The INKEY List | B Corp

We're still buzzing from the success of SEPHORA Middle East's first-ever SEPHORiA! ? Over three action-packed days, SEPHORiA welcomed around 5000 attendees including journalists, influencers and customers. We were thrilled to see our booth filled with guests from open to close, becoming one of the most popular spots in the area. One of the event highlights was our masterclass, led by Joseph "JZ" Zarzecki, our Global Director of Education. He captivated the audience by sharing his insights into his career journey, debunking skincare myths, exploring trends in the Middle East, and demonstrating how INKEY’s innovative technology delivers personalised skincare solutions for you. We loved connecting with attendees, sharing the INKEY ethos, and adding a bit of fun with our ring toss game, where many walked away with our new Tripeptide Plumping Lip Balm Tints. Thank you to everyone who stopped by and made this experience so memorable???

SEPHORA Birmingham store opening masterclass ?? To celebrate the grand opening of SEPHORA Birmingham, the amazing Colette Laxton and Rhiannon Keane-Hayes hosted an exclusive masterclass for Sephora customers, diving deep into the world of hydration ?? The session was a hit, with customers completely engaged as they learned all about our hydration heroes and discovered the perfect products for their skin type. We couldn’t let the celebration stop there – we also spread some INKEY love, handing out samples of our hydration must-haves to Sephora shoppers ??

We hosted our first ever INKEY Skincare Party ???? We had the most incredible day & night with our incredible community! Our wonderful co-founder, Colette Laxton, joined by some very special guests, led 3 exclusive skincare masterclasses covering everything glow, hydration, and makeup prep. ? The party didn’t stop there! We got creative with hyaluronic acid-inspired charm-making, bedazzled claw clips, teaming up with the fabulous team at Daisy Lily ?? We even had a photo booth in our content room ?? Huge shoutout to our friends at Cano Water?, T4 Tea For You , Love Candy Floss, Safari Pizzaria, and MOTH Drinks - B Corp? for keeping us fueled with delicious treats throughout the day. During the event, we hosted our first-ever 7-hour TikTok live packed with epic Singles Day deals and giveaways, with a special feature from Cassandra Bankson ?? And, of course, the biggest thanks to our incredible team for making this skincare party a reality! Here’s to many more memories with our community ??

We’ve been nominated for THREE Cosmopolitan UK Reader’s Choice Beauty Awards ?? Here’s what’s in the running: Best Hydrating Serum - Hyaluronic Acid Best Spot Stickers - Hydrocolloid Invisible Pimple Patches Best Scalp Treatment - Caffeine Stimulating Scalp Treatment If you love these as much as we do, we’d be incredibly grateful for your vote! Cast yours below ?? https://lnkd.in/eMK4Ad8H

Did you spot us on Good Morning America? ?? Our Glycolic Acid Body Stick stole the spotlight, showcasing how it's the ultimate solution for tackling stubborn skin concerns like KP, rough skin, body breakouts, ingrown hairs, cracked heels. Huge thanks to Good Morning America and Milly Almodovar for featuring us ?? https://lnkd.in/eSr8-dcy

INKEY’s furry friends halloween ready ?? We challenged our ‘pet lovers’ slack channel this month to send us their best halloween inspired photo's of their pets - we think they did a great job ??

Our amazing co-founder Colette Laxton attended the prestigious BeautyMatter NEXT awards, a place to celebrate and connect with the best of the beauty industry ?? Colette Laxton shared INKEY's journey alongside some incredible founders. Her main advice to the audience looking to grow their brands: 1??Stay in the game - there are great highs but many lows - stay focussed on building your legacy 2??Stay true to you - don't get distracted by fleeting trends - build a brand for the future 3??Choose your distribution wisely - we found a brand building partner in Sephora who allowed us to scale rapidly but meaningfully Thank you BeautyMatter for having us ?? #BeautyMatter #BMNEXT2024 #NEXTAwards

Our Acne Analyzer PRO has won 'BEST USE OF AI IN ECOMMERCE' at the UK eCommerce Awards 2024! ?? We are so excited and proud to be recognised for our first ever digital product launch and move into the Artificial Intelligence space (partnering with?Revieve), which powers this innovative digital experience and skin diagnostic tool. The use of cutting edge technology has enabled us to deliver THE most personalized and immersive experience to our consumers. This win was in collaboration with Northern Artillery?who helped bring our vision and this tool to life. Some comments from the UK eCommerce Awards judging panel: "truly excelled in addressing an important subject matter that perfectly aligned with the brand and resonated with the target audience" ?? https://lnkd.in/ekYfst7Z #UKeCommerceAwards #Innovation #TheInkeyList #NorthernArtillery

The INKEY List X BEAUTY BAY TikTok Skincare Filter has officially dropped! ?? We're so excited to have launched our very first TikTok filter with the amazing team over at BEAUTY BAY ?? Thank you so much to the incredible @projoeARfilters on TikTok for making the dream filter! Get your personalised skincare routine in just a few taps! Plus, there’s a special code waiting for you at the end—don’t miss out! ?? https://lnkd.in/eHECDGtb

INKEY takes Paris!????? We had an incredible experience at?SEPHORiA Paris!??? INKEY was proud to be part of the second edition of this amazing event, and our booth was one of the busiest on the skincare floor. Thank you to everyone who stopped by to chat with us! But that’s not all! Our?Out of Home campaign?made waves across Paris with huge billboards in some of the busiest metro stations in the city.?It was incredible to hear so many people at SEPHORiA tell us they saw INKEY everywhere! ?? Merci, Paris! We’ll be back!?#sephoria