Beam Content ??

We have a three-week turnaround time for most articles and ebooks. Why? Because we give our writers two weeks and allow for a week to move through three rounds of editing. Why? Because good content takes time.

Real photo of an average employee sitting through the entire quarterly virtual all-hands.

Words for our Monday.

Never stop never stopping.

Mark is putting his money where his mouth is. A year ago, we interviewed Mark Huber about how he uses content to drive pipeline. He laid out his priorities in this order: 1. Product marketing 2. Content marketing 3. Demand generation "You need to have a solid story and message from product marketing as your foundation first," Mark said. "Then, you can take that and turn it into different content pillars." Once you have those building blocks in place, he explained, then you can focus on demand-gen strategies like paid ad campaigns. "Everybody wants to generate pipeline and revenue right out of the gate. But if you don't have solid product marketing, and you don't have content, you can't really 'math' your way out of a demand-gen problem." He started laying the PMM foundation as soon as he started as VP Marketing. Only after that did we start talking about content ideation and experimentation (armed with the right product language, pain points, and customer questions). Then Alex Eaton joined the team to bring more nuance, detail, and full support for PMM. (Guess what? We suddenly had even more content ideas.) *Then* Jillian Hoefer jumped on board to head up content. (Guess what? We suddenly have more structure, a longer time horizon, and more SMEs to work with.) And only NOW, with PMM dialed in and content ramping up, is Mark hiring for a Growth Marketing position (go check it out if you're in the market for a career-changing position). When he spelled this out last year, it sounded like a winning marketing strategy for a freshly minted VP. Today, seeing it all come to fruition, I know it is.

Raise your hand if you're with Brooklin's suggestion for changing the official nomenclature ????♂?

Our cofounder and head of operations won her first 10k race this weekend ?????? Congratulations, Rebecca! Maybe we should take more walk breaks this week…

CEOs who think they “get” marketing list out all the things they think make marketing hard. CEOs who actually “get” marketing know they’re on the list.

Next year we’re going dressed as a buzzword.

A haunted house, but it’s just this taped to every window and mirror and door.