I love companies and entrepreneurs that solve unsexy problems.
For instance - one of my all-time favorite things I own is the BedJet.
Get hot at night? BedJet can cool you down.
Get cold at night? BedJet can warm you up.
Get sweaty at night? BedJet takes the humidity out of your sleep.
They solved a problem that people aren't really thinking about in an extremely mature category.
People have looked to their mattresses to solve this issue, but innovation isn't happening there.
Giving people the ability to sleep better for a few hundred dollars. What a value proposition!
Even if you slept 1% better for the life of the product, it would be worth it.
What are those every day annoying things that are so small you've learned to tolerate them?
Solve those problems and you're going to get rich.
P.S - Yes, the BedJet is worth absolutely every dollar it costs.
#sales #entrepreneurship