?? What’s the secret to turning beauty brands into retail powerhouses? It’s not just about having a great product—it’s about winning in-store. That’s exactly what Makeup Revolution did by partnering with Beauty Barrage to level the playing field in the masstige space. ? Brand-trained Beauty Ambassadors ? Retail staff education & shopper engagement ? Increased sales + stronger brand visibility The result? Real consumer connections that drive conversion. ?? In beauty retail, social media buzz can get you noticed—but in-store engagement seals the deal. How are you ensuring your brand stands out at the point of sale? Drop your thoughts in the comments! ?? ?? Read more: https://hubs.li/Q03d6CkC0 #BeautyRetail #RetailSuccess #BrandAdvocacy #BeautyAmbassadors #MakeupRevolution #RetailStrategy #InStoreMarketing #ConsumerEngagement
Beauty Barrage
化妆品
Newport Beach,California 17,591 位关注者
The secret weapon for retail success.
关于我们
Retail Success Starts Here: Sales, Events & Merchandising Expertise at Every Door Beauty Barrage CEO Sonia Summers has spent over 20 years leading national sales teams for multi-million-dollar beauty brands. In 2008, she launched The Beauty Strategy Group to help incubate emerging beauty brands. Through this work, she identified a significant challenge: Getting retail distribution is just the beginning—driving in-store sell-through is the real key to success. Training retail associates, executing in-store events and ensuring strong merchandising are essential to a brand’s performance at retail. However, building and managing a dedicated field team is costly and complex—especially for growing brands. That’s why Sonia created Beauty Barrage—a turnkey, cost-effective solution for brands of all sizes to be represented at the store level. Our outsourced team of over 400 beauty professionals, servicing 4,000+ doors across the U.S. and Canada, acts as an extension of your brand, ensuring your products move off the shelf and into customers’ hands. Our Services Include: ? National & Regional Sales Support – A trained, ready-to-go field team to drive retail performance. ? Expert Training & Education – Custom sales manuals, field training, and ongoing blended learning for retail associates. ? Impactful In-Store Events – Strategic activations that attract customers and boost sales. ? Merchandising & Inventory Management – Ensuring shelves are stocked, testers are available, and inventory levels drive replenishment orders. ? Sales Strategy & Goal Setting – Targeted support aligned with your brand’s sales plan to maximize ROI. Whether you need short-term event staffing or full-scale retail support, Beauty Barrage helps minimize your investment while maximizing your sales potential. Let’s take your brand to the next level—without the hassle of hiring, training, or managing a field team. Ready to power up your retail presence? Let’s talk!
- 网站
-
https://www.beautybarrage.com
Beauty Barrage的外部链接
- 所属行业
- 化妆品
- 规模
- 51-200 人
- 总部
- Newport Beach,California
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Staffing、Training & Education、In Store Events、Retail Sell Thru、Micro-influencers、Pop-up Shops和Experiential Marketing
地点
-
主要
4340 Von Karman Ave
US,California,Newport Beach,92660
Beauty Barrage员工
-
Kirk Summers
COO at Beauty Barrage
-
Sonia Summers
Founder & CEO @ Beauty Barrage |Award Winning Beauty Strategy Maven
-
Erica Rouse
Talent Multiplier/Corporate and Community Leader/Good to Guru Sales Coach/President, BFSN TAMU Constituent Network/Houston Woman Magazine Top 50…
-
Katie Marquardt
Freelance Makeup Artist/Esthetician/Production Manager/Brand Specialist
动态
-
?? The Secret to Winning at Retail in 2024? It’s Not Just About the Shelf Space. Getting into major retailers like Ulta Beauty or Sephora is just the first step. What really drives success is how brands show up in-store. ?? Brands like ?R?BELLA and Virtue Labs are proving that education, engagement, and retail strategy make all the difference. ? Did you know? ? ?R?BELLA saw a 71% sales lift in Ulta stores thanks to a strategic education-first approach. ? Virtue Labs’ success came from in-store storytelling and deep product education. At Beauty Barrage, we help brands increase visibility, train retail staff, and create deeper consumer connections—leading to higher sell-through rates and stronger brand loyalty. ?? Want to learn how top beauty brands are mastering retail success? Read the full article here ?? https://hubs.li/Q03d6CjF0 What do you think is the biggest factor in retail success today? Let’s discuss in the comments! ?? #BeautyRetail #RetailSuccess #ConsumerEngagement #RetailStrategy #BrandGrowth #BeautyMarketing #UltaBeauty #RetailInnovation #InStoreExperience
-
-
?? Luxury Haircare Meets Retail: How Kérastase Won at Sephora ?? Taking a salon-exclusive brand into retail isn’t just about placement—it’s about education, experience, and execution. Kérastase cracked the code with the help of Beauty Barrage, ensuring their expansion into all Sephora locations stayed true to their professional roots. ? Key Takeaways: ? Education is the foundation – Trained Beauty Advisors drive better customer engagement and sales. ? In-store presence matters – Hands-on support ensures brand storytelling translates at retail. ? Strategic partnerships fuel growth – The right retail strategy turns obstacles into opportunities. Kérastase exceeded sales expectations and grew at scale—all because they invested in the right retail execution. ?? Is your brand ready to thrive in retail? Let’s talk about how Beauty Barrage can elevate your in-store strategy. ?? Read the full article: https://hubs.li/Q03cmn950 #RetailSuccess #BeautyIndustry #LuxuryHaircare #RetailStrategy #Kérastase #BeautyBarrage
-
