use plastic boxes because these fruits get squished easily. Still figuring out an alternative to these but seeing this pumpkin wrapped in leaves today made me realize there could be such simple, effective solutions for some vegetables at least! Love love this idea, Akshayakalpa! Thanks for trying something new (or old?). As a customer, you won my heart with your packaging. #inspiring #sustainability #cleanfood #plasticpackaging #sustainablepackaging #healthyfood cc Ram Chaitanya - another inspiring individual who spends a considerable amount of time helping brands become more sustainable

Billions are spent to convince us we need more. But do we really? Every ad suggests we're missing something, but perhaps we're not. This Black Friday, before getting caught up in the deals, consider: Do you need it, or is it just the allure of a discount? What if, instead of buying more, we decided to: - Let go of the idea that we're incomplete without new things. - Ignore the pressure to follow trends that don't serve us. - Separate our worth from what we own. Our constant demand for more—from fashion to technology—is depleting natural resources and impacting the environment. Every product carries hidden costs, from the energy used to produce it to the waste left behind. This year, we can choose differently. Let's shop consciously. Purchase what truly adds value. Support brands that care for people and the planet. Here's to making meaningful choices. #Sustainability #BlackFriday #MindfulShopping #GreenLiving

We’re just a few days away from the U.S. Elections, with over 2,000 seats on the line, including the presidency itself. Apart from many crucial issues like the economy and global affairs, the stakes couldn’t be higher for climate action. This election will shape the policies and commitments at every level of government, from federal climate legislation to state and local clean energy initiatives. Now is the time for U.S. citizens to educate themselves about the climate policies of each of the presidential candidates, as well as seats up and down the ballot. To ensure the strongest climate advocates are elected, make sure you’re informed on what each candidate is proposing: Read Campaign Platforms: Most candidates outline their climate plans on their websites. Use Nonpartisan Resources: Platforms like Ballotpedia, League of Conservation Voters, and Vote411 offer breakdowns of candidates’ environmental records and policies. Local and National News: Many news outlets provide comparisons of candidates’ positions on climate, helping you see who’s prioritizing action and who’s not. This election matters, and every vote counts. Make sure you, and everyone you know, are ready to vote for climate action.

In our fast-paced world, finding harmony between personal well-being and environmental stewardship is more crucial than ever. Yoga, often celebrated for its mental and physical benefits, also offers profound insights into how we can live more sustainably. 1. Mindful Living: Yoga teaches us to be present and aware, not just of our breath but also of our actions and their impacts. By cultivating mindfulness, we become more conscious of our consumption habits and the resources we use, leading to more thoughtful and eco-friendly choices. 2. Eco-Friendly Practices: From eco-conscious yoga mats to sustainable clothing brands, many aspects of our yoga practice can reflect our commitment to the planet. Choosing products made from recycled or organic materials, supporting brands that prioritize sustainability, and practicing in spaces that follow green practices are all ways to align our yoga practice with our values. 3. Holistic Approach: Yoga encourages a holistic approach to life, emphasizing balance and interconnectedness. This perspective can inspire us to see the link between personal well-being and environmental health, motivating us to adopt practices that benefit both ourselves and the Earth. By integrating these principles into our daily lives, we contribute to a more sustainable future while enhancing our own well-being. Let’s continue to explore how our yoga journey can inspire and reflect our commitment to a healthier planet. #Yoga #Sustainability #MindfulLiving #EcoFriendly #GreenPractices #HolisticHealth #SustainableLiving #YogaCommunity

The consumer goods industry is undergoing a transformative shift towards sustainability, driven by innovation and a growing demand for eco-friendly products. Here’s a look at some of the latest innovations in sustainable consumer goods and how businesses can leverage these trends: 1. Biodegradable Packaging: Traditional plastic is out; biodegradable and compostable packaging is in. From plant-based plastics to edible packaging, businesses are finding new ways to reduce waste and appeal to eco-conscious consumers. 2. Circular Economy Models: More brands are adopting circular economy principles—designing products that can be reused, repaired, or recycled. 3. Eco-Friendly Materials: The use of innovative, sustainable materials is on the rise. From mushroom leather to recycled ocean plastics, these materials not only reduce environmental harm but also set brands apart as leaders in sustainability. 4. Low-Impact Manufacturing: Advances in manufacturing technology are enabling the production of goods with minimal environmental impact. 5. Energy-Efficient Appliances: In the home goods sector, energy efficiency is a key focus. New innovations in smart appliances and energy-saving devices are not only appealing to eco-conscious consumers but also offer long-term cost savings. 6. Sustainable Supply Chains: Blockchain technology and other innovations are helping to create more transparent and sustainable supply chains. 7. Plant-Based Products: The plant-based revolution is not just for food. From cosmetics to cleaning products, plant-based alternatives are gaining popularity as consumers seek out natural, chemical-free options. What innovations in sustainability are you most excited about? #Sustainability #ConsumerGoods #Innovation #EcoFriendly #SustainableBusiness #GreenProducts #CircularEconomy

Looking to buy sustainable products but not sure where to start? Introducing Ecowiser?– your go-to platform for all things sustainable! ?? You can now shop for eco-friendly products directly from their website (currently available in the USA, with plans to expand to #India soon!). I had the pleasure of speaking with Ram Chaitanya, the founder of Ecowiser, who shared his inspiring journey and some of the business strategies driving this initiative. ??? Ecowiser was founded by a group of passionate individuals dedicated to addressing the #climate and #environmental crisis. Their mission? To bridge the gap between ideas and action by making sustainable living easy and accessible. They've curated a wide range of #trustworthy, #affordable, and high-quality brands, making it easier for you to make informed, #eco-conscious decisions without the hassle. A big thank you to?The Sustainability Mafia and?Anish Madeti?for making this connection possible! #Sustainability #EcoFriendly #ClimateAction #Ecowiser #GreenLiving #SustainableProducts #Climate #ThesustainablityMafia

We've seen some truly innovative sustainable materials and packaging solutions emerge in recent years. It's amazing to see how companies are rethinking traditional products and processes to create eco-friendly alternatives. The common thread? These innovators are challenging the status quo and showing that sustainability isn't a constraint - it's a launchpad for fresh ideas, creative problem-solving, and products that are good for both people and the planet. What other sustainable innovations have caught your eye lately? Please share your thoughts in the comments. #SustainableInnovation #CircularEconomy #GreenBusiness #EcoFriendly #InnovativeSustainability #Sustainability #GreenLiving

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