Beardwood&Co.

When Columbia University Lions co-won the Ivy League Football Championship 👏 👏 👏 on Saturday, our team deserves some of the credit 🏈 🏆. Here's why...   A few years ago, Beardwood&Co. was hired to create branded environments for Columbia Athletics facilities with the goal of attracting and inspiring outstanding students and coaches.   We created the ONLY HERE tagline and positioning to express that Columbia is the only Ivy League Athletics league located in a world class city with all the opportunities that brings (sorry Boston).   Our team designed a distinctive brand world that fuses together Columbia athletes with iconic NYC views and copy with New Yorker attitude, all bathed in Columbia blue. These new branded environments transformed the Dodge and Baker athletic facilities.   We congratulate the extraordinary hard work of the Lions players and coaches for their historical achievement 🗽   And we give thanks for being part of the winning team 🙏

Bravery to Brand a Global Merger in 2 Months  When two leading materials manufacturing companies decided to merge, they had a bold vision: unify their cultures, align their offerings, and create a new global brand—all in just two months. It’s an exciting and uncomfortable brief to get to get under the best timeline.  With courage and collaboration, we simultaneously tackled naming, positioning, and visual identity, aligning stakeholders and customers under one clear, future-focused identity. We uncovered what mattered most: a shared passion for innovation and a commitment to making everyday life better.  Introducing Magnera: Possibilities Made Real  See the complete case study in the comments. From the name and logo to the tagline, messaging, and visual identity, Magnera reflects the dynamism and purpose of this new era. The **interlocking logo shapes** symbolize convergent collaboration, while the bold, optimistic color palette signals a fresh start in a competitive industry.  Grounded in clear, compelling storytelling, Magnera has inspired customers as a partner in innovation and employees as a force for good. Today, it proudly trades on the NYSE (MAGN), proving that bravery in branding can lead to significant results.  Two months. One unified brand. A world of possibilities made real.  Ready to take on your bold branding challenge? Let’s make it happen.  Big thanks and congratulations to the entire Magnera Corporation team on their new brand.  Special thank you to Paul Harmon for his partnership. We’ve nominated him for Client of the Year.  Courtney Berkery Stephanie Primus Abigail Kerns Magdalena Travis Olivia Howe Cullen Whitmore Ryan Lynch #Branding #Innovation #Naming #VisualIdentity #BeardwoodAndCo #Magnera #PossibilitiesMadeReal  

🌐 Here is Part 2 in our content series “WTF is a Brand World and HOW to Create One”! Our previous post gave you the recipe for creating a successful Brand World — today we’re sharing the “WHY” and the “WHEN”... Beardwood&Co. ➡ WHY #1 Manage Complexity and Crush Chaos: In a recent Harvard Business Review survey only 30% of respondents rated their brands as having effective marketing strategies to cope with today’s complexity. According to ChatGPT,  there are 328+ touchpoints for brands to constantly engage and stay relevant. Either way, brands and marketers are craving tools to crush the chaos. ➡ WHY #2 From Deliberation to Decisions: Global and National brands must align cross-functional stakeholders, teams, and agency partners to create meaningful impact. By focusing on the right recipe: Big Creative Idea Core Principles and Distinctive Brand Assets — decisions and alignment can happen swiftly across teams. “Is this on brand? YES or NO” becomes much clearer for all. ➡ WHEN: The simple answer? When you are planning a key strategic shift, from a repositioning to launching a new-to-world brand (see our full recco’s in the deck above). ➡ Up next? Our take on the efficacy and impact of brand worlds, across the brand experience ➡ Insights from other brand worlds we’ve created for global and national brands Share with someone who is curious about building a Brand World today... Link to case study in comments… #Brandworld #branding #brandidentity #howto #brandstrategy #branddesign #contentseries

Find out what clients really want from creative agencies next year. Our very own Ryan Lynch, and other great industry leaders reveal what's next. Thanks to Creative Boom for featuring us. #branding #brandagency #creativity

