Beanstalk - Brand Extension Licensing Agency

Beanstalk had the chance to visit the AAPEX and Specialty Equipment Market Association (SEMA) Shows in Las Vegas, two premier global events for the automotive and aftermarket auto parts industries ?? ? Several Beanstalk clients were on display, including Stanley Black & Decker, Inc., DEWALT, Pennzoil, and Procter & Gamble's Febreze. Here are some key insights our team gathered: - Hybrid vehicles are outselling EVs, becoming increasingly popular due to their good fuel economy and dependability - More people are driving than ever, but the fleet is aging — the average car on the road is nearly 13 years old - Classic vehicles tend to spend more on performance?products, while modern and core vehicles spend more on accessories and appearance products The shows saw record attendance with close to 200,000 attendees from over 140 countries combined, making them some of the largest and most important events in the auto industry. #AAPEX24 #SEMAShow #AAPEXSEMA2024 #automotive

We're proud to announce that our client, Kellanova, has been named Ad Age's No. 3 Marketer of the Year! ?? Ad Age cites several forms of brand extension, including the Pop-Tarts Bowl, Citrus Bowl, and Pringles' collab with Crocs, as key ways the brands have generated buzz and stayed relevant in the competitive snacking category. Read more about Kellanova's extra successful year here: https://lnkd.in/eVxgv-h4

Beanstalk is attending the International Association of Amusement Parks and Attractions (IAAPA) Expo, the global attractions industry's premiere event.? ? Want to connect with us? Contact Tim Storch to meet at the show. ? #IAAPA2024

We're happy to announce that FIVE Beanstalkers have been shortlisted for this year's License Global Influentials Awards! The nominees include: -??? Kim Krizelman, The Innovator -??? Emmanuel Fordjour, The Change Maker -??? Todd Kaufman, The Disruptor -??? Elliot Stokes, The Newcomer -??? Oliver Herzfeld, The Influencer Congratulations to all of the finalists! ?? ?? ? #LicenseGlobalInfluentials2024 #licensing

?? Celebrating our London Beanstalkers of the Quarter, Claire McKenna and Coralina Andrews! ?? Claire and Coralina have been recognized for their outstanding commitment and dedication. Their collaborative spirit and passion for excellence continue to inspire us all!

Baileys licensed products have been recognized with multiple awards at The Grocer New Product and Packaging Awards, including two Champion Winners! ?? ???Champion - Seasonal:?Baileys Espresso Cream by Arla Foods ???Champion - Crisps, Nuts & Bagged Snacks:?Baileys Chocolate Nut Mix by Lir Chocolates ???Silver - Seasonal:?Baileys Squirty Cream by Arla Foods ?? ?Bronze - Chocolate:?Baileys Birthday Cake Truffles by Lir Chocolates Congratulations to the entire team behind these delicious creations! Read more: https://lnkd.in/enHUjFNB

?? Last week, #DaylightSavings came to an end, causing Americans to “lose” an hour of sleep as the clocks fell backward. ?? Sleep has been at the forefront of consumers’ minds, becoming the newest focus in the expanding world of “wellness.” With one in three Americans struggling to get quality sleep, it’s no wonder consumers are seeking out innovative solutions to achieve their eight hours. ? ?? #SleepTok’s newest favorite product is Grounding Sheets, which use conductive material woven into the fiber to mimic the natural electric energy of the Earth and help users connect to the planet. While it may sound far-fetched, research suggests they not only improve sleep quality but also reduce stress and inflammation. ? ?? Wearable technology is nothing new, but startup Elemind Technologies, Inc. turns it up a notch with an electroencephalogram (EEG) headband, which analyzes brainwaves to help improve sleep. ? ?? There’s even Pokémon Sleep, which gamifies getting a good night sleep by using the #Pokémon universe to assist sleep tracking, showing how cross-category products can come together to bring innovation to consumers. ?? The “sleep economy” is projected to reach a?record high of $585 billion this year. Stay #OneStepAhead with Beanstalk - Brand Extension Licensing Agency #culturalintelligence. To learn more, please contact: Todd Kaufman ([email protected]) Meredith G. Robbins ([email protected])

Congratulations to Products of Change on hosting another excellent sustainability conference this week! ?? It was vital to hear from trusted experts on upcoming legislation that will impact our industry and to see valuable case studies highlighting sustainability practices from manufacturers like Tony's Chocolonely and retailers such as Dunelm. The event provided great networking opportunities, and our team thoroughly enjoyed the 100% vegetarian lunch! A big thank you to the POC team for creating this space to share knowledge and inspire us all as we work toward a more sustainable future.

Matthew Williamson has joined forces with Ruggable to launch a vibrant collection of travel-inspired designs, inviting consumers to infuse their spaces with the lush magic of nature. Each rug combines Matthew’s bold use of color and pattern with Ruggable's signature, liveable functionality, transforming any room. The collection made its debut at an exclusive London launch event, where guests celebrated the creative fusion and shared vision behind the partnership. Explore the full collection here: https://lnkd.in/eHfvpu8r

?? Congratulations to Ethan Miller for being named Beanstalk NY's Beanstalker of the Quarter! ?? Recognized for his unwavering commitment and "One Team" attitude, Ethan truly embodies what it means to be a team player!???