?? Want to Win at Retail? LYS Beauty Did—Here’s How! Breaking into major retailers like Sephora takes more than just a great product. It requires strategy, education, and the right partnerships. That’s why LYS Beauty teamed up with Beauty Barrage—and the results speak for themselves! ? What Made the Difference? ? Expert In-Store Support – Trained ambassadors drove brand awareness. ? Education-Driven Selling – Retail associates & shoppers gained product knowledge. ? Experiential Retail – Engaging events created memorable shopping experiences. ? Strong Brand-Partner Collaboration – A retail strategy built for long-term success. ?? Key Takeaway: A strong retail execution strategy is just as important as product innovation. Want to learn how Beauty Barrage helps brands thrive in-store? Read the full story here ??https://hubs.li/Q03clLFF0 How are you elevating your brand’s retail presence? Let’s discuss in the comments! ?? #RetailSuccess #BeautyMarketing #BrandStrategy #ExperientialRetail #BeautyIndustry #BeautyBarrage #RetailExecution
-
?? The secret to standing out in beauty retail? EDUCATION. In a world where products flood the shelves daily, consumers and retail associates need more than just great formulas—they need knowledge. That’s why at Beauty Barrage, we don’t just sell—we educate, engage, and empower. Our 300+ trained brand ambassadors provide: ? In-depth retail associate training to boost confidence and sales ? Consumer education that drives loyalty and trust ? Customized programs tailored to each brand’s strategy ? Consistent, multi-channel learning through live demos, videos & gamification When people understand a product, they connect with it—and that drives sales. ?? How is your brand educating retail associates and consumers? Let’s talk in the comments! ?? ?? Read more: https://hubs.li/Q03bkkYp0 #BeautyMarketing #RetailSuccess #BrandEducation #ConsumerEngagement #SalesTraining #BeautyBrands #BeautyRetail
-
Exciting News: Beauty Barrage is Now a B Corp Certified Company! ?? We are thrilled to share that Beauty Barrage has achieved B Corp Certification, aligning with our dedication to leveraging business for the greater good. As we celebrate B Corp Month this March, we are proud to join a global community dedicated to sustainability, accountability, and social impact. This certification is more than a milestone; it's a commitment to continue pushing boundaries, fostering positive change, and promoting transparency in all that we do. Our journey towards sustainability and ethical business practices is driven by a vision to not only beautify our clients but also the world around us.#BCorpCertification #Sustainability #SocialImpact #BeautyBarrage
-
-
?? Is your brand losing sales due to poor in-store merchandising? ?? Even the best beauty products won’t sell if they’re hidden behind empty shelves, disorganized displays, or missing testers. In beauty retail, presentation is everything—and a neglected display could be costing your brand thousands in lost revenue. ? Well-stocked, visually appealing displays = Higher conversions ? Cluttered, inconsistent spaces = Lost customers At Beauty Barrage, we specialize in turning in-store chaos into a seamless shopping experience. Our retail merchandising experts: ??Keep shelves stocked and pristine ??? Ensure proper planogram execution ?? Monitor inventory & prevent out-of-stock issues ? Identify and fix in-store execution gaps Brands that optimize merchandising see immediate sales boosts. One of our prestige beauty partners secured a six-figure replenishment order in just four weeks, while another mass beauty brand saw a 5% sales increase in two weeks. ?? Want to ensure your brand stands out at retail? Read our latest insights: https://hubs.li/Q03bkkD80 How does your brand approach in-store merchandising? Let’s discuss in the comments! ?? #BeautyRetail #MerchandisingMatters #RetailStrategy #BrandSuccess #BeautyIndustry #CustomerExperience
-
?? Skincare isn’t just about ingredients—it’s about education. Medical-grade skincare brands like SkinCeuticals are built on science, but turning that science into an engaging retail experience? That’s where Beauty Barrage excels. By training expert brand ambassadors to educate both customers and store teams, we’re seeing powerful results: ? 57% of customers purchase a full SkinCeuticals regimen after engaging with our team. ? 63% of those customers become repeat buyers. ? 75% of store employees gain expert-level product knowledge through our training. Why does this matter? Today’s beauty consumers are informed, but they still need personalized guidance. Our education-first approach ensures that every customer feels confident in their skincare choices—driving brand trust and sales. ?? Want to learn how expert-led retail education can transform your brand? Read the full article here: https://lnkd.in/eXEXk4uC ?? What’s your take? Have you ever changed your skincare routine because of an in-store expert’s advice? Let’s discuss! #BeautyRetail #SkincareScience
-
Beauty Barrage is looking for passionate beauty experts who love building relationships and driving sales to join our #awardwinning Field Team! #NowHiring in the following West markets: AZ - Phoenix, Tucson CA - Oceanside, San Francisco, Fresno, Palm Springs, Stockton NV - Reno OR - Eugene, Medford, Salem WA - Bellingham Must have #beauty #retail experience. Email your resume to [email protected] ??
-
-
Work with us!
HIRING ALERT ?? ?? ???Beauty Barrage is still GROWING ??Join our?#awardwinning team! Beauty Barrage is looking for passionate and sales-driven individuals obsessed with #retail, #beauty, and building in-store relationships.?Please send your resumes to [email protected], or for all East Coast Markets, you can reach out to Riley Bosworth, and for all Central and West Coast [email protected], we can't wait to connect with you about these AMAZING opportunities! ??
-
-
-
-
-
+1
-