BeautyMatter

RECOGNITION AWAITS ?? Submissions for the 2025 BeautyMatter Awards are open! The BeautyMatter Awards honor the thinkers, makers, and doers in our community whose work pushes boundaries, raises the bar, and defines the future of beauty. ? Businesses from the entire global beauty ecosystem―from the largest multinationals to high-growth indies, from brands to suppliers―are recognized.? ? Now in its fourth year, the BeautyMatter Awards have become a benchmark for excellence, and the ultimate accolade for businesses operating in beauty everywhere. ?? APPLY NOW: https://lnkd.in/eetWCZt2 If you don't enter, you can't win. #BeautyMatter #BeautyMatterAwards #BMawards #beautyawards #applynow

2025 FUTURE50 brand ALLIES OF SKIN is rewriting the rules of skincare—one science-backed formula at a time. Founded by Nicolas Travis, the brand has become known for its multitasking serums, masks, and moisturizers that deliver clinical results without the complexity. With projected 2025 revenue between $25M–$35M, and a presence in global retailers like SEPHORA, Cult Beauty, and Dermstore, Allies of Skin is proving that smart skincare doesn’t have to sacrifice simplicity. Learn more about Allies of Skin: https://lnkd.in/eKK9xUy5 Join the Allies of Skin team in NYC on April 3 at FUTURE50: https://lnkd.in/ehp6e9n9 #BeautyMatter #FUTURE50 #F50Brand #nycevents #beautyconference

?? Recognition that fuels momentum. "BeautyMatter is truly the industry leader and so to be paired with an award from the organization - it's really just going to move our company forward in so many different ways and we're just here to support the industry." — Kendra Bracken-Ferguson, Founder + CEO, BrainTrust Founders Studio ?? 2023 Best Influencer Partnership Award Be seen. Be celebrated. Be recognized among beauty’s best. ? Regular pricing ends tomorrow (3/28) ?? Apply today to save $100 on your entry! https://lnkd.in/eetWCZt2 MORE WAYS TO SAVE: ??? 10% off additional categories ?? Members get 10% off—email [email protected] for your code #BeautyMatterAwards #BeautyAwards #ApplyNow

In the evolving landscape of brand merchandise, several companies are redefining their strategies to enhance consumer engagement and brand identity: ??? MERIT: Introduced the Signature Bag, a machine-washable corduroy makeup tote provided free with first orders. They expanded their merchandise line with The Everything Bag, a canvas tote priced at $52, and collaborated with Completedworks on limited-edition earrings and a mirrored compact. ??? Jeffree Star Cosmetics: Leveraged music industry insights to create a fashion line under the brand, featuring diverse artwork that resonates with the target audience, moving beyond simple logo-branded attire. ??? Anastasia Beverly Hills: Enhanced brand presence through accessories like pins, luggage tags, and keychains, offering consumers additional ways to engage with the brand beyond core cosmetic products. These initiatives exemplify how thoughtful merchandise can reinforce brand identity and deepen consumer connections. Dana Wood explores how brands are diving deeper into merch: https://lnkd.in/e-ekDfid Thank you to Reilly Newman of Motif Brands, Karen Fielding of GENERAL IDEA., Brystal (Rosensweig) Balthazar of BrandSpark, Taylor Lamb of JUNA, Charlotte Sheridan of Quokka Agency UK for sharing your insights on this piece. #beautyindustry #merch #brandmarketing #productmarketing #brandidentity

?? The 2025 FUTURE50 Summit is just 1 week away ? Beauty’s boldest minds. Industry-shaping conversations. Are you in? ?? LESS THAN 10 TICKETS LEFT ?? SECURE YOUR PLACE: https://lnkd.in/ehp6e9n9 #BeautyMatter #FUTURE50 #F50Brands #nycevents

Megalabs USA has acquired Geologie, a skin, hair and bodycare brand sold at Target. #beautyindustry #dealflow #mergersandacquisitions #investmentbanking

The beauty industry faces a significant challenge with small-format plastic waste, such as caps and cosmetic tubes, which often evade recycling processes and end up in landfills. “This is inherently a cross-industry challenge, as small-format packaging is used in beauty, pharmacy, foodservice, beverage, retail, and beyond. We’re inviting our research-phase partners and brands across various sectors to join the Consortium and help address an urgent waste challenge,” - Kate Daly, Managing Partner, Closed Loop Partners’ Center for the Circular Economy The Small Plastics Recovery Report 2025 by the Center for the Circular Economy highlights this issue and proposes actionable solutions. By enhancing recycling infrastructure and consumer awareness, the industry can transform these overlooked plastics into valuable resources, aligning with sustainability goals and regulatory demands. Learn more: https://lnkd.in/eQpj7Cgn ?? Elvis O. KAWEDO #beautyindustry #plasticwaste #sustainability #ecofriendly

?? LAST 2 DAYS OF REGULAR PRICING We asked Carmine Montalto, founder of The Skincarma Blog and 2025 BeautyMatter Awards judge, what he's looking for when reviewing submissions—and let’s just say, he’s got his eye on the details that matter most. ?? Enter by 3/28 to?save?$100?during regular pricing APPLY NOW:?https://lnkd.in/eetWCZt2 #BeautyMatterAwards #beautyawards #2025awards #applynow

Finding the right haircare products shouldn’t be a guessing game, and MYAVANA is proving it doesn’t have to be. Founded by Georgia Institute of Technology alum Candace Mitchell, the brand is rethinking how we approach hair health through AI-powered analysis and personalized product recommendations. From digital tools to physical expansion—including a new store in Uganda—Myavana is quietly reshaping the future of textured haircare, one strand at a time. Elvis O. KAWEDO dives into the full story: https://lnkd.in/eqkjAQxg #beautyindustry #haircare #AI #technology #texturedhair #globalretail #beautyretail

SXSW 2025 brought the heat—and the beauty industry showed up ?? Brands tapped into the spirit of Austin with pop-ups that blended creativity, community, and cutting-edge experiences. BeautyMatter was on the ground as editor Cristina Montemayor moderated a standout panel with DIBS Beauty founders Jeff Lee and Courtney Shields, digging into the brand’s retail strategy and their mission to become a 50-state beauty staple. Take a look inside the beauty that stole the show: https://lnkd.in/e23W_pzm ?? Cristina Montemayor #beautyindustry #SXSW #SouthbySouthwest #events #industryinsights