Bedrock Platform

Bedrock Platform Announces Integration with Lumen Research to Bring Attention-Optimised Media Buying to Curated Advertising Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration empowers media buyers to optimise campaigns based on real attention metrics, ensuring greater efficiency and higher impact. With this integration, Bedrock users can now activate Lumen’s segments directly within their curated deals, leveraging modelled insights to make more informed, signal-led bidding decisions. How It Works Advertisers using Bedrock Platform can now easily toggle on Lumen’s attention segments within their curated deals, enhancing ad quality and effectiveness without leaving the platform. This enables: ●? Optimised Curation – Combine Lumen’s validated attention data with Bedrock’s curation-first approach to maximise media efficiency. ●? Better ROI – Reduce wasted impressions and ensure budgets are spent on inventory that is viewed and truly drives engagement. This integration marks a major step forward in our mission to make curated media trading more effective, transparent, and performance-driven. By combining Lumen’s industry-leading attention data with Bedrock’s composable infrastructure, advertisers now have a smarter way to buy, plan and optimise curated campaigns and unlock better results. Ryan Pestano, CPO at Bedrock said “Our first major integration with Lumen gives our customers a powerful new way to optimize their campaigns. By integrating attention targeting, we're enabling them to move beyond traditional targeting parameters and curate programmatic campaigns based on actual viewer engagement, resulting in more impactful campaigns and demonstrably improved results.” Mike Follett, CEO & founder of Lumen Research adds: "Integrating real attention metrics into media buying is a game-changer for marketers looking to maximise efficiency. By improving ad quality and effectiveness, they can ensure budgets are spent on inventory that’s not just viewable but actually viewed - driving better engagement and stronger ROI. In an era of tighter budgets and higher expectations, marketers can now be confident they have the tools they need to deliver the best results.” Want to learn more? Contact your Bedrock Platform sales representative or email us at [email protected]. About Lumen Research Lumen Research is an eye-tracking technology company that is expanding our understanding of human attention and helping brands to turn attention into action. ? The company initially developed patented eye-tracking technology for creative attention studies, helping advertisers understand how consumers view advertising across online and offline media. Since then, Lumen has evolved to focus on helping brands plan, buy, measure, and optimise advertising based on attention across all types of media.

Thank you Justin Pearse for sitting down with Shane Shevlin last week and hearing about the Bedrock Platform journey so far. https://lnkd.in/emUNkT7t

The ad tech world has been controlled by a small handful for too long. They've stifled flexibility, slowed innovation, and drained budgets with hidden fees. But that’s about to get rocked.? ?? Composable buy-side infrastructure is empowering advertisers and their partners with complete control over their tech stack and their data. No more relying on legacy, off-the-shelf solutions. Now, you can streamline your setup, cut out the inefficiencies, and reinvest those savings into quality media investments and service providers that match your business strategy. ?? Bedrock Platform is leading the charge with a fresh, curation-first approach where buyers can configure their programmatic setup, selecting only the tools, data, signals, and optimisation partners they need for curation, bidding and activation. The result? Is peak media spend and transparent fees with outcome minded curation. ??? Composable tech isn’t just a strategic advantage; it’s the democratisation of the digital ecosystem that the internet had long promised. For the next wave of game-changers, owning your infrastructure is no longer optional. It’s the future. ?? Shane Shevlin and Austin Scott, two of the co-founders of Bedrock Platform, will be at the London Adtech Economic Forum this Thursday and ready to chat after endless late nights, breakthroughs, and a few good war stories along the way.? If you’re attending or interested drop a comment or reach out directly to the team to revolutionise your approach to the curated internet. #AdTech #Programmatic #DigitalAdvertising #ComposableInfrastructure #entreprenuership #MediaBuying #retailmedia #curation #AdEconomicsForum Event info- https://lnkd.in/eB39S59w

?? Announcing the Bedrock Platform advisory board - welcome!

We’re very pleased to welcome commercial leader?Austin Scott?to the team. She joins as chief commercial officer and co-founding partner, a role that will see her develop new and existing revenue streams for Bedrock Platform. She will also play a key part in defining and delivering a future-looking strategy for the company, as well as ensuring that clients are able to realise returns quickly and scale their operations.

Part II of our mini 2-part blog post series on the state of #Curation in digital #advertising. This time we examine how we're aiming to make curation more efficient through #CLC - read more here: https://lnkd.in/euUGvkgm

There’s no doubt that curation is a current hot topic and while it’s great to see it debated so widely it can be frustrating to read opinions that question its value. It’s hugely helpful therefore to see the core arguments laid out so clearly, and we very much echo the sentiments shared in the piece below by Fern Potter and Rob Webster. Implemented and used well, by controlling the quality and relevance of inventory, curation offers the opportunity to rebalance the ad tech ecosystem in the face of the multiple challenges it faces; these include convoluted supply paths, signal loss, the adtech tax – not to mention programmatic’s significant impact on the environment thanks to the over-generation of bid requests. https://lnkd.in/ezgEBTud

Our CEO Shane Shevlin penned a mini 2-part blog post series on the state of #Curation in digital #advertising. First part available to read here: https://lnkd.in/ekWf8iZe

We are delighted to welcome Ryan Pestano to the Bedrock Platform team. ?? Ryan takes up the post of Chief Product Officer and will be instrumental in developing strategies to ensure we deliver products and services that help customers tackle the challenges of the ever-changing landscape of programmatic advertising. Read more about the appointment in our blog post: https://lnkd.in/e54fbBdm #programmatic #curation #firstpartydata #adtech

This week we extend a very warm welcome to the team to James Ryall. James joins us as COO, taking on responsibility for keeping our clients funds safe and protected and ensuring Bedrock Platform complies with all regulatory requirements to operate safely. Welcome to the team, James! #programmatic media buying, #curation, #firstpartydata https://lnkd.in/ehUt4QjE