BDG

ICYMI: Everyone was sliving at NYLON’s New York Fashion Week party, presented by HEYDUDE. Special thanks to our sponsors #MotorolaUS, Sally Hansen (Coty), Absolut (The Absolut Group), Paris Hilton Fragrances (PARLUX LTD.), & MCoBeauty. And to the Infinite Icon herself: Paris Hilton! #NYLONNights

Cottagecore, balletcore, gorpcore…how will brands reach consumers next? BDG Studios’ Creative Director, Diana Weisman, explores the importance and impact of moving beyond fleeting micro-trends to focus on building authentic, long-term connections with consumers through storytelling and lore. Read more on ADWEEK: https://lnkd.in/eg3SMH2r

We are excited to announce the addition of several talented students who will be joining the BDG team for our Summer 2024 internship program.? We can't wait to see them grow at BDG in their roles over the summer! Karon S.?is our Branded Design Intern, coming on for her second program! She is a current sophomore studying photography at Parsons school of design. Summer Spano?is our Talent intern. She is currently a junior at Clemson University studying marketing. Antonio Mcfarlane?is our Video Production intern. He is a current sophomore?at SUNY Delhi?studying?business administration. Mallory Chain?is our Editorial Beauty intern. She is a recent graduate?from the Savannah College of Art & Design where she studied fashion?marketing and management. Deborah Kwong ?is our Editorial Parenting intern, coming on for another program with BDG! She is a current senior at NYU where she studies consumerism in media. Kaitlyn Conroy?is our Editorial Lifestyle intern. She is a current senior at Fairfield University where she studies English. Sofia Ante?is our Nylon intern. She is a senior at NYU where she studies media, culture, communications and journalism. Welcome to the BDG team! #summerinternship2024

BDG Studios’ LNCHbot campaign for Hillshire Farm, in partnership with Tyson Foods and Mindshare, has been named Best Branded Content Site B2C at the Digiday Content Marketing Awards! BDG’s first AI-powered chatbot delivers individualized lunch recipes with a side of delightful conversation, creating a truly engaging website experience for parents. Read more about the awards on Digiday.com, and congratulations to all of the 2024 honorees!?

BDG Studios’ Lexus Electrification campaign, in partnership with Lexus and Team One has been named Best Personalization Strategy at the Digiday Content Marketing Awards! The brand-new distinction recognizes the campaign that has most effectively leveraged customization to create a “highly personalized experience.” Read more about the awards on Digiday.com, and congratulations to all of the 2024 honorees!?

BDG Studios has been named Content Marketing Partner of the Year at Digiday's Content Marketing Awards! The distinction recognizes BDG as the “publisher that has most consistently…exceeded client goals” through top-tier talent partnerships, world-class events, and industry-leading tech innovation.? BDG Studios also took home Best Branded Content Site B2C for the Hillshire Farm LNCHbot campaign, in partnership with Tyson Foods and Mindshare, and Best Personalization Strategy for Lexus Electrification, in partnership with Lexus and Team One. Read more about the awards on Digiday.com, and congratulations to all of the 2024 honorees!

Headed to ADWEEK's Social Media Week? Be sure to check out BDG's Senior Vice President, Marketing & Audience Development, Wesley Bonner, in conversation with Pinterest's Jeremy Jankowski and ADWEEK's Colin Daniels, M.A., to discuss why Pinterest should be part of your marketing playbook. #SMW

BDG is excited that Bustle, TZR, and Inverse have all been recognized at the 2024 Webby Awards! Voting has begun for all nominations, and this year Bustle is a finalist in the?Websites and Mobile Sites - Magazine?category. Please cast your vote at the link below by April 18, 2024!

NYLON has been named Hottest in Events at Adweek's annual Hot List Awards! Activating across culture's biggest stages, Adweek shares that NYLON's events have become "indispensable among the jet-set circuit, hosting velvet-rope affairs at Coachella, Art Basel, Fashion Week, among other locales." Read more about the awards on Adweek.com and congratulations to all of the 2024 honorees!

BDG is excited to take home the GOLD honor at the Anthem Awards for our partnership with Carat and Aussie Kids where we brought to life the children's book, "BeYOUtiful Hair." Read more about this year's winners and our campaign below! #AnthemAwards