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This week on Deconstructing Data, we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk, an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. Stephen’s insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: 1?? AI and Data Integrity 2?? The Future of Data Quality 3?? Consumer Hopes and Fears for AI Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter. Join us for a meaningful exploration of the challenges and opportunities at the intersection of AI and data. Let’s deconstruct it all—together!

This week on Deconstructing Data, we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk, an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. Stephen’s insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: 1?? AI and Data Integrity 2?? The Future of Data Quality 3?? Consumer Hopes and Fears for AI Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter. Join us for a meaningful exploration of the challenges and opportunities at the intersection of AI and data. Let’s deconstruct it all—together!

Outbound channels are evolving, and each one is feeling the pressure. Chris Sorenson, CEO of PhoneBurner talks about this “renaissance of calling” in our latest Deconstructing Data episode. ??? Chris shares how channels like email, social, SMS, and phone are facing increasing challenges—especially email, where sophisticated filtering means brands are going to greater lengths just to reach the inbox. With competition growing every day, it’s time to rethink how we connect. What do you think about the renaissance of calling? #DeconstructingData #DataDriven #OutboundMarketing #MarketingTrends #PhoneBurner

Optimizing your outbound strategy? Chris Sorenson, CEO of PhoneBurnershared a powerful metric on the Deconstructing Data podcast. By taking an honest look at the data, you can pinpoint when your team has the best chance of connecting on the phone. Why it matters: When you're tracking call data and analytics, patterns emerge that allow for informed A/B testing. With this approach, you’re maximizing each one’s potential. Check out this clip for more on Chris’s data-driven approach to outbound success! Find the full episode on your favorite podcast app. #Data #Outbound #DeconstructingData #PhoneBurner

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer. Topics: 1. Future Trends in Data Analytics and Marketing 2. Polarizing Beliefs in Marketing: The Power of SEO 3. Data-Driven Marketing in the Microsoft Space 4. Tech Stack You'll come away with fresh ideas to improve your strategy, save money, and accomplish more with the data you already have. See you there!! #data #marketing #seo

In this episode of Deconstructing Data, we'll welcome Chris Sorensen, CEO of PhoneBurner. He'll discuss how organizations can optimize their outbound calling strategies using data and analytics. Topics: - Redefining Outbound Calling: Quality Over Quantity - Smarter Calling: Use Data to Boost Connections - Optimizing Call Strategies with Analytics - Tech Stack Join us for an insightful discussion that enable teams to have better campaigns and outbound experiences in today's noisy marketing environment. Stay tuned - see you!! #data

In this episode, we'll welcome Daniel Cmejla. The companies he joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing ROI. Will we see you there?

We're thrilled to welcome Craig Crisler, CEO of SupportNinja! Topics: - Sentiment Guiding Customer Experiences - Predictive Analytics Aid Branding and Marketing - AI Driving Buying and Logistics - Tech Stack You won't want to miss this timely episode on the powers of strategic outsourcing. See you!! #data #outsourcing

Step into Deconstructing Data with Charles Lai, Director of Analytics. For everyone who's ever stared at their campaign results wondering if their targeting is as precise as a weather forecast from last month - this episode is for you. In this episode, we dive into three critical areas of modern advertising: the practical applications of Marketing Mix Modeling for smarter ad strategies, effective methods for tracking brand impact across multiple channels, and a clear-eyed look at AI tools (spoiler: they're clever, but they still can't tell you why people watch cat videos). Topics: 1. Marketing Mix Modeling: Ad Strategy 2. Tracking Multi-Channel Ad Brand Impact 3. AI Tools: Capabilities and Limitations 4. Tech Stack Whether you work in marketing analytics or lead campaign strategy, Charles brings real-world examples and practical insights you can apply to your work.

There are 3 things that will help you revolutionize your data strategy and marketing approach. Wanna know what they are? Here you go... 1 - **???????????????????? ???????? ???? ???????? ?????????? ?????????? ??????????????** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections. 2 - **????????-???????????? ?????????????????? ??????????????????** Harness the power of analytics to understand developer needs, preferences, and behaviors, enabling you to create targeted campaigns that speak directly to this tech-savvy audience and boost adoption of your tools or platforms. 3 - **???????????????????? ???????? ?????????????? ??????????????????** Unlock hidden revenue streams by turning your data assets into valuable insights, products, or services that customers are willing to pay for, maximizing the ROI of your data collection efforts. If you want to know exactly how to do these 3 things, don't miss this episode of the Deconstructing Data podcast with Kaitlin Pike, VP of Corporate Marketing at Sigma Computing Discover strategies to transform your data into compelling stories, engage developers effectively, and create new revenue streams through advanced analytics.