Today, Sarah Williams, CEO, and our founder Julia Beardwood are jetting to Palm Springs for EY’s Strategic Growth Forum, the #1 event in the US for entrepreneurs, investors, and business leaders.   It’s an incredible few days of soaking in and sharing leading-edge knowledge and inspiration, with outstanding keynotes from the likes of Daniel Lubetzky and Abby Wambach   This video of Julia was shot at last year’s event when AI was the hot topic, as it will be again this week. Watch-out for more content during the week.   The main reason we attend is the global meeting of EY Entrepreneurial Winning Woman, a sisterhood of badass women who’ve all founded and scaled businesses, breaking boundaries along the way.  This is our tribe!   We love meeting the new class of 2024 winners, and are super proud to have our friend, Jolene Delisle, Founder of The Working Assembly, be part of this year’s winners.  We nominated Jolene for this award and program because we know how life-changing it is to be to be part of this community.   Big thanks to EY for inviting us to be part of this incredible event – Maranda Bruckner, Jenna Zappa, Cheryl Grise, Lisa Schiffman, Katie Johnston   Cheers to our entrepreneurial winning women friends, who we'll be toasting with Noughty non-alcoholic wines: Amanda Thomson, Lemon Fuller, Sherry Deutschmann, Deeannah Seymour, Veronica Costa Orvalho, Rachel Pendered, Tonia Jahshan, Emma Kuhl Pitts, Nicole Smith, Joanne Sallay, Elisabete Miranda (she/her) Miranda, Lili Hall, Chanel Christoff Davis, Tatiana Grant-Saunders, Milan Harris #SGFUS #EYEntrepreneurialWinningWomen

Check out this fab episode of 🔴 My Life in Design featuring Julia Beardwood, our founder and chief growth officer. Julia spills the beans to Claire Blyth on her entrepreneurial journey to starting Beardwood&Co. 20 years ago, and her advice for young people starting out on their own career journeys in design 💡

Trend #2 in our "Health is becoming the new luxury" predictions for 2025 — from Creative Boom and Beardwood&Co. Emerging brands are winning big with women by creating effective products for our bodies and communicating with refreshing honesty about our journey through periods, pimples, mood management, vaginal health and menopause. Brands such as Modibodi, pH-D Feminine Health , Winged Wellness, Womaness and MenoWell Menopause Energy + Protein Bars, an Oprah Daily Best Menopause Product, all founded and led by women, including the very inspiring Michelle Jacobs, Sally Mueller and Deeannah Seymour. Check out how we've brought the trend to life, and why we anticipate the investment will continue to happen in this space. Link to full trend report in comments... #trends #insights #branding #creativity #womenshealth #wellness

Our first prediction for 2025 Design Trends in this report from Creative Boom. See how we've brought it to life, and why we think it's a big bet from Sarah Williams Link to full article in comments... Beardwood&Co. #branding #insights #trends #creativity

👀 Creative Boom asked Beardwood&Co. Co-CEO Sarah Williams and Founder & Chief Growth Officer Julia Beardwood to weigh in on Design Trends for 2025 — and their vision for what's driving our industry forward... thanks to Tom May for inviting us into the conversation. ⚕ "Visualising health data is becoming the 'new luxury,'" stresses Sarah Williams, co-CEO of Beardwood&Co. "Apple is doubling down on Health in their latest Apple Watch release, and everyone from Spotify CEO Daniel Ek to health platform Equinox to motivational speaker Tony Robbins is getting in on the opportunity to offer high-end, data-driven health services at a premium. The key focus? Making the unseen visible and the future predictable." 👩🔬 "Start-up brands are winning big with women by creating effective products for our bodies and communicating with refreshing honesty about our journey through periods, pimples, mood management, vaginal health and menopause," explains Julia Beardwood, founder of Beardwood&Co. "Brands such as Modibodi, Starface, p-HD, Winged, MixHERS, Womaness and MenoWell, all founded and led by women. No one cares better for women than other women." Link to full article in comments... #designtrends #2025 #insights #branddesign #design #creativity #brandstrategy #creativeboom

🔵 Thanks to Designalytics — we consistently see data that points to growth in the real world for many of the brands we work with at Beardwood&Co. 💚 Our goal with Al Fresco was the same, to illuminate brand possibilities and amplify growth —  as we evolved Al Fresco for "today's ta-da!" Read more about the project with link in comments... #branding #brandstrategy #branddesign #results #growth #designalytics #brandworld #packagingdeisgn https://lnkd.in/eCkz4R6m