BEAUTY&YOU

Six weeks since we launched Sohrai, and I’m finally taking a moment to reflect. The response has been incredible, and it’s been amazing to see our vision come to life. None of this would have been possible without the people who trusted us first. A special thank you to the BEAUTY&YOU and Nykaa — Shana Randhava, Anchit Nayar, Cindy Palusamy, Sumit Bhasin — for believing in us early on, giving us the support to build Sohrai, and opening doors I never knew I could knock on. Programs like these are vital for empowering entrepreneurs in India, giving us the credibility and resources to bring our ideas to life. Sohrai isn’t just a skincare brand—It’s a mission to bring India’s rich tribal ingredients to the world, sharing the power of Mahua and other indigenous treasures like never before. This is just the beginning, and I’m excited for what’s ahead. Grateful, always. ?? #SohraiBeauty #TribalWisdom #BeautyAndYou #Gratitude #Entrepreneurship #MahuaMiracle

Last month, ELC's New Incubation Ventures (NIV) presented the winners of the 2024 BEAUTY&YOU India program. The awards were presented at a finale event in New Delhi, attended by guests including William P. Lauder, Executive Chairman, ELC; Stephane de La Faverie, Executive Group President, ELC; Rohan Vaziralli, General Manager, ELCA Cosmetics; Shana Randhava, Senior Vice President, New Incubation Ventures, ELC; Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development & R&D, ELC; Falguni Nayar, Founder, Managing Director and Chief Executive Officer, Nykaa; and Shri Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade. Chosen from over 660 finalists from both India and across the world, 12 inspiring founders presented their ideas for a #SuperchargedFuture of the Indian beauty industry across skin care, makeup, hair care, and fragrances. The final winners, chosen by a panel of esteemed judges across the beauty, fashion, tech, and finance ecosystems, will receive financial support, mentorship, resources, and exposure via NIV, NYKAA, and related partners. Congratulations to all the winners! Read more here: https://lnkd.in/gBCUCRbf

MEET THE WINNERS: SkinInspired Co-founded by Dr. Prashant Agrawal and Piyush Jain, SkinInspired is a science-backed skincare brand that uses multi-active ingredients to deliver immediate results and travel-friendly, spill-proof and recyclable packaging that makes for a seamless user experience. Winners of the GROW category, SkinInspired is all set to make a mark on the global beauty landscape with products ranging from multi-active serums to sunscreens for all skin types. Learn more about SkinInspired at www.beautyandyouawards.com. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

Congratulations to the winners of this year’s BEAUTY&YOU India program! We are proud to support these inspiring founders and creators as they work towards a #SuperchargedFuture for the Indian beauty industry. ?? GROW: SkinInspired IMAGINE: Amright Not Just Vanilla CREATE: Journey of Objects New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

MEET OUR FINALISTS! ?? The Estée Lauder Companies Inc.'s New Incubation Ventures and lead partner Nykaa are thrilled to announce the finalists of the BEAUTY&YOU India 2024 program. Spanning skin care, hair care, makeup and fragrances, our 2024 finalists are ready to shake up the Indian beauty industry with breakthrough innovations and formulations that blend the best of traditional and modern ingredients for a #SuperchargedFuture. Stay tuned as we introduce our finalists over the next few days and for a special announcement on how your vote can count towards deciding this year’s winners. GROW: Iluvia Gunam Beauty? SkinInspired SEREKO Suganda Skincare IMAGINE: Not Just Vanilla Good People Amright Aierloom L’Orient CREATE:? Journey of Objects Bottu Beauty #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

ONLY THREE DAYS LEFT! Application deadline is almost here! Beauty founders, innovators and creators, make sure to send in your applications by September 5th 2024 11:59 PM IST for the once-in-a-lifetime opportunity to secure a cash grant, mentorship and resources and access an exclusive bootcamp with Falguni Nayar, Sabyasachi Mukherjee and Rohan Vaziralli if selected as one of the winners! Questions? Send us a DM! Apply now www.beautyandyouawards.com. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

As part of the benefits that the BEAUTY&YOU India 2024 program will offer to its winners, we’re thrilled to announce an exclusive bootcamp for all three winners with #FalguniNayar, founder and CEO Nykaa, #SabyasachiMukherjee, founder #Sabyasachi and Vaziralli Rohan, General Manager at ELCA Cosmetics Pvt. Ltd. __ Make sure you get your applications in before our final deadline for all categories September 5th 2024 11:59 PM IST. Along with the bootcamp, winners will also secure a cash grant of up to 4 crores and mentorship and resources to help them bring their ideas to life. ?? Apply now or finish your applications www.beautyandyouawards.com. For any questions, send us a DM or email [email protected]. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

Need more time with your applications? Deadline has now been extended to September 5th 2024 11:59 PM IST. Apply NOW for the chance to bring your beauty business or idea to life with incredible resources, mentorship and a cash grant of up to 4 crores! www.beautyandyouawards.com. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOU2024 #BEAUTYANDYOUIndia

ONLY ONE WEEK LEFT! Applications to our 2024 program close next Thursday, August 29th, at 11:59 PM IST. Beauty founders, creators and innovators, this is your chance to secure prize money up to 4 crores, mentorship, resources and national and international exposure. If you’ve already started your application, ensure that you send it in time to be considered. Apply now or finish your applications via our website www.beautyandyouawards.com. Questions? Send us a DM or email us [email protected]. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa? #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024

Hear from Vaziralli Rohan, General Manager of ELCA Cosmetics Pvt. Ltd. and Anchit Nayar, Executive Director and CEO at Nykaa Beauty on what it takes to succeed as a beauty entrepreneur and how BEAUTY&YOU India can help. ___ Applications to our 2024 program close in ONE WEEK! Beauty founders, innovators and creators, this is your once-in-a-lifetime opportunity to secure a cash grant of up to 4 crores across three categories, mentorship and resources to help you create the next iconic global beauty brand. Apply now at www.beautyandyouawards.com.? Questions? Send us a DM or email us [email protected]. New Incubation Ventures The Estée Lauder Companies Inc. Nykaa #BEAUTYANDYOU #BEAUTYANDYOUIndia #BEAUTYANDYOU2024